Real customer photos driving two thirds of online purchases
Two thirds of global consumers prefer to see brands using real customer photos on social media over big money professional shots.
Debenhams to go online-only after Boohoo’s £55m rescue package brand
Fashion retailer Boohoo has bought collapsed rival Debenhams for £55m to relaunching it as an online only store.
Post truth climate ‘shaping consumer behaviours’
Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks, and this all stems from their demand for the truth, according to new research.
Omnichannel marketing: inRiver buys Detail Online for “Digital-First PIM” solution
InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.
Courier roles expected to continue to soar in 2021 as online ordering soars
We’re living in the most turbulent time of recent years as Coronavirus continues to change the world – but how has the job market been affected? A new report shows that couriers and sales roles are among those that have seen a boom over the past year.
UK and Ireland SMEs ‘bullish about 2021 business landscape’ despite challenges
As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Customer Lifetime Value tops ecommerce priorities for 2021
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
5 predictions for retail in 2021
Fujitsu’s CTO for Retail and Hospitality – David Nicholls – shares his top predictions for retail and hospitality in 2021
Industry leader Keith Weed – UK Global CMO
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
Foods leader Debora van der Zee–Denekamp – Benelux
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Investor & entrepreneur Dinesh Dhamija – Romania / UK
Entrepreneur, digital leader, politician and investor on opportunities in a time of turmoil, managing your own time, and thinking differently about communities and the planet.
Regional leader Jeff Cheng – Singapore
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
The Hairy Bikers launch global ecommerce website with ESG and Visualsoft
The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.
Revolution Beauty picks Astound Commerce for online experience boost
Beauty brand Revolution Beauty has partnered with leading digital agency, Astound Commerce, to launch a new ecommerce solution to support its rapidly scaling business and direct-to-consumer (DTC) offering.
Amazon extends lead as consumers’ favourite brand in 2020
Amazon has retained loyal fanbase in 2020, although an increasing number of consumers report not feeling loyal enough to name any brand as their favourite, according to new research.
Chinese entrepreneur Jack Ma ‘not been seen for two months’
Jack Ma, the Chinese tech billionaire behind ecommerce giant Alibaba, has reportedly not been seen in public for more than two months after criticising the Chinese government.
Shopping trends for 2021: Vegan and low-alcohol goods set to dominate shopper baskets led by new and disruptive brands
Vegan products are set to dominate UK shopper baskets in 2021, but supermarkets are expected to prioritise new and disruptive brands in this category, according to new research.
Which features make customers trust websites enough to make a purchase?
Familiar payment methods are the most trustworthy feature of a website, with 77% of customers agreeing, while spelling errors and pop-up adverts are the most untrustworthy, according to new research.
Online retail trends: Pandemic pushes shoppers to prioritise price promotions
With UK consumer confidence at its lowest level since May, British shoppers say discounts are the most important factor influencing where to shop and expect retailers to offer more discounts in recognition of the current uncertain financial conditions.