Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue and sales, with a strong focus on conversion rate and mobile.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.
Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.