Here you’ll find the information you need if you’re working on design projects for Digital Training Academy & Digital Strategy Consulting
Which logo or brand mark should you use?
We have one logo for each of our companies. Use it in full colour and if not possible, switch to the mono version. For co-partnerships where we provide training material to global brands, there is an adapted “Powered by” variation.
These are the only logos we have, so if you’re not sure which to use then ask the design team.
Our standard brand marks
These are used in 90%+ of case
Digital Strategy Consulting
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Digital Training Academy
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Adapted colour brand marks for partnerships and elearning
These are used when a third party programme is created by our team
Digital Strategy Consulting
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Digital Training Academy
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Adapted mono brand marks for partnerships and elearning
Digital Strategy Consulting
|
Digital Training Academy
|
Brand marks with integrated web addresses
Digital Strategy Consulting
|
Digital Training Academy
|
Digital Intelligence brand marks
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How to format them correctly
When you’re using our marks, here are key things to remember:
- On a white or transparent background, png or svg format in full colour
- When resized, the aspect ratio needs to be preserved
- The digital resolution needs to be sufficient for print
- Digital’s logos exist in white versions which can be used on dark backgrounds such as a photograph
Considerations for placement
Logos should always be visible and not obstructed by other page elements (with the exception of rare cases when those elements are not visible)
When using client logos, take great care to ensure that the correct, official logos are used. You’ll have a copy of the client’s corporate ID guidance in the client folders. For smaller clients where this is not fully codified, use the press pages on their website and cross reference with their slide presentation templates.
How to use our colour palette
There is a distinct colour palette that all fonts, and tints are derived from.
Font and shape colours are set based on the key colours for each brand.
Digital Strategy Consulting
Dark Blue Violet
R11 G9 B80
86%, 89%, 0%, 69%
#0b0950
Light Blue Violet
R45 G51 B147
69%, 65%, 0%, 42%
#2e3494
Blue Skies
R0 G192 B223
100%, 13%, 0%, 13%
#00c1de
Dark Grey
R49 G49 B49
0%, 0%, 0%, 81%
#303030
Digital Training Academy
Dark Blue Violet
R11 G9 B80
86%, 89%, 0%, 69%
#0b0950
Enlightened Violet
R94 G44 B142
34%, 69%, 0%, 44%
#5e2c8f
Sunrise
R209 G0 B101
0%, 100%, 52%, 18%
#d10064
Dark Grey
R49 G49 B49
0%, 0%, 0%, 81%
#303030
Full asset library
Once you’ve familiarised yourselves with this page, review the examples and images in our digital assets management system.
- All the versions you need of our brand mark are already created, so always use these
- You’ll find PNG and SVG formats and all different sizes
- If you need others, simply ask the brand owner
- Everything is stored in our asset management system, accessible through your password manager too
Choosing between Digital Strategy Consulting & Digital Training Academy
Digital Strategy Consulting is typically used for materials relating to:
- Strategy and consultancy work
- General company presentations
Digital Training Academy is typically used for materials relating to:
- Training course creation and delivery for our own courses
- Capability advice, strategies and plans
- Analysing people’s training needs
- Studio and production services for training content creation for our partners
