How to create seasonal marketing campaigns online
Whether your budgets are large or small, whether you’ve got a big global agency or it’s all down to just you, seasonal campaigns give you a chance to get into the conversation.
Google Cloud revamps with ‘WorkSpace for Everyone’ tools for work and schools
Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.
Remote working: 1 in 10 Brits ‘not wearing any trousers on Zoom calls’
Over two-fifths (42%) of US and UK remote worker respondents say they’ve experienced Zoom fatigue since the pandemic began and 30% have worn pyjamas on work virtual meetings in the past 12 months, according to new research.
UK tech skills gap set to narrow as half of UK workers consider a career change to IT
The UK tech skills gap is set to narrow, as leading UK tech job board, with over half (55%) of non-tech workers contemplating a career change have considered or begun the process of moving into a tech or IT based role, since the pandemic, according to new data.
Schools at digital crossroads as children return to classrooms across the UK
Only 19 percent of UK students were able to switch to remote learning without friction, according to new research.
Working from home: Office workers missing team conversations
British office workers have been feeling isolated while working remotely and miss chatting to their colleagues, according to new research.
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Remote work productivity boost? Only 38% of firms see drop in output after lockdown measures
Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Flexa: UK job platform for flexible working goes live
Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.
Coronavirus: Employer-employee disconnect on home working response
Only 14% of UK office workers been mandated to work from home full-time by their employers during the coronavirus outbreak, despite over half (52%) having expressed a preference for doing so, according to new research.
Technology at work ‘impacting wellness and is the root cause of conflict’
80% of employees hoped that tech-enabled remote working capabilities would give them better work-life balance. However the reality is far different, with almost half (42%) claiming that new smart working practices are negatively impacting their work-life balance, according to new research.
UK decision makers ‘wasting time on valueless tasks’
On average, business and IT decision makers from UK organisations waste 27% of their time at work on tasks that do not add critical value, according to new research.
Revealed: Top 10 countries with the most female tech CEOs
A report last year found that less than 5% of women hold CEO positions at companies around the world. The number of women in leadership roles is still vastly behind men who hold these job titles, but how does the tech industry perform for women in CEO roles?
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
The jobs most at risk from automation
Waiters, stock assistants and executive sales are the jobs most at risk from automation, while Dentists, doctors, teachers are safest, according to new research.
Education technology trends for 2020: Using data to shape learning techniques
2019 has seen considerable change across the education sector, from changing Ofsted frameworks to growing teacher shortages and an increasing pace of technological change.
The worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
What features make people trust a website before buying?
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.