We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Amazon’s investment in Deliveroo has been given a provisional green light by the UK’s competition watchdog, amid fears the app delivery firm could collapse.
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
The UK’s tech industry – the fastest growing sector in the UK – will maintain resilience despite the Covid-19 outbreak, according to new analysis.
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
The number of tech jobs advertised in the UK fell 52% from mid-2019 to the end of the year, according to new data.
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
Brain drain? Quarter of Britain’s creative industry prepared to leave the UK (and their job) due to Brexit
A quarter (25%) of marketing, media and design professionals are planning to seek employment outside the UK as a result of Britain’s decision to leave the European Union, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.