Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
The UK government’s contact-tracing app will not be ready before winter, a health minister has said, despite initially being promised to go live in mid-May.
Online retail has seen a 60% increase in revenue as a result of Covid-19, with toys and games ecommerce businesses seeing the greatest growth, with a rise in revenue to 341%, according to new data.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.