AI case study: Nutella create unique product designs – at scale
Consumer brands use packaging to stand out, make their products more desirable, and their brand more talkable.
AI case study: IBM Watson takes over video editing
TV news is a content-hungry media channel. And in today’s world where content has to be promoted, there’s a need for promotional summaries of content that’s about to be shown and content that just has been shown.
AI case study: NVIDIA Canvas let’s you visualize without drawing skills
The visualization of creative ideas has been solely the domain of agency studios. So what if anyone could simply tell an AI photo editor what they wanted to create?
AI case study: Adobe Sensei transforms image editing
Bringing AI into image editing has proved a game-changer for what studio production tools can deliver.
AI case study: Unilever’s HR team improve recruitment
Complex processes such as recruiting talented staff can be turbo-charged by adding AI into the mix.
Poor digital access and lack of tech for UK teachers ‘holding back remote learning’
Nearly half (47%) of teachers lack tech facilities at home harm their ability to teach remotely, according to new research.
AI case study: Mulberry’s production reduces waste, thanks to AI
Mulberry is a leading-edge brand on the shelves and a leading-edge innovator behind them. Their approach to cutting animal hides used AI to reduce waste, speed up delivery, and strengthen their production process.
AI case study: AP use AI for writing simple copy at unprecedented speed
The Associated Press (AP) is one of the world’s biggest content suppliers to the media industry. AP journalists and editors have to comb through thousands of news reports daily and package the raw facts into short stories that are delivered instantly to the editorial systems journalists use in newsrooms.
Perks of the job: Marketing employees have the most money spent on them in perks per year
Employees in the marketing industry have the most money spent on them through perks per year, have an average of £1,179.56 per person spent on them by their employer on things like parties, events, and training, according to a new study.
Are current recruitment methods out of date? 85% of businesses ‘need to improve process’
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.
DMA launches career personality quiz to boost student awareness
With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.
AI case study: fraud detection gets stronger at Visa
To tackle fraud, Visa used an AI approach to get a 20-30% lift in performance – and in some cases even 100%. It applied advanced AI techniques versus more traditional techniques like gradient boosted trees. Collectively this prevented $25bn in fraud.
AI case study: Starbucks uses real-time recommendations to match people’s desires
This is an example of how retail and entertainment websites use neural networks to recommend additional products or content to customers.
What is AI and where does it fit?
Digital transformation unlocked a tidal wave of new data. It gave the promise of new insights, more relevant services, and more efficient communication. However, the reality of managing ‘big data’ has been quite different – until artificial intelligence (AI) arrived.
AI case study: making personal voice assistants more personal
Natural language processing (NLP) is a game-changer in how we interact with software. Nowhere is that more visible than in the personal voice assistants. And AI is the secret ingredient that’s making this possible.
Virgin Media and O2 tie-up ‘unlikely to trigger merger mania’
The joint venture between Virgin Media and O2 that was announced in June probably won’t trigger a wave of U.K. communications-sector M&A – this is due to the fact that there simply aren’t many easy or credible deal options left on the table., according new analysis from Bloomberg Intelligence.
When AI training fails…
Training an AI is key. This ‘Portrait AI’ art generator app created people’s portraits in the style of Baroque and Renaissance masters – based on a modern-day selfie. What could possibly go wrong?
From personalised drugs to human spare parts: Brinter gets €1.2m for 3D printing bioscience research
Finland -based bioprinting startup Brinter has announced the successful closure of a €1.2M seed funding round led by early-stage VC Innovestor.
Most retailers put achieving real-time visibility into supply chain data as top priority
More than three quarters (76 percent) of retailers say improving operational excellence with real-time visibility into supply chain data is their top priority for the next 12 months, but security and governance concerns are slowing down the pace of innovation, according to new research.
Remote working continues post lockdown: Telecoms trading volumes almost double pre-Covid levels
A gradual return to the office has had little to no impact on business investment in virtual collaboration technology according to new data from Tradeshift, which found telecoms spending is almost twice as high as it was prior to the pandemic.