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Smart cities: London and five European partner cities hit €250m investment in IoT technology

Feb 8, 2021 | IoT, Online advertising

London, Lisbon, Milan, Bordeaux, Burgas and Warsaw have triggered investment of €250 million (£218..8 million) in smart technologies as part of the Sharing Cities programme, led by the Mayor of London.

Health and fitness apps: Lockdown sparks sharp rise in usage and spend

Feb 2, 2021 | IoT, Marketing transformation, Mobile, Transformation

Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.

Smart meter network passes 10 million milestone

Feb 2, 2021 | IoT, Marketing transformation

The 10 millionth smart meter in Britain has been installed, with the roll-out progressing despite Covid pandemic, reaching key milestone in digitising Britain’s energy system

44% of people in the UK ‘have changed their view and use of technology because of the pandemic’

Jan 12, 2021 | AI, IoT, Marketing transformation, Mobile

Brits are now using technology and how our opinion towards it has fundamentally changed. Smart technology is the popular choice and many people believe retailers, and their employers, should be using it.

Smart mirrors top list for most desired bathroom tech

Jan 11, 2021 | IoT, Marketing transformation, Search, Social

LED mirrors, bathroom TVs, whirlpool baths and japanese toilet are the most searched for bathroom tech, according to new research.

Boston Dynamics robots dance in the new year

Jan 4, 2021 | IoT, Marketing transformation

Boston Dynamics sent off 2020 with its most impressive robot video to date – showing off its entire range dancing to the classic song “Do You Love Me?” in a fun demonstration of just how quickly this technology is developing.

Odd news: the weirdest digital stories of 2020

Dec 14, 2020 | Ad tech, AI, AR, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, Mobile, Online advertising, Online video, Skills

From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.

UK tops Europe for number of smart home searches

Dec 3, 2020 | IoT, Search engine marketing

The UK tops the list in Europe for smart home searches, making an average of 229,860 queries a month, while ‘Smart TV’ the most popular appliance, according to new research.

Audio brand trends 2021: how the sound of brands will change next year

Dec 2, 2020 | Content marketing, IoT, Marketing transformation, Online advertising

The 2020s are shaping up to be the decade of audio and sonic branding alongside visual branding and UX, which is becoming a key element of brands strategy, tech innovation and marketing. global audio brand agency amp has identified four burgeoning trends that will go mainstream in 2021, changing the way we listen to and interact with brands.

Plymouth home to world’s first 5G ocean-based marine testbed

Dec 1, 2020 | IoT, Marketing transformation, Mobile, UK

Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.

A third of consumers have video called brands (or want to)

Nov 10, 2020 | Ad tech, IoT, Online advertising, Skills

Consumers are becoming more receptive to digital-first brand engagement, while also looking for compassion from brands during the pandemic, according to new research.

L’Oréal Paris launches virtual make-up line that works on live video

Nov 5, 2020 | AR, Clothing, Content marketing, E-commerce and E-retailing, IoT, Mobile, Online advertising, Online video, Transformation, Viral and buyrals, VR

L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.

The jobs AI will take over first [INFOGRAPHIC]

Oct 21, 2020 | Ad tech, AI, IoT, Marketing transformation, Online advertising, Skills

The robotic revolution is set to cause the biggest transformation in the world’s workforce since the industrial revolution. In fact, research suggests that over 30% of jobs in Britain are under threat from breakthroughs in artificial intelligence (AI) technology. A new report looks into which sectors are most at risk.

Yeo Valley Organic launches ‘always on’ connected packaging

Oct 15, 2020 | Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, UK

Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.

Pay by hand: Amazon launches in-store palm scanner for payments

Sep 30, 2020 | E-commerce and E-retailing, IoT, Marketing transformation

Amazon has launched a new payment system called Amazon One, that lets shopper pay by a wave of their hand rather than via cards or phone.

Direct Line Group rolls out LeakBot to UK home insurance customers

Sep 22, 2020 | IoT, Marketing transformation, Mobile

LeakBot has struck a strategic partnership with UK insurer Direct Line Group to offer leak detection technology to their high net worth home insurance customers over the next 12 months.

Facebook to launch Ray-Ban smart glasses in 2021

Sep 18, 2020 | AR, Facebook marketing, IoT

Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.

UK charities to benefit from donations via smart speaker

Sep 17, 2020 | IoT, Marketing transformation, UK

Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices.

Voice search trends: In-car is the next frontier for voice tech

Sep 16, 2020 | IoT, Search engine marketing

Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.

Tesco to trial drone delivery service

Sep 11, 2020 | E-commerce and E-retailing, IoT

Tesco is to start trialling home deliveries by drone, dispatching smaller grocery items to customers within 30 minutes of ordering.

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