Jan 21, 2021 | Ad tech, Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Dec 15, 2020 | Ad tech, AI, China, Clothing, Content marketing, CPG, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Twitter marketing, UK, USA, WhatsApp
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Nov 3, 2020 | Paid search, Regulation, Search Engine Optimization, USA
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
Oct 30, 2020 | Ad tech, Content marketing, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
Oct 22, 2020 | Ad tech, Content marketing, Mobile, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK, UK digital marketing
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Oct 15, 2020 | Ad tech, Content marketing, Email marketing, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Social, Social media, UK
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Aug 17, 2020 | Search engine marketing, Search Engine Optimization
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Aug 3, 2020 | Ad tech, Online advertising, Paid search, Search Engine Optimization
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Jul 1, 2020 | Ad tech, Content marketing, E-commerce and E-retailing, Online advertising, Search Engine Optimization
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Jun 15, 2020 | Search Engine Optimization, Uncategorized
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
May 29, 2020 | CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Paid search, Search Engine Optimization
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
May 21, 2020 | Ad tech, Content marketing, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Viral and buyrals
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
May 5, 2020 | E-commerce and E-retailing, Search Engine Optimization
UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue and sales, with a strong focus on conversion rate and mobile.
May 4, 2020 | Ad tech, Content marketing, Mobile, Mobile, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Apr 29, 2020 | Ad tech, Content marketing, Mobile, Online advertising, Online video, Paid search, Search Engine Optimization
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Apr 28, 2020 | Ad tech, Content marketing, Email marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, Video
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Apr 27, 2020 | Ad tech, Content marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Paid search, Search Engine Optimization, Social, Social media, Twitter marketing
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Apr 23, 2020 | Search Engine Optimization, UK
The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.
Apr 22, 2020 | Ad tech, Ads, Clothing, Content, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing through gaming, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media, Transformation, UK, UK digital marketing, Viral and buyrals
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Apr 15, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising, Paid search, Search Engine Optimization
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.