Insight and training are key to getting the most from digital marketing, and form an important part of our work here at Digital. We support many trade bodies and conference organizers and if you would like to hear Danny or one of our associates speak, then you can apply for places at many of the following events. If you have been a conference delegate and would like to apply for copies of speeches then email TheTeam@DigitalStrategyConsulting.com telling us which event you were at.

Let us help make your events a great success

• Running an event and need speakers? Contact us
• Do your team need training? Tell us more...
• Thinking about an event and need an event team? Contact us

At Digital we handle all your conference and training needs from simply sourcing great speakers to staging the whole production.

Public Access Academy | London

A day of email publishing design, planning, content and strategies.

Click here to request more information or to book a place

Digital Viral & Buzz Marketing Academy (Advanced)
Writing your viral marketing plan

23rd June 2008 | London

Why do some campaigns gain a life of their own on the web and others never get talked about? Why do some marketing budgets stretch much further than others on the web? Why do some firms fail to unlock the value of their existing websites, content and messaging? Viral and buzz marketing are powerful sets of tools and in the right hands they can transform a web marketing presence. In the early days of the web, viral was confined to emails and video clips, but today’s rich landscape includes the range of social media, widgets and rethinking the design of your own website. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business. If you’ve always wanted to learn how viral marketing works, then this is just what you’ve been looking for.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Getting viral marketing to work effectively for your brand" »

Digital Blogging Academy (Advanced)
Writing your blog marketing plan

12th June 2008 | London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Getting blogging to work effectively for your brand" »

Public Access Academy | London

In this Public Access Academy we explore a range of the latest techniques for getting your own websites to work hard for customer acquisition. This includes harnessing the power of search engines to do the work for you, weaving the web back into the rest of your business, and thinking more smartly about how your online investments can help your customers buy from you more effectively. It’s an intensive, jargon free, learning programme, packed with practical tips you can implement straight away. Whether you are just starting out, or already have a major online presence, this will help boost the number of customers the web delivers for you.

Click here for more information and bookings

European EMetrics Summit

Internet advertising veteran Danny Meadows-Klue asks whether publishers explains that although publishers sell media space, advertisers are buying customers – and that’s where the problems start.

• What metrics matter in optimizing online ad campaigns?
• Can a little optimization really have a massive effect?
• What are the trends in online advertising effectiveness that are impacting optimization and performance?

Danny lifts the lid on web advertising and argues that optimizers are the unsung heroes of the marketing industry and that these are tricks almost every brand is missing.

Read the keynote report

Southampton, Communication director’s forum

07-10 May 2008, Southampton

There has been a fundamental shift in how customers, employees and the media want to be communicated with, demanding to participate and influence rather than simply be communicated 'at'. Through a raft of accessible and affordable technologies (social networks, blogs, wikis, podcasts - the list goes on) organisations can respond to this demand, create relationships and build loyalty. But this explosion of user-generated content presents a number of issues for the communications department, not least the upholding of brand values, maintaining a focus, managing the risk to reputation, and changing roles to become a participant in the conversation rather than the controller. Danny Meadows-Klue covers the nature of social media, the communication models, the role of brands as participants and enablers, the risks, and the models for integration into wider marketing. DigitalTrainingAcademy.com also takes a hard look at the value of these new channels and how brands on any budget can harness them. You will hear about some of the emerging trends and their impact on the future of communications.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

This session delivers Digital's "Seven Simple Steps for Getting Started in Search". You can download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get you started: http://www.digitaltrainingacademy.com/searchacademy.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

8th-9th April 2008 | Paris

Danny Meadows-Klue takes the chairmanship of the first IFRA congress to explore in depth the challenges and models for online newspaper advertising revenues. Danny was the publisher of one of Europe’s first online newspapers (www.telegraph.co.uk) before co-founding the UK and European Interactive Advertising Bureau (www.iabuk.net) trade associations, then the Digital Strategy Consulting group and the Digital Training Academy. For over ten years he has been helping online media brands boost their revenues, and over the two days he will share insights, structures and approaches newspaper directors can takeaway and implement.

