Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Amazon has opened its first UK-based till-free store in Ealing in west London – but already has plans to expand with dozens more in the country.
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.
Misconceptions and a lack of awareness are causing young people from diverse backgrounds to miss out on tech career opportunities, which are among the most Covid-proof.
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Brits are still using search engines more than social media to discover brands, according to new research.
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
Social commerce on the rise: Shopify expands Shop Pay in-stream payments process to Facebook and Instagram
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
Nearly three-quarters of UK C-level executives say customers now expect greater innovation from them and more than two-fifths (44%) are increasing marketing spend to help them adapt, according to new research.
Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.
The 10 millionth smart meter in Britain has been installed, with the roll-out progressing despite Covid pandemic, reaching key milestone in digitising Britain’s energy system
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
After a year of tectonic shifts in how business works, we brought together leaders from around the world to share what they and their organisations learned in the Covid lockdowns, what they’re taking forward, and what others may want to consider.