Insight and training are key to getting the most from digital marketing, and form an important part of our work here at Digital. We support many trade bodies and conference organizers and if you would like to hear Danny or one of our associates speak, then you can apply for places at many of the following events. If you have been a conference delegate and would like to apply for copies of speeches then email TheTeam@DigitalStrategyConsulting.com telling us which event you were at.

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Using the web to build next generation customer profiles; implications for marketers and privacy teams

As digital marketing moves centre stage in customer management, direct marketers are finding uncapped needs for their skills. Danny Meadows-Klue traces the expansion of direct marketing, the rise of next generation customer data profiling, and the challenges this brings for marketers and privacy specialists.

Internet Marketing Training Academy (Executive) | UK

This intensive internet marketing training course is a coaching programme for brand managers. The programme has been designed for integrated marketing communications and includes detailed workshops on internet marketing strategies, online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Internet Marketing Training Academy (Executive) | UK

This intensive internet marketing training course is a coaching programme for brand managers. The programme has been designed for integrated marketing communications and includes detailed workshops on internet marketing strategies, online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Publishers – both print and digital – readily misread the landscape in terms of what their clients and agencies need. At the annual UK conference, Danny Meadows-Klue led the debate with leadership teams from Bauer, Jane’s and Haymarket to show which strategies work and why. To request a copy of the key findings of the Digital Marketing Audit Research for publishers, email TheTeam@DigitalStrategyConsulting.com

With Tim Faircliff from Thomson Reuters, and hosted by Digital Strategy’s Danny Meadows-Klue

A digital pioneer, Tim's insight shapes the online strategy for how news content is published for the world's largest international news agency. As the space continues to evolve Tim and his team are always re-balancing the hard-hitting editorial content with effective and engaging brand advertising. Tim promises candid views on the impact of social media and mobile on news publishing, and how Reuters views innovation as the centrepiece of its strategy.

Brands are wasting much of their digital marketing budgets by failing to apply the right digital strategy and creating buzz rather than sales. This international keynote highlights what’s working and what’s not in the digital marketing strategies of leading brands. Digital marketing audits tracked the effectiveness of campaigns, highlighting the weakspots and showing marketing managers how to improve internet advertising effectiveness. To request a copy of the key findings of the Digital Marketing Audit Research for brand teams, email TheTeam@DigitalStrategyConsulting.com

Internet Marketing Training Academy (Executive) | Helsinki
This intensive internet marketing training course is a coaching programme for senior management. It covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

With Geoff Sutton from MSN, and hosted by Digital Strategy’s Danny Meadows-Klue

This dinner will share insights on where how content is changing, and how the role it plays in the ad market is evolving. Video ads, the new power of branded content, next generation social media, and compelling web centric services: find out what's in store from one of the most experienced and influential figures in the UK web publishing industry.

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

With Hugo Drayton from InSkin Media, and hosted by Digital Strategy’s Danny Meadows-Klue

This dinner will help you consider one of 2010’s hottest topics, while networking with industry peers. Hugo will use examples of well-placed, unique and successful video advertising. The consumer uptake of social networking can hugely influence consumer knowledge, engagement and interaction – and, used judiciously, can work wonders for brand building. Combining video with consumer, publisher or social media websites can bring great advertising results and consumer brand loyalty.

Danny unravels the customer’s data journey, showing how to decode online behaviours to build the most detailed picture of their real interests. How to use split-run testing to rebuild websites and web marketing; how to select that next best offer; and how to build smarter learning throughout your organisation. Essential strategies for today’s tough markets.

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

With Stephen Haines from Facebook, and hosted by Digital Strategy's Danny Meadows-Klue

From nowhere to one of the biggest sites in the world in less than 5 years. A new type of media, a new type of consumer connection, and a new type of advertising. Stephen Haines from the UK leadership team lifts the lid on what it’s like to be inside the world’s white-hot social media brand, looking at the way consumers are using the Facebook platform, and how brand marketers can harness this massive energy and audience involvement. Why have 83 of the top 100 US advertisers switched their marketing budgets into Facebook? How has targeting and profiling unlocked a new type of precision in media planning? How does social media fit into an online ad or marketing campaign? Hear it all from the guy who knows…

With Thomas Gensemer from Blue State Digital, and hosted by Digital Strategy’s Danny Meadows-Klue

Thomas Gensemer masterminded Barack Obama's groundbreaking and astonishingly successful online presidential campaign. With a British general election only a matter of months away how will digital help choose our next prime minister? What will happen in the first British digital election? What can we learn?

