Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Programmatic and data giants Crimtan and Adara have struck a partnership to combine Adara’s global identities, with Crimtan’s intelligent lifecycle marketing capabilities.
Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
The role of programmatic media has leapt. European programmatic adspend topped €23bn, with 77% of display and more than 50% of video now traded that way. Better use of data’ was the top driver from advertisers.
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Online audio advertising platform, AdTonos has announced a partnership with QuantumCast, to bring programmatic audio opportunities to brands and publishers in Germany.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Demand for “big data” analytics will surge by 4.5 times, as the sector booms to $68bn by 2025 (up from $15bn last year). Data security is a prime concern with the proliferation of Internet of Things devices. New skills are needed to turn data into action and optimise marketing efforts.
Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.