UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.