Internet Marketing Training Academy (Executive) | UK

This intensive internet marketing training course is a coaching programme for brand managers. The programme has been designed for integrated marketing communications and includes detailed workshops on internet marketing strategies, online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Internet Marketing Training Academy (Executive) | Helsinki
This intensive internet marketing training course is a coaching programme for senior management. It covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Internet Marketing Training Academy (Executive) | London
This intensive internet marketing training course is a coaching programme for senior management. It covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Netimperative.com Sector Seminars, giving you ideas you can apply | London

Our annual publishing sector seminar includes more case studies, examples and tips than ever before. Find out how to improve your revenues, boost your readership and check you're not missing a trick. You'll also receive our publishing strategy report and the digital sales manager's handbook.

• Century Club, Shaftsbury Avenue, Soho: 1.30pm - 6pm
• Ticket prices: members £35, non-members & guests £75
• All events tickets are subject to availability
• Events sell out, so book early
• Ticket prices subject to VAT

For more details or to reserve a ticket mail our events team: Events@Netimperative.com | Bookings: Book online here

Debate, drinks, networking and a well deserved industry party | London

Twitter or Bitter... which one are you? Overhyped and overblown, or the next paradigm shift in communications? Distracting marketers from the stuff they should be doing, or the most important thing on their radar. Since the funky micro-blogging tool went mainstream, Twittermania has rocked our worlds: from Jonathan Ross to the Daily Mail you can't escape small blue birds and big blue whales. Leading industry figures argue the pros and cons, highs and lows, loves and hates of sending 140 characters to the rest of the world. Twits or tweets? You decide.

• Free beer and wine to start, and a cash bar later
• Graphic Bar, 4 Golden Square, London, W1F 9HT
• 6.00pm - 9pm, with debating 6:45-7:30pm
• Ticket prices: members £5, non-members & guests £10
• All events tickets are subject to availability
• Events sell out, so book early
• Ticket prices subject to VAT

For more details or to reserve a ticket mail our events team: Events@Netimperative.com | Bookings: Book online here

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Fine dining, networking and fresh ideas | London

Our Digital Directors’ Dinners are a great way of relaxing over a glass of wine and networking with other senior industry figures. We bring you top speakers, great food, private dining and ideas you can apply to your own business. You bring yourself and a colleague, and the chance to relax and kick back. They’re intimate affairs, and to help you get more value from them we’re now taking extra questions in advance so the speakers are singing harder for their supper.

• Biagio Ristorante, 189 Piccadilly, London, W1J 9ES, 6.30pm - 10pm
• Ticket prices: members £79, non-members & guests £99
• All events tickets are subject to availability
• Events sell out, so book early
• Ticket prices subject to VAT

For more details or to reserve a ticket mail our events team: Events@Netimperative.com | Bookings: Book online here

Graz, Austria

This is the event for digital. Whatever your role in marketing, this is the place all agencies and brand management teams need to be. Hundreds of marketers from across Austria come together for the Graz congress organised by Styria.

• Discussion by famous experts by world leaders in digital marketing
• Meet the strategist behind Barack Obama’s incredible digital marketing
• Take part in the supporters of Innovation forum
• 5 deep dives and workshops

And one delegate will win a massive € 100.000 of online advertising!

Flyer: view the flyer
Registration: www.digitalcongress.at
Book your places by emailing stephan.fuchs@styria.com

Continue reading "Styria Digital Congress | 29/05/09" »

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Internet Marketing Training Academy (Executive) | London
This intensive internet marketing training course is a coaching programme for senior management. It covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Building the social media plan | Soho, London | 8.45am - 17.15pm
One day intensive (advanced for online marketers)

Intensive one day social media marketing strategy coaching to build your social media plan. Designed around the commercial goals of your business your plan will detail the tools, techniques and channels to focus on. This workshop is designed for marketers with at least 18 months experience of online marketing. The aim is for every participant to leave with the framework for a social media plan to evaluate and apply within their firm. It’s a fusion of management training and executive coaching to help you write the social media marketing plan.

