Kantar launches reputation intelligence platform for brands
Measurement firm Kantar has launched Kantar Reputation in the UK, its new single global platform for managing, monitoring and analysing earned media activity.
Yeo Valley Organic launches ‘always on’ connected packaging
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
Facebook hits number one for mobile app advertising
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
Case studies: ecommerce best practice
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
B2B skills trends: 80% switching to remote sales and transactions
Up to 80% of decision makers increasingly prefer remote sales reps or digital self-serve transactions to in-person, according to new research.
UK jobs market trends: Increase in full and part time online job postings
A new monthly jobs indicator released today by Internet Association shows an increase in the number of full and part time job postings online after a slump during the height of the coronavirus pandemic.
Ecommerce ‘most desired skill by UK businesses in past 6 months’
Ecommerce and digital fashion skills have topped the list of small business requirements in the UK in the past 6 months, as well as wider interest in business expansion and survival on a global level.
Customer service trends: Goodwill ‘is running out for retail’ during COVID-19
The majority of people feel customer service should be back to pre-Covid levels; in contrast to the three quarters who were prepared to make allowances for brands during lockdown, according to new research.
Pay by hand: Amazon launches in-store palm scanner for payments
Amazon has launched a new payment system called Amazon One, that lets shopper pay by a wave of their hand rather than via cards or phone.
1 in 6 organisations ‘still lack sales and marketing alignment’
One in six organisations (16%) today lack any formal sales and marketing alignment, despite seeing it as their biggest priority, according to a study.
Audio trends: 21% of Spotify’s users engage with podcasts
The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. Data presented by Stockapps.com breaks down the rise of podcasting.
Technology ranks as the top industry for fast-growing companies
Technology ranks as the overall top industry accounting for the fastest-growing companies in the list, followed by support services, construction and retail, according to new research.
Freelancer job trends: The impact of Covid on earnings
The pandemic has accelerated digital transformation across industries, resulting in both winners and losers in the freelance economy, according to new research.
Three-quarters of marketers increased spend on influencer marketing in past year
Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.
Facebook, YouTube and Twitter strike social media ad deal over hate speech
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Parents saving $4,000 a year by using children for IT support
Many parents struggle with various aspects of technology and are turn to their children for help, saving money on IT costs, according to new research.
Direct Line Group rolls out LeakBot to UK home insurance customers
LeakBot has struck a strategic partnership with UK insurer Direct Line Group to offer leak detection technology to their high net worth home insurance customers over the next 12 months.
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
Facebook to launch Ray-Ban smart glasses in 2021
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.