Seasonal marketing campaign tips

Feb 22, 2022 | FMCG digital marketing

Valentine's Day gives marketers a moment to get creative and find ways to authentically engage. Here are a few campaigns and approaches that got us feeling and sharing the love – and give ideas for brands large and small for the next seasonal campaigns.

Secrets of success

Valentine’s Day is a moment brands can get creative in new ways. All these examples found relevant and engaging ways into a seasonal conversation. Their work is authentic, and it travels further because people recognize this.

What’s in this special report?

  • Seasonal marketing campaigns. How to build your team’s skills… More…
  • Seasonal campaigns. Need inspiration? Check these out… More…
  • Valentine’s: Teleflora embraces the power of female compliments (USA). More…
  • Valentine’s: Cadbury offers escape for singles (India). More…
  • Valentine’s: Puerto de Indias amplifies love with influencers (Spain). More…
  • Valentine’s: Hotels.com puts exes in the dumpster with Anti-Valentine’s Day booking tool (USA). More…
  • Valentine’s: Deliveroo & KFC earns media with ‘Bucket ring’ (Singapore). More…
  • Valentine’s: Thortful talks the language of love in cross platform campaign (UK). More…
  • Valentine’s: Hotel Chocolat product innovation drives ecommerce (UK). More…
  • Seasonal campaigns. Need inspiration? Check these out… More…

What we loved about these seasonal marketing examples

Each works well to deliver on its own objectives. For the traditional consumer campaigns, you get the feeling loved-up feeling, and the emotion is conveyed in their films and assets. There are some that deliberately broke the trend and hacked the Valentine’s model to get noticed. And there are ecommerce examples of marketing excellence at every step on the path to purchase. In every case, there’s a key digital element that drives the engagement, reach, or sales. And they’re all simple examples of great ideas, executed well.

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