Tuition fees are £795 per person, £395 for TFMA and SNWF delegates (All prices are subject to a vat charge of 15%)

Click here to download the Digital Social Media Academy prospectus | Materials: Materials are restricted to participants | Bookings: This event is fully booked

Social media: Tools and techniques | Soho, London | 8.45am - 17.15pm
One day intensive (overview for all levels)

Intensive one day acceleration for marketers needing a good comprehensive grounding in social media marketing tools and techniques. Harness cutting edge ideas. Gain a well rounded view of the strategies that work. Explore case studies of brands who found the right formula. Play with the tools and find out how to evaluate new ideas and technologies so you can lead your team. This intensive one-day session accelerates your knowledge of social media. It packs in about 3 days of training into just one and we’ll tackle specific challenges your business faces.

Tuition fees are £795 per person, £395 for TFMA and SNWF delegates (All prices are subject to a vat charge of 15%)

Click here to download the Digital Social Media Academy prospectus | Materials: Materials are restricted to participants | Bookings: This event is fully booked

Digital Newspaper Strategy Academy | Liverpool
Newspaper trends, implications and solutions

Danny Meadows-Klue leads this Ececutive Academy workshop for newspaper executives to examine some of the challenges the regional newspaper industry faces. The Academy outlines some of the key challenges and solutions in web publishing as the ad revenue shortfalls bite and online newspapers fail to get the same audience growth as the internet pureplays. Newspaper leadership teams are faced with tough choices, and after 15 years in the online publishing sector, Danny's team can share some practical insights with board members at this session. To mke it most relevant for your publications, email questions in advance: danny@digitalstrategyconsulting.com

Materials: Materials are restricted to participants | Bookings: No external bookings available

Breakfast briefing: Advanced strategies | Soho, London | 8.30am - 10.15am
Breakfast briefings (advanced level for online marketers)

Informal breakfast for firms already using blogs, social networks and consumer generated content to explore advanced techniques. The breakfasts are great ways to learn more about social media in an informal environment, looking at examples and understanding the risks and rewards.

Tuition fees are £45 per person (All prices are subject to a vat charge of 15%)

Click here to download the Digital Social Media Academy prospectus | Materials: Materials are restricted to participants | Bookings: This event is fully booked

Digital Publishing Strategy Academy | London

Digital’s Publishing Strategy Academy is the guaranteed way to boost your leadership team’s insights into digital publishing. At a time when the media landscape is undergoing such rapid and profound change, firms are suddenly faced with huge strategic decisions about their brands, technologies and business futures. This in-company training explains challenges arising from the rapid growth of online content and helps to shape publisher's business model.

Materials: Materials are restricted to participants | Bookings: No external bookings available

Breakfast briefing: Tools and techniques | Soho, London | 8.30am - 10.15am
Breakfast briefings (overview for newcomers)

Informal breakfast for managers looking to assess the social media landscape for the tools and techniques right for them. The breakfasts are great ways to learn more about social media in an informal environment, looking at examples and understanding the risks and rewards.

Tuition fees are £45 per person, free for 7 TFMA delegates (All prices are subject to a vat charge of 15%)

Click here to download the Digital Social Media Academy prospectus | Materials: Materials are restricted to participants | Bookings: This event is fully booked

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Social Networking World Forum | London

The Social Networking World Forum is the perfect event for professionals to learn and discuss the future development of social media.

The two day conference and exhibition will provide a focused platform for the global social media industry. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.

The event has attracted a range of social networks, global brands and communication companies to speak including: MySpace, Bebo, LinkedIn, P&G, Plaxo, British Airways, Netlog, Stardoll, Wayn, Reunion, Gurgle, Cadburys, Habbo Hotel plus many more.