Materials are restricted to participants | Contact Digital's team to book your place

Paris, France
Internet and mobile media are recording the highest growth rates in marketing spend. But the proliferation of new types of web advertising is complicating the task of the media and causing confusion among their sales teams. This conference gives you the knowledge and insights based on experience to position your products, organise your teams and make the most of the advertising potential of businesses that have already adopted a multiple-media strategy for content distribution. Danny Meadows-Klue, founder of the UK and European Interactive Advertising Bureau and CEO of the Digital Training Academy will talk about ad integration in the editorial content as well as he will chair the meeting.

8th April 2008 | Paris

Getting online news media to earn real revenues is a tougher challenge than many newspaper directors expect. Web advertising spend may now be larger than newspaper advertising in many countries, but that doesn’t mean newspapers can expect a big share. The search engines, portals and sales networks continue to dominate the sector, and as the next wave of revenue pours into social media like Facebook, newspaper sites need to fight to earn their share.

Continue reading "Digital Publishing Strategy Academy: Integrating online advertising into web editorial - models and strategies" »

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Click here to request more information or to book a place

Public Access Academy | London

In this Search Academy you’ll work through your next search
marketing plan step by step, examining how on-page and off-page
factors influence your rankings in the natural listings and building
up the framework for a pay-per-click campaign. You’ll set your
search objectives and follow through the measurement practices
to check your customers are sticking with you

Click here to request more information or to book a place

Digital management coaching

“The Internet is brilliant – you can measure everything”. How many times did you hear this phrase in the early days of digital marketing? A few years on, does the promise measure up to reality, or does this sound more familiar: “we’re drowning in numbers, but lacking in meaningful analysis” and “we’ve got half a dozen different versions of the truth”?

Continue reading "The Devil’s In the Detail... (And the detail is the data)" »

Warsaw, Poland

The Digital Training Academy in co-operation with the British Polish Chamber of Commerce invites you to the first seminar in the "Management Training:" series which has been designed to help senior managers get more value from their websites and get them really driving sales.

How to double the value of your website without spending more?

The intensive one day training provided by Digital Training Academy glues together the smartest techniques for cost effectively winning customers through web marketing.

The web has become the most powerful of marketing channels, yet most firms still fail to get it right, missing dozens of opportunities to win more customers who are out there and waiting to buy. That’s why we were asked to create this programme of business strategy coaching for senior marketers. Danny Meadows-Klue cuts through the jargon, to show you new ways the web can fit into your business and boost the number of customers you get overnight. Whether you sell directly through the web, use the site as a product information tool, or service customers after sale, there are many techniques we’ll show you. You’ll come away with ideas to use straight away, and enjoy some of the freshest thinking and smartest models in digital marketing.

Who should attend?

Chief executives, management board members, marketing and sales managers, marketing and internet teams.

What will you learn?

We explore a range of the latest techniques for getting your own websites to work hard for customer acquisition. This includes harnessing the power of search engines to do the work for you, weaving the web back into the rest of your business, and thinking more smartly about how your online investments can help your customers buy from you more effectively. It’s an intensive, jargon free, learning programme, packed with practical tips you can implement straight away. Whether you are just starting out, or already have a major online presence, this will help boost the number of customers the web delivers for you.

Contact BPCC to register or Digital’s team for more information. Places are strictly limited to give each of BPCC’s members specific attention.

Warszawa, Polska

Intensywne jednodniowe warsztaty prowadzone przez brytyjskiego pioniera reklamy internetowej Danny Meadows-Klue, zalożyciela Digital Training Academy.

Brytyjsko-Polska Izba Handlowa przy współpracy ze specjalistami z Digital Training Academy organizuje serię warsztatów poświęconych wykorzystaniu internetu jako wydajnego kanału marketingu i promowania wizeruku firm. Cylk szkoleń zostanie zainaugurowany śniadaniem 17 marca w którym będzie uczestniczył Danny Meadows-Klue, założyciel Digital Training Academy oraz Martin Oxley.

