UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
Programmatic revenue grew by 23% in 2019, topping €23bn, with 77% of display and more than 50% of video now traded via programmatic methods, according to new research.
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Online audio advertising platform, AdTonos has announced a partnership with QuantumCast, to bring programmatic audio opportunities to brands and publishers in Germany.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Demand for Big Data Analytics will surge to 4.5 times its size, garnering a revenue of $68.09bn by 2025 from $14.85bn in 2019, up at a staggering compound annual growth rate of 28.9%, according to new research.
Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.
Affectv is relaunching its advertising technology company as Hybrid Theory with an open letter to the advertising industry urging it to make the ‘complex simple’
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and automated data-driven, multi-channel execution.
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.