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Digital marketing strategy and training for magazines, newspapers, book publishers and media companies

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Digital has disrupted the media industry since the start, and we’ve been there throughout to help media companies navigate, reinvent themselves, and win in a digital world

When markets are changing, we find the growth opportunities. When the business model of publishing is threatened, we help create alternatives. When audiences are low, we create strategies that transform growth. When publishing teams need new capabilities, we give them the knowledge and skills needed to thrive in a digital world.

Ways we can support your publishing business

  • Digital transformation strategy for publishers
  • Digital marketing strategy for book publishers, newspapers and media companies
  • Marketing strategy for publishers
  • Audience growth strategy for media sites
  • Digital product development strategies for magazines
  • Marketing training and digital marketing training for publishers, newspapers and media companies
  • Digital marketing plans for media companies
  • Audience growth strategy for media sites
  • Executive coaching for media company leaders

Marketing and digital transformation for publishers and media companies

We’ve helped more than 500 magazines, newspapers, book publishers, TV networks and online pureplays in more than 30 countries to turbocharge their brands and teams. We’ve created their digital product strategy, guided the transformation of their organisation, and trained their teams. Here are a few examples…

Brands as publishers


With 400 brands across 100 countries, Unilever is a massive publisher and saw the opportunity to strengthen its media properties. We brought content marketing thinking to the organisation by creating key content initiatives such as the “Digital Strategy for Foods” to help food brands like Knorr and Hellman’s strengthen their content publishing.
The global magazine company – owners of brands including Campaign, What Car, and Stuff - saw the opportunity to develop into a digital-first publisher and asked for our support. Working with the leadership team, we helped drive the group’s transformation from a print magazine company to digital-first company. In this strategic partnership, our services ranged from leadership development to publishing strategy, skills development for commercial & editorial, and product strategies for priority titles.

Strategy, transformation & training


The British Medical Association needed to transform the publishing approach of the BMJ - one of the world’s leading medical publishers. Together we developed a new vision, strategy, goals and workstreams to build new capabilities across the product portfolio, therapy areas, CRM, data and healthcare jobs business. This accelerated them to become a digital-first media company.

The BBC needed to transform its revenues with digital advertising from its international websites. We created, launched and embedded the commercial approaches for the world’s biggest media organisation, developing advertising and sponsorship propositions, building the sales policy, coaching the leadership team, training all commercial teams, creating marketing materials, and supporting ad ops and sales throughout implementation. This transformed the BBC’s approach to commercial publishing, and monetised international audiences for the first time.
The USA’s most iconic newspaper group needed to raise its digital advertising revenues. We helped them transform their international digital media under the International Herald Tribune and NYT brands. We created new approaches, changed their commercial offerings, coached the leadership team and trained their commercial teams in all markets. In the toughest of markets, this transformed the way NYT developed their digital audiences and advertising.
The pioneers of the free city newspaper model saw an opportunity to create digital products and build new digital revenue streams. They brought in our team to help transform them into a digital publisher that could attract and monetise audiences in 18 countries. As the global partner, we coached leadership team members, developed product ideas, and built new capabilities across editorial, product and commercial functions.
The Bookseller saw a need to help build the skills of all marketers in the global book publishing industry. We created public access training programmes for book publishers by broadening our access through a strategic partnership with The Bookseller. This included services for teams from Penguin, Random House, Hachette, HarperCollins and Pan Macmillan Key courses include the Digital Publishing Academy, Digital Marketing Academy for publishers, Social Media Academy.
Our founder played a key role in developing the first digital online newspaper in Europe before creating Digital Strategy Consulting. As publisher of Telegraph.co.uk, he helped create the models and approaches the media industry would adopt globally. This pioneering online newspaper and its portfolio of 50 sites defined the sector, becoming the first newspaper on television, mobile and portals. The group included Fantasy Football, ecommerce stores, job sites, portals, Spectator, and contract publishing for Campaign and the Motor Show.

Brands as publishers


With 400 brands across 100 countries, Unilever is a massive publisher and saw the opportunity to strengthen its media properties. We brought content marketing thinking to the organisation by creating key content initiatives such as the “Digital Strategy for Foods” to help food brands like Knorr and Hellman’s strengthen their content publishing.
The global magazine company – owners of brands including Campaign, What Car, and Stuff - saw the opportunity to develop into a digital-first publisher and asked for our support. Working with the leadership team, we helped drive the group’s transformation from a print magazine company to digital-first company. In this strategic partnership, our services ranged from leadership development to publishing strategy, skills development for commercial & editorial, and product strategies for priority titles.

Strategy, transformation & training


The British Medical Association needed to transform the publishing approach of the BMJ - one of the world’s leading medical publishers. Together we developed a new vision, strategy, goals and workstreams to build new capabilities across the product portfolio, therapy areas, CRM, data and healthcare jobs business. This accelerated them to become a digital-first media company.

The BBC needed to transform its revenues with digital advertising from its international websites. We created, launched and embedded the commercial approaches for the world’s biggest media organisation, developing advertising and sponsorship propositions, building the sales policy, coaching the leadership team, training all commercial teams, creating marketing materials, and supporting ad ops and sales throughout implementation. This transformed the BBC’s approach to commercial publishing, and monetised international audiences for the first time.
The USA’s most iconic newspaper group needed to raise its digital advertising revenues. We helped them transform their international digital media under the International Herald Tribune and NYT brands. We created new approaches, changed their commercial offerings, coached the leadership team and trained their commercial teams in all markets. In the toughest of markets, this transformed the way NYT developed their digital audiences and advertising.
The pioneers of the free city newspaper model saw an opportunity to create digital products and build new digital revenue streams. They brought in our team to help transform them into a digital publisher that could attract and monetise audiences in 18 countries. As the global partner, we coached leadership team members, developed product ideas, and built new capabilities across editorial, product and commercial functions.
The Bookseller saw a need to help build the skills of all marketers in the global book publishing industry. We created public access training programmes for book publishers by broadening our access through a strategic partnership with The Bookseller. This included services for teams from Penguin, Random House, Hachette, HarperCollins and Pan Macmillan Key courses include the Digital Publishing Academy, Digital Marketing Academy for publishers, Social Media Academy.
Our founder played a key role in developing the first digital online newspaper in Europe before creating Digital Strategy Consulting. As publisher of Telegraph.co.uk, he helped create the models and approaches the media industry would adopt globally. This pioneering online newspaper and its portfolio of 50 sites defined the sector, becoming the first newspaper on television, mobile and portals. The group included Fantasy Football, ecommerce stores, job sites, portals, Spectator, and contract publishing for Campaign and the Motor Show.

Media companies have faced some of the greatest disruption from digital channels – we’ll help you tackle this, create new marketing strategies to grow audiences and sales, guiding you how to create a digitally native organization

How we can help boost your audiences, sales and success in publishing

Our team guide you, co-create the transformation plan, from product to marketing to sales to organizational design. We coach your colleagues to strengthen their marketing and digital knowledge and skills to embed your new strategy.

Our formula

Develop the strategy

Boost digital and marketing knowledge

Embed your new approach

Global team

Headquartered in London, we have been driving transformation of the media industry since being founded in 2000. We run locally delivered programmes for organisations across Europe, United States, Asia, Latin America, Middle East & Africa.