Dec 15, 2020 | Ad tech, AI, China, Clothing, Content marketing, CPG, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Twitter marketing, UK, USA, WhatsApp
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Nov 19, 2020 | E-commerce and E-retailing, USA
As Black Friday looms ever closer with less than two weeks to go, more than half (52%) of US shoppers believe physical stores should close this Black Friday, citing concerns over the coronavirus pandemic.
Nov 5, 2020 | Clothing, Content marketing, Online advertising, Social, Twitter marketing, USA, Viral and buyrals
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Nov 3, 2020 | Paid search, Regulation, Search Engine Optimization, USA
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
Sep 21, 2020 | Mobile, Regulation, Social, USA
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
Sep 17, 2020 | Colombia, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, UK, USA, Viral and buyrals
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Sep 15, 2020 | Content marketing, Social, Social media, USA
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
Sep 4, 2020 | Facebook marketing, Instagram, Regulation, Social, Social media, USA
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Aug 28, 2020 | AR, Content marketing, Mobile, Social, USA
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Aug 21, 2020 | Social, USA
US President Donald Trump has said tech giant Oracle would be “a great company” to take over TikTok’s US operations.
Aug 18, 2020 | USA
With less than 80 days to go until US Election Day, NBC News has launched Plan Your Vote, an interactive tool, which encourages Americans to plan out when and how they will vote this year.
Aug 10, 2020 | Ad tech, Content marketing, Mobile, Online advertising, USA
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Aug 3, 2020 | China, Online advertising, Social, USA
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Jul 30, 2020 | Ad tech, Content marketing, Facebook marketing, Instagram, Online advertising, Online video, Paid search, Regulation, USA
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Jul 24, 2020 | Content marketing, Online advertising, Online video, Regulation, UK, USA
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
Jul 20, 2020 | Content marketing, E-commerce and E-retailing, Instagram, Marketing transformation, Mobile, Social, USA, Viral and buyrals
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
Jul 15, 2020 | E-commerce and E-retailing, USA
Consumers continued to move more of their shopping online, with June generating a record $73.2bn in total spend, up 76.2% on last year, according to new research.
Jun 29, 2020 | FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Motoring, Social, USA
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Jun 24, 2020 | China, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Germany, Healthcare, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Jun 17, 2020 | China, UK, USA
TikTok usage has more than doubled its number of users since the COVID-19 outbreak, with one-third of 15-25-year-olds in western markets are using the social media newcomer.
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