Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Sky partners with TVSquared to boost TV ad measurement for brands
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
The Trade Desk launches programmatic video commercial partnership with Channel 4
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Index Exchange and JW Player partner to boost video ads
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
GumGum and IRIS.TV launch video ‘Image Recognition’ tool for targeted ads
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.
Affectv revamps ad tech company as Hybrid Theory with simplicity ‘pledge’ to marketers
Affectv is relaunching its advertising technology company as Hybrid Theory with an open letter to the advertising industry urging it to make the ‘complex simple’
Rubicon Project and Telaria rebrand as ‘Magnite’ for sell-side ad platform
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
Xaxis links creativity to programmatic ads with new tool
Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and automated data-driven, multi-channel execution.
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Global media trends: Ad price deflation hits all channels (except digital)
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Verizon Media expands Native Marketplace into programmatic
Verizon Media has launched its expanded DSP, bringing programmatic, premium and now its full Native Marketplace inventory, formats, targeting and measurement together in a single platform.
UK adspend to plummet 16.7% in 2020 as pandemic crisis hits marketing industry
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Newspapers could lose £50m in online ads as brands dodge coronavirus articles
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
Programmatic marketing trends: Media buyers want more direct paths to inventory
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
Cookie-less countdown: Advertisers fear loss of third-party cookies, while creatives see brighter future
As Google prepares to end third party cookies by 2022, research into senior marketers’ opinions of the move revealed some starkly contrasting results, with creatives far more positive than senior advertisers about the change.
Case study: Nescafe optimises on-pack competition to boost engagement
How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.