Pierwsze szkolenie jest zaadresowne do osób decydujących o strategiach internetowych i budżetach. Uczestnicy dowiedzą sie czego mogą oczekiwać od obecności ich firm w internecie i jakie są inteligentne techniki zdobywania klientów poprzez internet, często możliwe do zastosowania bez dodatkowych wydatków. Zdobyta wiedza pozwoli uczestnikom szkolenia świadomie, rozsądnie i wydajnie decydować o pieniądzach wydawanch na ich strony internetowe.

Warsztaty będą prowadzone w języku angielskim. Więcej informacji mogą Państwo znaleść na naszych stronach angielskojezycznych.

Warsaw, Poland

The Digital Training Academy is working with The British Polish Chamber of Commerce to help senior managers get more value from their websites and get them really driving sales.

A series of workshops, starts with a keynote breakfast that will give you things you can do straight away. It’s followed by a full day seminar on 18 March 2008.

How to avoid wasting money on your website
A keynote breakfast packed with practical ideas about how to get more value and customers from the websites you have

Find out about cost-effective ways to improve the value you get from your website, and how to make it work much harder for you.

The keynote by Danny Meadows-Klue will be followed by a group discussion to let members share their experiences of successful online marketing.

Contact BPCC to register or Digital’s team for more information. Places are strictly limited to give each of BPCC’s members specific attention.

Warszawa, Polska

Brytyjsko-Polska Izba Handlowa przy wspólpracy ze specjalistami z londyńskiej firmy doradczo-szkoleniowej Digital Training Academy organizuje serię warsztatów poświęconych wykorzystaniu internetu jako wydajnego kanału marketingu i promowania wizerunku firm. Cylk szkoleń zostanie zainaugurowany śniadaniem w którym bedzie uczestniczył Danny Meadows-Klue, założyciel Digital Training Academy oraz Martin Oxley.
Sniadanie rozpocznie sie krótkim wykładem gościa honorowego Danny Meadows-Klue z Digital Training Academy poświeconemu prkatycznym poradom na temat stron internetowych jako medium przez które firmy komunikują sie z kientami: co się sprawdziło, co działa, jak nie zrazić klientów i nie stracić zainwestowanych pieniędzy.

Pierwszy z warsztatów odbędzie się 18 marca w Warszawie.

Prezentacja i dyskusja będą prowadzone w języku angielskim. Więcej informacji mogą Pnastwo znaleść na naszych stronach angielskojęzycznych.

March 13th 2008

Where have we come from and where are we heading? 2008 is shaping up as the year of video, targeting and the battles of the portal giants. 2007 was the social media frenzy and the big wave of consolidation. In 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways.

Materials: Materials are restricted to participants.

Continue reading "Digital marketing futures" »

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting
on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Click here to request more information or to book a place

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Click here to request more information or to book a place

Digital Marketing Trends & Futures Academy (Executive edition)

Building strategies for digital brands

6th March 2008 | London

Why do some firms get digital channels so right that their brands accelerate to become household names almost overnight? How can the complex noise of the digital landscape be decoded into principles that you can apply

Marketing is changing on a scale we’ve never seen before, and within a timeframe most can barely assimilate. The changes are so vast, many businesses feel like rabbits caught in the headlamps. The sudden arrival of the Digital Networked Society in our homes and offices in the mid 90s created new frameworks for social relationships and a new landscape for trade. For the brands that get it right, new markets are unlocked, with new ways to reach out to strangers, turn strangers into friends and friends into customers. Market shares are on the move, and the balance of customer communications is suddenly being rebuilt. All this in a globalised economic structure that means the opportunities and threats have never been greater.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

March 6th 2008

Where have we come from and where are we heading? 2008 is shaping up as the year of video, targeting and the battles of the portal giants. 2007 was the social media frenzy and the big wave of consolidation. In 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Digital Marketing Futures" »

Berlin, Germany
Internet publishing coach Danny Meadows-Klue will talk in Berlin at the 2nd digital media congress of FIPP about the importance of strategy and skilled team. The skills crisis is everywhere and that’s the underlying reason so many classic media brands are haemorrhaging audience and advertiser market share on the web. The challenges publishers face in converting from print to digital are the sum of the challenges in advertising, editorial and marketing, combined with the cultural challenges of fostering innovative and entrepreneurial ideas in organisations that may have had somewhat different frameworks.

