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Discover how to use content marketing effectively and create a content strategy to drive growth for your business.

Learn how to create a content strategy. Use content effectively to build engagement, tell stories, create response, plan effectively, and produce it cost effectively. Leverage your content assets through all your digital channels to maximise their reach and engagement, and boost your marketing ROI.

What’s in this training?

Latest thinking on content strategy & content marketing

Case studies &
practical examples

Best practice tips &
judgement tools

Content strategy & content marketing best practice training

Popular content marketing training topics currently include…

  • What is content marketing and why does it matter?
  • What is the role of content marketing and how is it different from advertising?
  • What does “good” content in marketing look like?
  • How to use territories and digital ecosystems in your content strategy
  • How do you plan for content marketing and content production?
  • How do you plan the different levels of content using Hero, Hub, and Help?
  • How do you judge content?
  • How do you create engaging video content?
  • How do you create engaging text content?
  • How do you create engaging photo content?
  • How do you adapt content to be effective in different formats?
  • What type of quality of content do you need?
  • How do content calendars work and how can they improve effectiveness?
  • How to adapt content for audiences’ expectations on different social platforms
  • What are “content factory” approaches and why can they help reduce production costs?
  • How do you encourage creativity?
  • What should you consider regarding the copyright of content you buy?
  • Where is content marketing heading (AR, VR, Mixed reality, TV merging with digital)?

Your Digital Training Academy programme can be adapted to the marketing techniques used in your own sector, and the relevent principles – whether you’re in B2B marketing, B2C marketing, government or B2B2C.

Content marketing is critical for getting attention, conversion and reach in today’s digital world. We’ll show you how to create the right strategy, and turn the strategy into a plan. You’ll discover what to include in agency briefs, and how to judge content effectively.

Content marketing strategy


Coca-Cola was looking for ways to create cut-through with its audiences and deepen engagement, especially in digital marketing. As a strategic partner, we developed content marketing training, toolkits and best practice advice to support brand teams and agencies in all key markets. Coca-Cola pioneered content marketing, with their brands creating influencer TV channels, music platforms and events programmes in dozens of countries.

Global content marketing strategy


Unilever needed to transform engagement in its digital marketing channels. As a strategic partner for over 10yrs, we brought content marketing thinking to the organisation by creating the “Digital Strategy for Foods” to help food brands like Knorr and Hellman’s become content publishers. Face to face workshops for 50 markets were supported by elearning and embedded new thinking in 100 countries.

Content marketing strategy


Coca-Cola was looking for ways to create cut-through with its audiences and deepen engagement, especially in digital marketing. As a strategic partner, we developed content marketing training, toolkits and best practice advice to support brand teams and agencies in all key markets. Coca-Cola pioneered content marketing, with their brands creating influencer TV channels, music platforms and events programmes in dozens of countries.

Global content marketing strategy


Unilever needed to transform engagement in its digital marketing channels. As a strategic partner for over 10yrs, we brought content marketing thinking to the organisation by creating the “Digital Strategy for Foods” to help food brands like Knorr and Hellman’s become content publishers. Face to face workshops for 50 markets were supported by elearning and embedded new thinking in 100 countries.