A best-in-class execution of drinks marketing innovation, exciting consumers, building trade marketing engagement, and driving sales. And with exactly the right influencer for their audience.
Valentine’s seasonal marketing campaign: Thortful talks the language of love in cross platform campaign (UK)
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.
Valentine’s seasonal marketing campaign: Hotels.com puts exes in the dumpster with Anti-Valentine’s Day booking tool (USA)
The brand found a way to hack the marketing model of the hospitality industry, creating news and getting talked about in the run-up to Valentine’s Day. And guaranteeing front-of-mind awareness on a small PR budget.
Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.
A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire.
Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to video and content creators. Simsim is only two years old and has 450m monthly active users. The deal is rumoured to be worth over $70m. Consolidation makes media planning and ecom easier.
Chinese ecommerce giant AliExpress has launched of ONE FLAG, a global initiative which invites sports fans to submit photos to cheer for athletes during the Olympic Games Tokyo 2020.
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Nearly all (94%) of UK brands selling online have lost EU customers in the six months since the Brexit transition period ended on 31 December 2020, with a third (66%) admitting they’ve lost a significant number, according to a new survey.
People in the UK are more than twice as likely to be financially worse off since the pandemic than better off, with many looking to more carefully budget in the future, according to new research.
Amazon is to overtake Tesco as the UK’s largest retailer within the next four years, with UK sales expected to reach £77.1 billion by 2025, according to a new report.
San Francisco has been crowned top tech hotspot, thanks to its welcoming start-up environment, high Ease of Doing Business score, excellent tech salaries and great education scores, according to new research.
One month on from non-essential retail reopening, early data shows online sales have declined by 6% against the previous month. Sales typically decline by just 3% at this time of year, indicating that customers are diversifying their spending.
The NHS now ranks higher than Google, Netflix and Apple in UK brands following the pandemic, while Amazon retains the top spot, according to a new survey.
Global online clothing retailer boohoo has launched newly acquired brands Dorothy Perkins, Wallis and Burton on its multi-brand ecommerce platform in less than three months in partnership with digital agency, Astound Commerce.