Leading speakers announced include:

• Anthony Lukom Managing Director, MySpace UK
• Lorenz Bogaert, CEO, Netlog.
• Kate Burns, Managing Director & Vice President, Europe for Bebo & People Networks.
• Timo Soininen, Chief Executive Officer, Sulake Corporation, Habbo Hotel.
• Jeffrey Tinsley, CEO, Reunion.com.
• Emma Jenkins, Head of Interactive Marketing, Procter & Gamble UK.
• Jerome Touze, Co-founder & Co-CEO of WAYN.com.
• Michael Donnelly, Director-Global Interactive Marketing, the Coca-Cola Company.
• Todd Masonis, Co-Founder, Plaxo
• Frances Dovey, Interactive & Emerging Media Manager, Cadburys.

Materials: Materials are restricted to participants | Book places online at www.socialnetworking-forum.com

Digital Analytics Academy (Advanced Course) | London

Analytics is key to getting more from all of your website, your digital marketing and your organisation. It can help improve the effectiveness of your website's role in the business by showing you precisely how people use the site, what is working well and what isn't performing. In the right hands it can uncover business challenges long before your traditional metrics will pick them up, and act as a nervous system for the organisation. In the right skilled hands analytics can even drive the development of your online and offline products and services; providing the most valuable of feedback channels. On the Digital Analytics Academy, we’ll help you take the next step in harnessing website and email analytics. For newcomers to the industry there’s lots to learn, and even for experienced web publishers it’s vital to keep up with best practice in such a rapidly changing market.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Social Media Academy Masterclass: 10 Golden Rules for getting social media right | London

The power of social media is unquestionable, but many brands still remain nervous about taking part in a real discussion with consumers. For over five years, the Digital Training Academy has been coaching marketing teams about getting social media right in 20 countries. They’ve drawn together key principles for engaging with consumers, creating contagious marketing, and avoiding the pitfalls. Chief executive Danny Meadows-Klue shares their new 10 Golden Rules with conference participants. The session is practical and action orientated, tapping into the insights of one of Europe’s first online publishers and the co-founder of the IAB trade associations in the UK and Europe. You can use the 10 Golden Rules to healthcheck a strategy in the early stages, audit your current approach for risks, or assess agency recommendations. As an extra bonus to participants at the Social Networking World Forum, the Academy Tutors are taking questions in advance.

Materials: Materials are restricted to participants | Book places online at www.socialnetworking-forum.com

Digital Social Media Academy | London

Learn about marketing with social media in this one day intensive course. Use Facebook in marketing to boost brand awareness and reach. Harness MySpace and widgets in marketing to drive discoverability of your content and build engagement. Firms large and small are finding cost effective ways to communicate with their customers and connect themselves to the Facebook generation through social media, social networks and a range of new digital channels.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Digital Social Media Academy online resources

For our annual keynote at the Technology for Marketing & Advertising conference in London we have directors of Facebook, YouTube, Reuters and the BBC joining us for an intensive session of debate about the strategies, successes and failures of social media. Guaranteed to open up new ideas and challenge your thinking, this keynote always sells out. There are only 800 places available and participants are strongly advised to book. More than 2000 people have tried attending previous sessions.

FuturAd 2009 keynote: Rethink your marketing | Zagreb

Does your marketing actually sell your products? Do you give your customers what they need? Rebuilding your web, email and mobile marketing around the customer’s real journey cuts costs and boosts results.

• Why could cutting half your website be key to raising your sales?
• How can print, television and outdoor advertising be reduced and refocused to help customers buy?
• Why do so many marketing campaigns fail to achieve sales targets?
• In a recession, how do you reduce your advertising without reducing effectiveness?
• And when budgets are cut, how do you avoid cutting the wrong thing?

In his annual keynote speech, digital strategist Danny Meadows-Klue explains an approach marketers can apply to campaigns large or small, across both business to business and consumer marketing. His customer journey analysis will help you see which digital marketing is right for your business and which gets dropped. Apply his approaches to your classic advertising and watch your costs fall and your sales increase. Packed with practical tips that can be used straight away, conference delegates will have access to a guide to key principles.

Digital Media Planning Academy (Intermediate) | Zagreb

Every year, wave upon wave of developments have raised the game, with new technologies and processes expanding the scope of what’s possible. Thousands of media planners have crossed over from traditional media channels, and everyone has had to learn the new techniques. The wider world of marketing continues to change and learning should be constant - this digital media planning training course gives you the latest thinking.