Digital management coaching

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

This Digital Training Academy is £695. VAT will be added to all purchases at 17.5%. Special offer: £200.00 off for the second Netimperative course booked for the same participant. It will be refunded after obtaining the fee for two courses. Invoices will be given to you on the day. These offers are subject to our standard terms.

Stockholm, Sweden
The training programme will be an additional strand to the annual TS conference in one of the most advanced digital markets in the world. This Digital Training Academy will look at some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising.

Zagreb, Croatia
This Digital Training Academy teaches you what you need to know in online media planning. It’s an acceleration course that looks at the general theory, and then focuses on specific media planning challenges you and your colleagues face. Customised for the Croatian internet industry, we look at the steps and processes behind online media planning and the challenges facing clients, agencies and media owners. We will give you a model you can apply, and show how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Guides and training materials accompany the course, along with additional tuition for planners requesting it. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants | Bookings: email Digital’s team

Zagreb, Croatia
After keynoting at Croatia’s first Digital Marketing Academy, in 2007, Danny Meadows-Klue rejoins colleagues in Zagreb for the country’s internet marketing congress. FuturAd is the one must-visit event for marketers in Croatia in 2008, and as broadband prices tumble, access is increasing at home as well as in the office. Themes this year include the rise of brand marketing online, as well as the growing role of search engines in attracting customers. Danny will be chairing the day and digital’s team will be providing additional research and insights to help marketers and agencies unlock more of the potential of online marketing.

Materials: Materials are restricted to participants | Bookings: email Digital’s team | Location: Sheraton Hotel Zagreb, Croatia - FuturAd 2008

Olympia, London

Publishing Expo (13th & 14th February, Olympia – www.publishingexpo.co.uk) opens a very extensive free seminar programme with a major session of particular interest to anyone publishing, or looking to publish, electronically.

Digital publishing pioneer Danny Meadows-Klue kicks off the first day with a Digital Training Academy workshop - with an agenda that's entirely set by the audience. It could be about how to use Web 2.0, or the models for online advertising sales, how to write for the web or manage your content and data - the topics are up to you. Find out more and submit your questions in the Digital Publishing Strategy Classroom

Find out more: Digital Training Academy @ Publishing Expo 2008 London

Olympia, London

Start your day at Publishing Expo with a free clinic to tackle the issues that matter most to your business. Digital publishing pioneer Danny Meadows-Klue kicks off the day with a 45 minute workshop from the Digital Training Academy following an agenda that's entirely set by you. It could be about how to use Web 2.0, or the models for online advertising sales, how to write for the web or manage your content and data - the topics are up to you. As always, Danny will be giving frank advice and unmasking some of the principles that will help you get the most from your online publications. Places are limited and the special session is guaranteed to fill fast, with priority given to participants who send questions in to Digital's team in advance. As part of the clinic there's a live online classroom and all questions will be written up for participants to learn from. In 1995 Danny became the first product manager of an online media business in the UK, helping run the Daily Telegraph's pioneering websites. Later he helped create and then ran the UK and European Internet Advertising Bureau organisations. In his 13 years of online publishing experience, he's run online magazines, shops, search engines, email publications and through his training session helped thousands of online publishers in more than 20 countries.

Submit your questions at http://www.digitaltrainingacademy.com/publishingstrategyclassroom/

Olympia, London

10 tips from world-class experts to get you more ads and higher rates straight away

Hundreds of the world’s leading newspapers, magazines and portals have benefited from the Digital Media Sales Academy, and this is a rare chance for any publisher to access key insights at no cost from one of the world’s online publishing pioneers.

