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Customer journey analysis helps you select the right communications channels and create a strong marketing ecosystem and digital marketing ecosystem for your brand.

Find out why it’s useful to think about digital tools and channels holistically.
See how understanding your marketing ecosystem saves you time and budget, and increases overall effectiveness.

What’s in this training?

Latest thinking on customer journey & marketing ecosystems

Case studies &
practical examples

Best practice tips &
judgement tools

Customer journey & marketing ecosystem best practice training

Popular marketing training topics currently include…

  • How do you apply customer journey thinking and create a conversion funnel?
  • What are the different models of a customer journey or conversion funnel?
  • What is a brand’s marketing ecosystem?
  • What is a brand’s digital marketing ecosystem?
  • How do you decide the digital marketing ecosystem for your brand?
  • How to improve the effectiveness of a consumer journey
  • How to automate marketing through audience behaviour data

Your Digital Training Academy programme can be adapted to the marketing techniques used in your own sector, and the relevant principles – whether you’re in B2B marketing, B2C marketing, government or B2B2C.

Your customers’ journeys shape the type of marketing ecosystem your brand and organisation need. We’ll show you how to build that ecosystem, how to refine it, and give you practical tips to ensure you get the maximum value from the content and campaigns you push through it.