Google sees ad spend decline 2% as Covid-19 bites
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Google glitch: search giant apologises for missing Churchill photo amid statue controversy
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Ironmongery Direct hires Epiphany for SEO drive
UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue and sales, with a strong focus on conversion rate and mobile.
Global media trends: Ad price deflation hits all channels (except digital)
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Most visible news sources for COVID-19 searches: Guardian ahead of BBC and Wikipedia
The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
What do locked down Brits want from brands? Helpful info and community support
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
UK pet wellness brand appoints 360OM for paid search drive
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.
Marketers say search optimisation was the #1 use for a CMS in 2019
Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.
Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.