Materials: Materials are restricted to participants | Bookings: contact FuturAd organisers

Digital Media Sales Academy (Orientation) | Zagreb

Selling online advertising can be a challenge for even the best salesperson. New trading models, hundreds of advertising formats, unclear workflow processes, and the mountain of jargon: together they can undermine the confidence of a sales team and leave executives confused about what they can sell and what will work. For newcomers to the industry there’s lots to learn, and even for experienced sales executives it’s vital to keep up with best practice in such a rapidly changing market. The Digital Media Sales Academy is the guaranteed way to boost your results.

Materials: Materials are restricted to participants | Bookings: contact FuturAd organisers

Digital Advertising Academy (Executive Academy) | London

Where have we come from and where are we heading? 2009 is shaping up as the year of falling budgets, smarter media planning, improved advertising targeting and more advances in social media. 2008 was the video and social media frenzy and included a massive wave or product development from the large online media groups. In 2007 there was rapid consolidation in the industry, back in 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector in the UK, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways. This executive academy examines current trends and challenges.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | New York

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | New York

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Shanghai

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Shanghai

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Singapore

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Singapore

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Commercial Publishing Strategy Academy | London
Building stronger online publications

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

Strategic themes in the changing digital advertising landscape
Digital Marketing Trends Academy

As society undergoes this transformation, what matters to marketers, and why? Engagement is replacing interruption, consumers are playing a role in the creation of the marketing message, and the shift in focus from one media channel to another is well under way. Marketing techniques are changing and at a speed much faster than most firms can accommodate. Digital Strategy’s team have been coaching brand managers on digital marketing strategy since 2000, and in this session we explore our take on the key trends impacting in the medium term.

Digital Marketing Academy (Acceleration Course) | Caracas

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Email Academy (Acceleration Course) | London
A day of email publishing design, planning, content and strategies

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favourite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | Caracas

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Blogging Academy (Acceleration Course) | London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Continue reading "Blogging | 12/11/08" »

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Search Academy (Acceleration Course) | London

In this Search Academy you’ll work through your next search marketing plan step by step, examining how on-page and off-page factors influence your rankings in the natural listings and building up the framework for a pay-per-click campaign. You’ll set your search objectives and follow through the measurement practices to check your customers are sticking with you.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | Mexico City

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Mexico City

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Intermediate / Advanced) | Dublin

Getting your digital marketing strategy right demands a solid understanding of internet advertising, online marketing, mobile marketing and using email marketing. These are four of the foundations in this acceleration course to coach experienced marketers looking to integrate digital marketing effectively into their communications planning. This digital marketing coaching programme is an intensive Academy designed to immediately raise knowledge and skills in search engine marketing, digital agency management, eRM programmes, website design management and digital strategy.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Media Sales Academy (Acceleration Course) | London

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting
on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | London

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web
media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Internet Advertising Effectiveness Training (Executive Masterclass) | London

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Dublin

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Dublin

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Public Access Academy | Digital Email Academy (Acceleration Course) | London

A day of email publishing design, planning, content and strategies

Click here to request more information or to book a place

Digital Viral & Buzz Marketing Academy (Advanced) | London
Writing your viral marketing plan

Why do some campaigns gain a life of their own on the web and others never get talked about? Why do some marketing budgets stretch much further than others on the web? Why do some firms fail to unlock the value of their existing websites, content and messaging? Viral and buzz marketing are powerful sets of tools and in the right hands they can transform a web marketing presence. In the early days of the web, viral was confined to emails and video clips, but today’s rich landscape includes the range of social media, widgets and rethinking the design of your own website. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business. If you’ve always wanted to learn how viral marketing works, then this is just what you’ve been looking for.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Getting viral marketing to work effectively for your brand | 23/06/08 " »

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get mroe value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Blogging Academy (Advanced) | London
Writing your blog marketing plan

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Getting blogging to work effectively for your brand | 12/06/08" »

Public Access Academy | London

In this Public Access Academy we explore a range of the latest techniques for getting your own websites to work hard for customer acquisition. This includes harnessing the power of search engines to do the work for you, weaving the web back into the rest of your business, and thinking more smartly about how your online investments can help your customers buy from you more effectively. It’s an intensive, jargon free, learning programme, packed with practical tips you can implement straight away. Whether you are just starting out, or already have a major online presence, this will help boost the number of customers the web delivers for you.

