Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Indian tech startups are enjoying a period of sustained success. The Pandemic, a tape-cutting Government budget, and record-levels of investment has spurred the subcontinent’s tech-heavy sectors to dizzying growth.
Asos has more than tripled first-half profits to a record £106m as the online retailer continues to benefit from the pandemic.
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.
Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
British shoppers spent £1.4bn on groceries online during the month of January, a growth of 121% in the last four weeks ending 30th January. A large proportion of this expenditure was from new online shoppers who spent an equivalent of £770m, reveals new data released today by NielsenIQ.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Boohoo has bought Dorothy Perkins, Wallis and Burton in a £25.2m deal set to transform the fashion brands into online-only platforms, resulting in 2,450 job losses.
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.