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Develop test and learn plans to drive marketing transformation and uncover the best approaches for your brand and customers. We make it easy, with complete coaching and project management.

Strengthen your marketing by creating strong “test and learn” plans to drive your marketing innovation.

What’s in this training?

Latest thinking on test and learn plans

Case studies &
practical examples

Best practice tips &
judgement tools

Common areas in test and learn plans

We focus on the full range of opportunities, helping your team prioitise the specific tests before you brief your agencies. Typical tests include:

  • Testing the big creative concepts
  • Consumer journey tests
  • Live asset optimisation
  • Geolocation tests
  • Evaluating new channels or formats
  • Full funnel optimisation

Treat every campaign as a test. Focus marketing innovation on where you’ll get the best ROI

Making test and learn, easy

We’ll guide your team in how to identify the opportunities for testing, prioritise based on your objectives, and execute at minimal cost. Our plan will ensure you get better ROI for your campaign today, and learn how to innovate your campaign for tomorrow.

Every business is different. Your test and learn plans will be based on the marketing techniques used in your own sector, the types of campaigns and content created for your customers, and the relevant marketing principles. We’ll create cost-effective test and learn plans whether you’re in B2B marketing, B2C marketing, government or B2B2C marketing.