Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.