Feb 16, 2021 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Motoring, Online advertising, Online video, USA, Viral and buyrals
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Feb 8, 2021 | Clothing, Content marketing, E-commerce and E-retailing, Marketing transformation, UK
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
Jan 21, 2021 | Ad tech, Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Dec 15, 2020 | Ad tech, AI, China, Clothing, Content marketing, CPG, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Twitter marketing, UK, USA, WhatsApp
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Dec 11, 2020 | Clothing, Social media
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to come.
Dec 1, 2020 | Clothing, Content marketing, Online advertising, Social, UK
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Nov 13, 2020 | Clothing, Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Nov 12, 2020 | Clothing, Content marketing, E-commerce and E-retailing, Online advertising, Online video
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
Nov 5, 2020 | AR, Clothing, Content marketing, E-commerce and E-retailing, IoT, Mobile, Online advertising, Online video, Transformation, Viral and buyrals, VR
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Nov 5, 2020 | Clothing, Content marketing, Online advertising, Social, Twitter marketing, USA, Viral and buyrals
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Sep 18, 2020 | Ad tech, Clothing, Content marketing, CPG, Online advertising, Programmatic, UK
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Sep 17, 2020 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Mobile, Online advertising, UK, Unilever - Research, tips and news for marketers
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Jun 8, 2020 | Clothing, Content marketing, FMCG digital marketing, Online advertising, Online video, UK, USA, Viral and buyrals
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
Jun 1, 2020 | Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, UK, UK digital marketing
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
May 14, 2020 | Clothing, Content marketing, Marketing Case Studies, Mobile, Mobile, UK, Viral and buyrals, WhatsApp
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
May 11, 2020 | Clothing, CPG, Instagram, Social media, Unilever - Research, tips and news for marketers
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
Apr 23, 2020 | Clothing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare
Online retail has seen a 60% increase in revenue as a result of Covid-19, with toys and games ecommerce businesses seeing the greatest growth, with a rise in revenue to 341%, according to new data.
Apr 22, 2020 | Ad tech, Ads, Clothing, Content, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing through gaming, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media, Transformation, UK, UK digital marketing, Viral and buyrals
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Apr 17, 2020 | Clothing, Content marketing, FMCG digital marketing, Marketing transformation, Online advertising, Online video, Social media, Viral and buyrals
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Apr 17, 2020 | Clothing, E-commerce and E-retailing, UK
As the Government’s new ‘home isolation rules’ came into force throughout March, the fashion industry was sent into a whirlwind of unprecedented uncertainty, according to new data.