TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Snapchat has announced it will stop “promoting” the account of US president Donald Trump on the image messaging platform, as tensions between White House and social media platforms escalates.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.
Pinterest saw its shares fall as much as 19% on Tuesday after the company reported disappointing user growth its first quarter results.
Facebook has launched the largest ever open-domain chatbot, called Blender, which it claims is able to demonstrate empathy, knowledge and personality and is better than ones created by rival Google.
Twitter saw a first-quarter usership surge, but a growth in ad revenue did little to boot its bottom line.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Leading experts at the language learning app Babbel have curated a list of the trending hashtags from around the world, shedding light on how online lingo is being used to raise awareness and reflect our new normal.