Over two thirds (71%) of marketing decision-makers and 60% of IT decision makers agree that their department can be a bottleneck when it comes to delivering an optimal customer experience.
Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Google will allow Android users to opt-out of being tracked by advertisers, following a similar move by rival Apple.
San Francisco has been crowned top tech hotspot, thanks to its welcoming start-up environment, high Ease of Doing Business score, excellent tech salaries and great education scores, according to new research.
Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.
Organic grocery business Abel & Cole has launched a new consumer app to enhance its overall customer experience.
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
It’s a common fear- are smartphones listening and using our private conversations to sell advertising? New research shows many believe this is true.
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.
Less than half of UK salespeople have attended a virtual event in the past year, according to a new report from CRM provider HubSpot.
Wearable tech which measures and tracks head impact force in sport and recreational activities is set to aid research and support informed decisions on the risk of brain injury.
Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
85% of the C-suite and 71% of employees believe hybrid working will make their organisation more resilient and better equipped to survive economic issues, according to new research.
Microsoft is to buy the artificial intelligence and speech technology firm Nuance Communications for around $16bn (£12bn), as it builds up its cloud-computing operation for healthcare and business customers.
Misalignment between sales and marketing functions is having an adverse effect on both job and organisation performance within firms.
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.