75% of senior marketers say creativity is being restricted by their leadership teams
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
71% of large corporates to prioritise digital transformation in 2021
Large businesses are preparing to lead the charge when it comes to digital innovation in 2021, with 66% saying that Covid-19 prompted them to overhaul their approach, according to new research.
Fiverr buys creative talent platform Working Not Working
Freelance job platform Fiverr has bought Working Not Working, a platform for high-end creative talent that’s used by the likes of Google, Netflix, Spotify, Droga5, and Wieden+Kennedy.
Young people missing out on flourishing tech job opportunities
Misconceptions and a lack of awareness are causing young people from diverse backgrounds to miss out on tech career opportunities, which are among the most Covid-proof.
LinkedIn reveals the top 5 fastest growing C-suite roles in the UK
Chief Revenue Officer, Chief Growth Officer and Chief People Officer roles have risen in demand over the past year as companies navigated the global pandemic and managed the impact on business performance.
Business leaders look to marketers to support return to growth in 2021
Nearly three-quarters of UK C-level executives say customers now expect greater innovation from them and more than two-fifths (44%) are increasing marketing spend to help them adapt, according to new research.
Business leaders look to marketers to support return to growth in 2021
Nearly three-quarters (74%) of UK C-level executives believe customers now expect greater innovation from them than before the pandemic, and nearly two-thirds (65%) are focused on creating new revenue streams.
Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.
Most business leaders revamping digital transformation plans after pandemic
The majority of international businesses are drawing up entirely new digital strategies, with two thirds (64%) of them scrapping current transformation plans due to ongoing coronavirus concerns.
Top 15 fastest growing job categories: Digital sector dominates new hires
Digital Marketing, Social Media, Digital Content freelancing and Creative freelancing are among the fastest growing jobs in 2021, according to new data.
Digital acceleration in the UK: Covid sparks collaboration challenges for businesses
Across the UK, over half of organisations (56%) have seen a boost in digital engagements from customers and prospects. 21% report a major rise in traffic to websites, while 35% have experienced minor increases, according to new research.
Homeworking environments vulnerable to poor connectivity
Thousands of working hours are being lost every day through troubleshooting poor internet connections and 4G coverage according to new research.
Tribepad Ventures launches new entrepreneurship platform for work tech start-ups
Recruitment software provider Tribepad has announced plans to place Sheffield at the centre of work-tech innovation, with the launch of Tribepad Ventures and a new £1m fund.
Courier roles expected to continue to soar in 2021 as online ordering soars
We’re living in the most turbulent time of recent years as Coronavirus continues to change the world – but how has the job market been affected? A new report shows that couriers and sales roles are among those that have seen a boom over the past year.
Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Explorer Ben Saunders – North Pole
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Democracy activist Tom Brake – UK
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Foods leader Debora van der Zee–Denekamp – Benelux
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Investor & entrepreneur Dinesh Dhamija – Romania / UK
Entrepreneur, digital leader, politician and investor on opportunities in a time of turmoil, managing your own time, and thinking differently about communities and the planet.