Click here for more information and bookings

European EMetrics Summit | London

Internet advertising veteran Danny Meadows-Klue asks whether publishers explains that although publishers sell media space, advertisers are buying customers – and that’s where the problems start.

• What metrics matter in optimizing online ad campaigns?
• Can a little optimization really have a massive effect?
• What are the trends in online advertising effectiveness that are impacting optimization and performance?

Danny lifts the lid on web advertising and argues that optimizers are the unsung heroes of the marketing industry and that these are tricks almost every brand is missing.

Read the keynote report

Communication Director’s Forum | Southampton

There has been a fundamental shift in how customers, employees and the media want to be communicated with, demanding to participate and influence rather than simply be communicated 'at'. Through a raft of accessible and affordable technologies (social networks, blogs, wikis, podcasts - the list goes on) organisations can respond to this demand, create relationships and build loyalty. But this explosion of user-generated content presents a number of issues for the communications department, not least the upholding of brand values, maintaining a focus, managing the risk to reputation, and changing roles to become a participant in the conversation rather than the controller. Danny Meadows-Klue covers the nature of social media, the communication models, the role of brands as participants and enablers, the risks, and the models for integration into wider marketing. DigitalTrainingAcademy.com also takes a hard look at the value of these new channels and how brands on any budget can harness them. You will hear about some of the emerging trends and their impact on the future of communications.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy | London

This session delivers Digital's "Seven Simple Steps for Getting Started in Search". You can download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get you started: http://www.digitaltrainingacademy.com/searchacademy.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

IFRA International Ad Conference | Paris

Danny Meadows-Klue takes the chairmanship of the first IFRA congress to explore in depth the challenges and models for online newspaper advertising revenues. Danny was the publisher of one of Europe’s first online newspapers (www.telegraph.co.uk) before co-founding the UK and European Interactive Advertising Bureau (www.iabuk.net) trade associations, then the Digital Strategy Consulting group and the Digital Training Academy. For over ten years he has been helping online media brands boost their revenues, and over the two days he will share insights, structures and approaches newspaper directors can takeaway and implement.

Materials are restricted to participants | Contact Digital's team to book your place

Paris

Internet and mobile media are recording the highest growth rates in marketing spend. But the proliferation of new types of web advertising is complicating the task of the media and causing confusion among their sales teams. This conference gives you the knowledge and insights based on experience to position your products, organise your teams and make the most of the advertising potential of businesses that have already adopted a multiple-media strategy for content distribution. Danny Meadows-Klue, founder of the UK and European Interactive Advertising Bureau and CEO of the Digital Training Academy will talk about ad integration in the editorial content as well as he will chair the meeting.

Digital Publishing Strategy Academy | Paris

Getting online news media to earn real revenues is a tougher challenge than many newspaper directors expect. Web advertising spend may now be larger than newspaper advertising in many countries, but that doesn’t mean newspapers can expect a big share. The search engines, portals and sales networks continue to dominate the sector, and as the next wave of revenue pours into social media like Facebook, newspaper sites need to fight to earn their share.

Continue reading "Integrating online advertising into web editorial - models and strategies | 08/04/08" »

Digital Blogging Academy | London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Click here to request more information or to book a place

Digital Search Academy (Acceleration Course) | Public Access Academy |London

In this Search Academy you’ll work through your next search marketing plan step by step, examining how on-page and off-page factors influence your rankings in the natural listings and building up the framework for a pay-per-click campaign. You’ll set your search objectives and follow through the measurement practices to check your customers are sticking with you

Click here to request more information or to book a place

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Click here for more information and bookings

“The Internet is brilliant – you can measure everything”. How many times did you hear this phrase in the early days of digital marketing? A few years on, does the promise measure up to reality, or does this sound more familiar: “we’re drowning in numbers, but lacking in meaningful analysis” and “we’ve got half a dozen different versions of the truth”?

Continue reading "The Devil’s In the Detail... (And the detail is the data) | 19/03/08" »

Management Training | Warsaw

The Digital Training Academy in co-operation with the British Polish Chamber of Commerce invites you to the first seminar in the "Management Training:" series which has been designed to help senior managers get more value from their websites and get them really driving sales.