Media teams have real challenges crossing over from print and broadcast to sell online successfully and in this Executive level Digital Training Academy we share key perspectives about how this can be accelerated. With advertisers leaping into Google, building brand sites, and extending their email marketing it's key that media brands get the sales proposition right. What are the 10 things you need to know before you start selling online? What does the future holds for online advertising vs print? How can sales be integrated between both channels? Attendees will have access to online tuition support after the event.

Submit your questions at http://www.digitaltrainingacademy.com/publishingstrategyclassroom/

Olympia, London

Social media has changed the rules of publishing. These days any publisher who isn't connecting their readers together is missing out on the biggest driver of traffic and revenue. Involving the audience in the content of a site may still feel like a big leap, but as the web has grown up, the models of publishing have too. In this session Digital's team explore the principles behind effective social networking and ask why most publishers get it wrong. They provide plain spoken commentary about what magazines large and small need to be doing, and look at simple steps for getting started. Senior Associate Consultant Tom Bureau leads this session for us. As the former UK Managing Director of multi awardwinning CNET Networks, Tom built their range of online magazines, portals and networks based on the power of social networking. As part of this Digital Training Academy, Tom will be taking general questions about social media and Digital's Team will be feeding these into a live online classroom for event participants.

Submit your questions at http://www.digitaltrainingacademy.com/publishingstrategyclassroom/

Earl's Court, London
Danny will discuss the shift in thinking about communications with customers and what’s needed to get results for businesses, explore how audiences have tuned out of many traditional advertising channels and show why brands have to re-earn the love of their customers, engaging in real two way dialogue. He will show how smart brands – large and small - are connecting themselves to the Facebook generation through social media, social networks and a range of new digital channels.
PLUS attendees will receive free copies of new research about the future of ‘blended’ marketing from Danny’s team at Digital and the session will be supported by an online Q&A afterwards for all delegates.

Read and download the lecture handouts | Upcoming public training events you can join | Digital Social Media Academy | Ask Danny a question about his talk | Ask about in-company training | Visit Technology for Marketing and Advertising website | Latest news from TFM&A blog

The Technology For Marketing Awards were created to recognise the outstanding results and success achieved in th area of marketing-related & CRM technology and interactive online advertising solutions. During FTM&A Awards 2008 Danny Meadows-Klue, Chief Executive of Digital Strategy Consulting, will lend his expertise in digital marketing and act as a judge picking the best practices out.

Bookings: To apply for a place email our events team. | Visit Technology for Marketing Event website

Earl's Court, London
If you’re attending the annual technology for marketing event in London, then why not let our team know and we’ll meet up? The show is a great way to learn more about the developing digital toolkits, and having this many vendors under one roof together can make life much easier if you’re looking for new suppliers.

Bookings: To apply for a place email our events team. | Visit Technology for Marketing Event website

London
The key trends in online advertising

Online advertising is growing up. The advertising models for delivering revenue growth have come a long way since 2000, and at INMA's first Internet Advertising Summit, digital publishing pioneer Danny Meadows-Klue gives forecasts for the key changes and trends in the online advertising market in Europe in 2008-9. What is happening to advertising effectiveness? How will advertising revenue growth continue? What will happen with video formats? How will demands for targeting change? Based on two years of research by Digital Strategy Consulting and the experiences from Digital Training Academy's work to coach media planners and clients across Europe, Danny looks at the reasons behind changes in yield, advertising models and the overall growth of revenues.

Questions submitted online and in writing will be answered in the Digital Publishing Strategy Classroom.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team | An overview of the Digital Publishing Strategy Academy programmes

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of advanced Academies that now run with our partner search firm.

Materials: Materials are restricted to participants | Bookings: No external bookings available

Digital’s Publishing Strategy Academy is the guaranteed way to boost your leadership team’s insights into digital publishing. At a time when the media landscape is undergoing such rapid and profound change, firms are suddenly faced with huge strategic decisions about their brands, technologies and business futures. This in-company training explains challenges arising from the rapid growth of online content and helps to shape publisher's business model.

