Ecommerce trends: conversion rates rise 11% (but website revenue falls 7%)
While online conversions increased 11% since the beginning of June, website revenues dipped by 7% since the start of the month, according to new data.
Nearly two-thirds of shopping during lockdown is online- report
Fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry, according to new research.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
B2B purchases surge as Covid-19 slows direct sales
Almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic, according to new research.
Gift Cards overtake physical gifts as UK’s lockdown gift of choice
Gift cards have emerged as the most popular form of gifting during COVID-19, according to the latest research.
Native ad case study: Plated optimises its content marketing to reduce customer acquisition costs
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
Attribution case study: Loveholidays uses machine learning to optimise customer purchase journey
Online travel agency Loveholidays.com used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.
FMCG marketers predict long-term impacts of Covid-19 on budgets
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
More than half of UK businesses have little understanding of how to trade online
As UK businesses continue to operate remotely, relying heavily on digital strategies, new research reveals that many UK businesses struggle to fully understand and manage their digital operations.
Top 20 Coronavirus ads in the world: Google Japan’s ‘Thank You’ tops list
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Brits shop local as convenience store sales outpace grocery market
Sales at UK convenience stores grew by almost a fifth (17%)1 in the last four weeks ending 13th June 2020, as UK consumers in lockdown prioritise shopping at their most local and convenient store, reveals new figures released today from Nielsen.
Heatwaves inspire Brits to upgrade their homes and gardens (even during lockdown)
Rising temperatures is prompting shoppers to spend demonstrating the need for brands to expect the unexpected, as some shoppers defy expectations and stay indoors.
Most Brits ready to return to high street retail (but buying overtakes browsing)
Ecommerce has boomed during the coronavirus pandemic, but the majority of UK consumers are ready to return to bricks-and-mortar stores, according to new research.
Burger King partners TikTok for ‘Whopper Dance Challenge’
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
COVID-19 drives ‘businesses online and away from the high-street’
Digital channels for consumers and businesses have been maturing for more than two decades, but the coronavirus has pushed digital from a supporting function to a primary touchpoint for many, new data finds.
Most Brits say lockdown has changed how they will shop in future
As the UK starts the ease shopping restrictions after the ovid-19 lockdown, the majority of Brits have admitted they plan to change how they shop in the future, with more staying with online shopping despite finally having the option to go to physical stores.
Covid-19 and ecommerce: report highlights 7 steps for change
The global disruption caused by Covid-19 has provided the ecommerce industry with a “once in a lifetime” opportunity, but digital-first businesses must be agile and embrace change in order to continue capitalising on this retail evolution, according to a new report.
England’s ‘non-essential’ shops open doors after 2 and a half months
Non-essential shops in England have been permitted to reopen their doors today, for the first time since March amid the Coronovirus pandemic, but many small retailers fear for their survival amid a boom in online sales and new social distancing rules.
31% of shoppers have changed their primary supermarket in lockdown
Covid has significantly altered consumer grocery shopping habits in the UK, with almost a third (31%) of UK consumers changing their primary store since lockdown, according to a new survey.
Automotive, fashion and jewellery enjoy a boost in online revenue as consumers prepare for their return to the office
As lockdown lifts gradually across the UK, new data reveals that automotive, fashion and jewellery retailers saw online revenues recover over the course of May.