Get in touch with Danny@DigitalStrategyConsulting.com
Consultancy and research
President, Digital Training Academy.
Leading international digital strategy director, creating digital content and digital marketing communication strategies in 45 countries since 1993.
Danny Meadows-Klue: background
At the heart of the digital industry Danny is a multi-award-winning strategist who has pioneered digital strategy creation for media groups, multi-national consumer brands, blue-chip organisations and governments. His specialisms include content strategy, conversation, social media, product development, brand stewardship, new market entry, digital transformation, organisational design, marketing process creation and change management.
He started as a journalist and moved into digital in the early 90s with United News and Media where he had trained as a newspaper and magazine publisher, exploring pre-web digital channels for content distribution such as email, online databases and fax broadcasting. In 1995 The Daily Telegraph appointed him as brand manager of the UK's first online newspaper Telegraph.co.uk. He helped lead their network of 20 publications for five years, launching numerous news, magazine and TV programming sites, and stewarding the brand to win online Newspaper of the Year every year. At the start of 2000 he joined NBC's Internet business - one of the world's top ten online companies at the time - as European VP for Content and Product. He has run a range of digital businesses including: retailers, portals, search services, email, media brands and agency design services.
As a digital industry leader Danny has helped launch more than a dozen digital trade associations around the world and lead dozens more UK and European industry initiatives. After co-founding the Interactive Advertising Bureau in the UK and Europe, he was invited to chair it for four years and then take the inaugural Chief Executive roles. As a government advisor he developed policy for several ministers and is currently the Commissioner for the regulation of Direct Marketing in the UK.
In education he has helped design and launch 5 university masters' courses in e-commerce, e-publishing, e-journalism and e-marketing, and continues lecturing in interactive media management and marketing. At the IDM he chaired the digital boards and examinations boards for 10 years, and for the last 15 years has helped steward the Journal of Digital, Direct and Data Marketing as a member of its editorial board.
As an accomplished author, lecturer, and commentator he is a familiar figure in the trade and national press, and broadcast media. He produced the first regular BBC television news programmes about the internet for BBC World and BBC News, which were broadcast twice weekly in 80 countries. Magazines such as New Media Age have acknowledged him as being one of the most influential people in the UK and European digital industry, and he has been nominated three times for lifetime contribution awards for interactive media. In 1999 his team were nominated for the first digital BAFTA and he is recognized by the UK government as one of the 100 founders of Britain's digital industry.
Away from the digital world, Danny is a Fellow of the Royal Society of Arts, compulsive traveller, keen mountain-biker, photographer, and when the waters are warm enough, a PADI master scuba instructor.
Awards and recognition:
- UK website of the year: Winner (4 times)
- Online newspaper of the year: Winner (6 times)
- Best online game: Winner (Fantasy Football)
- Nominated for 3 lifetime achievement awards for contributions to the UK Internet industry
- Numerous client awards for training excellence
- "100 founders": Recognised by the UK government as one of the 100 founders of the UK internet industry
- Helped create 15 annual awards programmes for digital excellence in more than 10 countries
- Judged more than 250 awards for excellence in marketing, digital products, social media, digital marketing, pharmaceutical marketing, international trade and customer service
- More than 200 hours of conference keynote speeches