Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners

Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.

Google delays third-party cookie ban until 2023

The long-promised decision of blocking third-party tracking cookies from Google Chrome moves back to 2023. Hear the collective sigh of relief from brands and agencies? That’s because much more time is needed for most businesses to adjust. Don’t have a plan yet? Look out for Google’s own upcoming Privacy Sandbox system, that will allow sites to show targeted ads (while reducing the amount of data users share).

Even more shopping and AR

Pinterest rolled-out its shopping list feature to more countries, turning pins and boards into shoppable media, in addition to giving real-world inspiration through the integrated Lens camera feature. Shoppable pins come from product catalogues uploaded by verified merchants. Users who save the pins get alerts for price drops and product reviews, bringing people back to the platform. Look out for expanded merchant tools too.

Twitter Spaces: the audio chat heats up

Spaces launched on the web edition. This Clubhouse-style audio chatroom gives new opportunities for brands: hold online events, sponsor content, get thought leadership exposure, – there are many routes for nurturing their network, creating leads, and sharing information. Don’t forget the vox pops and market research too. Find out how: