Despite having a bleak outlook in 2020, TikTok ended the year on a high note and has embarked on an upward trajectory in 2021.
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to come.
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Trump’s social media posts about coronavirus have been flagged by both Facebook and Twitter for spreading ‘potentially harmful information’.
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
Video sharing app TikTok is forecast to capture more than 10% of social network users for the first time this year and surpass 10 million users by next year, according to a new report.
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.