How to double the value of your website without spending more?

The intensive one day training provided by Digital Training Academy glues together the smartest techniques for cost effectively winning customers through web marketing.

The web has become the most powerful of marketing channels, yet most firms still fail to get it right, missing dozens of opportunities to win more customers who are out there and waiting to buy. That’s why we were asked to create this programme of business strategy coaching for senior marketers. Danny Meadows-Klue cuts through the jargon, to show you new ways the web can fit into your business and boost the number of customers you get overnight. Whether you sell directly through the web, use the site as a product information tool, or service customers after sale, there are many techniques we’ll show you. You’ll come away with ideas to use straight away, and enjoy some of the freshest thinking and smartest models in digital marketing.

Who should attend?

Chief executives, management board members, marketing and sales managers, marketing and internet teams.

What will you learn?

We explore a range of the latest techniques for getting your own websites to work hard for customer acquisition. This includes harnessing the power of search engines to do the work for you, weaving the web back into the rest of your business, and thinking more smartly about how your online investments can help your customers buy from you more effectively. It’s an intensive, jargon free, learning programme, packed with practical tips you can implement straight away. Whether you are just starting out, or already have a major online presence, this will help boost the number of customers the web delivers for you.

Contact BPCC to register or Digital’s team for more information. Places are strictly limited to give each of BPCC’s members specific attention.

Management Training | Warsaw

Intensywne jednodniowe warsztaty prowadzone przez brytyjskiego pioniera reklamy internetowej Danny Meadows-Klue, zalożyciela Digital Training Academy.

Brytyjsko-Polska Izba Handlowa przy współpracy ze specjalistami z Digital Training Academy organizuje serię warsztatów poświęconych wykorzystaniu internetu jako wydajnego kanału marketingu i promowania wizeruku firm. Cylk szkoleń zostanie zainaugurowany śniadaniem 17 marca w którym będzie uczestniczył Danny Meadows-Klue, założyciel Digital Training Academy oraz Martin Oxley.

Pierwsze szkolenie jest zaadresowne do osób decydujących o strategiach internetowych i budżetach. Uczestnicy dowiedzą sie czego mogą oczekiwać od obecności ich firm w internecie i jakie są inteligentne techniki zdobywania klientów poprzez internet, często możliwe do zastosowania bez dodatkowych wydatków. Zdobyta wiedza pozwoli uczestnikom szkolenia świadomie, rozsądnie i wydajnie decydować o pieniądzach wydawanch na ich strony internetowe.

Warsztaty będą prowadzone w języku angielskim. Więcej informacji mogą Państwo znaleść na naszych stronach angielskojezycznych.

Warsaw, Poland

The Digital Training Academy is working with The British Polish Chamber of Commerce to help senior managers get more value from their websites and get them really driving sales.

A series of workshops, starts with a keynote breakfast that will give you things you can do straight away. It’s followed by a full day seminar on 18 March 2008.

How to avoid wasting money on your website
A keynote breakfast packed with practical ideas about how to get more value and customers from the websites you have

Find out about cost-effective ways to improve the value you get from your website, and how to make it work much harder for you.

The keynote by Danny Meadows-Klue will be followed by a group discussion to let members share their experiences of successful online marketing.

Contact BPCC to register or Digital’s team for more information. Places are strictly limited to give each of BPCC’s members specific attention.

Warszawa, Polska

Brytyjsko-Polska Izba Handlowa przy wspólpracy ze specjalistami z londyńskiej firmy doradczo-szkoleniowej Digital Training Academy organizuje serię warsztatów poświęconych wykorzystaniu internetu jako wydajnego kanału marketingu i promowania wizerunku firm. Cylk szkoleń zostanie zainaugurowany śniadaniem w którym bedzie uczestniczył Danny Meadows-Klue, założyciel Digital Training Academy oraz Martin Oxley.
Sniadanie rozpocznie sie krótkim wykładem gościa honorowego Danny Meadows-Klue z Digital Training Academy poświeconemu prkatycznym poradom na temat stron internetowych jako medium przez które firmy komunikują sie z kientami: co się sprawdziło, co działa, jak nie zrazić klientów i nie stracić zainwestowanych pieniędzy.

