TikTok UK user numbers ‘will surpass 13 million this year’
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.
How are brands responding to a pandemic Christmas? Top 5 ads reviewed
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Europe’s top FMCG product innovations in 2020: Twinings, McCain and Mars top list
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Working from home saves London commuters 24 days per year in travel time
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.
Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Over half of consumers now subscribe to video streaming platforms
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
UK adspend to plummet 16.7% in 2020 as pandemic crisis hits marketing industry
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Amazon to rescue Deliveroo? Food delivery firm risks collapse without investment
Amazon’s investment in Deliveroo has been given a provisional green light by the UK’s competition watchdog, amid fears the app delivery firm could collapse.
Guardian Labs partners TENA for multi-platform ‘taboo breaking’ campaign
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
UK tech industry ‘will hold strong in the coming months’
The UK’s tech industry – the fastest growing sector in the UK – will maintain resilience despite the Covid-19 outbreak, according to new analysis.
Twitter fail: Snickers sparks outrage for Welsh language joke
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
Tech job ads plunge by 52% in UK
The number of tech jobs advertised in the UK fell 52% from mid-2019 to the end of the year, according to new data.
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
Brain drain? Quarter of Britain’s creative industry prepared to leave the UK (and their job) due to Brexit
A quarter (25%) of marketing, media and design professionals are planning to seek employment outside the UK as a result of Britain’s decision to leave the European Union, according to new research.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Event report: Connecting the organisation to deliver connected experiences
This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.