Materials: Materials are restricted to participants | Bookings: No external bookings available

How to win more customers through the web.

14 December 2007 - Date to be confirmed

An intensive Digital Training Academy that glues together the smartest techniques for cost effectively winning customers through web marketing.
The web has become the most powerful of marketing channels, yet most firms still fail to get it right, missing dozens of opportunities to win more customers who are out there and waiting to buy. That’s why we were asked to create this programme of business strategy coaching that works for marketers at any level. Danny Meadows-Klue cuts through the jargon, to show you new ways the web can fit into your business and boost the number of customers you get overnight. Each workshop picks up on the specific challenges your firm faces. Numbers are tightly limited, and Academy Managers will be in touch with you before the event to learn about the techniques you have tried and what could change the way your firm works. Read on to find out more...

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

Continue reading "Open for booking: Digital Marketing Academy - Getting more customers at lower prices through the web" »

In this Academy you’ll learn how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants

7 December 2007 - One day public access training

An acceleration course for media planners with less than two years experience. Write stronger online marketing plans straight away, find out where your budgets are wasted, and firm up on the metrics and analysis your clients need. From Digital Media Planning Academy

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

6 December 2007 - One day public access training

A practical day of marketing strategy, tips, and planning for brands and agencies that cuts through the hype to show you what works and what doesn’t in online communities. From the Digital Web 2.0 Academy programme.

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

5 December 2007 - One day public access training

A practical day of marketing planning to boost the results you get from search campaigns. Same budget; better results – from the Digital Search Academy programme.

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

3 December 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed.

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

London

Materials: restricted to participants | Book places with Spectrum directly catherine.stone@spectrum-ehcs.com

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site’s business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth. Digital’s Publishing Strategy Academy is the guaranteed way to boost your leadership team’s insights into digital publishing. At a time when the media landscape is undergoing such rapid and profound change, firms are suddenly faced with huge strategic decisions about their brands, technologies and business futures. Designed by some of the world’s pioneers in online publishing, it covers the latest trends and includes an online learning programme to get participants practicing their blogging, communities, social media and Web 2.0 content.

Materials: Materials are restricted to participants | Bookings: To apply for a place contact the conference organizers | Residential: Please note that this is an intensive multi day residential Digital Training Academy | If you are attending this training and you have any queries then contact your Academy Manager

Click 2007, Dubai

Getting to grips with digital marketing demands learning about a large number of channels in a short space of time. Then there’s the question of how to weave them together into the right marketing mix to let your activities really fly. This broad-based training programme teaches you the theory of online marketing, and then how you can apply it to your business. We examine the tools and techniques that can help your messages achieve cut-through in a cluttered environment, and ways you can get more value from your existing marketing budgets without having to invest further. This Digital Marketing Academy covers everything from website design to marketing strategy, podcasts to search engines, and its supported by additional private tuition to look after the specific challenges your team face.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team | Residential: Please note that this is an intensive two day residential Digital Training Academy

Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on session for advertising operations teams teaches the basics of advertising trafficking and scheduling. It’s an orientation to the principles and theory, and a roadmap for applying them to your workflow. You’ll see how popular toolkits work them and get a clear picture of how trafficking fits into the bigger picture.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Advertising Traffic Academy at IAB UK

Suddenly every firm wants to harness social media, launch their blogs, and connect to their communities. But how can you do this in practice? And if web marketing is so effective, then why is it that so many web marketing projects fail? On this Digital Training Academy we look at the ins and outs of social media and online communities, exploring how they work, how to market through them, and the potholes to watch out for. This up to the minute programme shows you the theory of communities, social networks and blogs; the strategies for weaving them into your business; and the practical strategies for what really needs to be done. The sessions will raise your knowledge, get you on the fast-track and help you figure out what’s right for your firm.

Materials: Materials are restricted to participants | Digital Web 2.0 Classroom

Marketing to the Digital Healthcare Community