Pierwszy z warsztatów odbędzie się 18 marca w Warszawie.

Prezentacja i dyskusja będą prowadzone w języku angielskim. Więcej informacji mogą Pnastwo znaleść na naszych stronach angielskojęzycznych.

IDM Agency Heads' Dinner | London

Where have we come from and where are we heading? 2008 is shaping up as the year of video, targeting and the battles of the portal giants. 2007 was the social media frenzy and the big wave of consolidation. In 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways.

Materials: Materials are restricted to participants.

Continue reading "Digital marketing futures | 13/03/08" »

Digital Media Sales Academy (Acceleration Course) | London

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting
on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Click here to request more information or to book a place

Digital Marketing Academy (Acceleration Course) | London

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Click here to request more information or to book a place

Digital Marketing Trends & Futures Academy (Executive Edition) | London

Why do some firms get digital channels so right that their brands accelerate to become household names almost overnight? How can the complex noise of the digital landscape be decoded into principles that you can apply

Marketing is changing on a scale we’ve never seen before, and within a timeframe most can barely assimilate. The changes are so vast, many businesses feel like rabbits caught in the headlamps. The sudden arrival of the Digital Networked Society in our homes and offices in the mid 90s created new frameworks for social relationships and a new landscape for trade. For the brands that get it right, new markets are unlocked, with new ways to reach out to strangers, turn strangers into friends and friends into customers. Market shares are on the move, and the balance of customer communications is suddenly being rebuilt. All this in a globalised economic structure that means the opportunities and threats have never been greater.

Materials: Materials are restricted to participants. | Bookings: To apply for a place email our events team.

Digital Marketing Trends & Futures Academy | London

Where have we come from and where are we heading? 2008 is shaping up as the year of video, targeting and the battles of the portal giants. 2007 was the social media frenzy and the big wave of consolidation. In 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways.

Materials: Materials are restricted to participants. | Bookings: To apply for a place email our events team.

Continue reading "Digital Marketing Futures | 06/03/08" »

FIPP Conference | Berlin

Internet publishing coach Danny Meadows-Klue will talk in Berlin at the 2nd digital media congress of FIPP about the importance of strategy and skilled team. The skills crisis is everywhere and that’s the underlying reason so many classic media brands are haemorrhaging audience and advertiser market share on the web. The challenges publishers face in converting from print to digital are the sum of the challenges in advertising, editorial and marketing, combined with the cultural challenges of fostering innovative and entrepreneurial ideas in organisations that may have had somewhat different frameworks.

Digital Commercial Publishing Strategy Academy | London

Digital Training Academy in association with Netimperative.

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

This Digital Training Academy is £695. VAT will be added to all purchases at 17.5%. Special offer: £200.00 off for the second Netimperative course booked for the same participant. It will be refunded after obtaining the fee for two courses. Invoices will be given to you on the day. These offers are subject to our standard terms.

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TS Annual Conference | Stockholm

The training programme will be an additional strand to the annual TS conference in one of the most advanced digital markets in the world. This Digital Training Academy will look at some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising.

Digital Media Planning Academy | Zagreb

This Digital Training Academy teaches you what you need to know in online media planning. It’s an acceleration course that looks at the general theory, and then focuses on specific media planning challenges you and your colleagues face. Customised for the Croatian internet industry, we look at the steps and processes behind online media planning and the challenges facing clients, agencies and media owners. We will give you a model you can apply, and show how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Guides and training materials accompany the course, along with additional tuition for planners requesting it. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants | Bookings: email Digital’s team

Zagreb, Croatia

After keynoting at Croatia’s first Digital Marketing Academy, in 2007, Danny Meadows-Klue rejoins colleagues in Zagreb for the country’s internet marketing congress. FuturAd is the one must-visit event for marketers in Croatia in 2008, and as broadband prices tumble, access is increasing at home as well as in the office. Themes this year include the rise of brand marketing online, as well as the growing role of search engines in attracting customers. Danny will be chairing the day and digital’s team will be providing additional research and insights to help marketers and agencies unlock more of the potential of online marketing.

Materials: Materials are restricted to participants | Bookings: email Digital’s team | Location: Sheraton Hotel Zagreb, Croatia - FuturAd 2008