Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Tesco has announced the trial launch of its Finest range premium restaurant meal boxes with packaging designed by branding agency Coley Porter Bell.
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
British shoppers spent £1.4bn on groceries online during the month of January, a growth of 121% in the last four weeks ending 30th January. A large proportion of this expenditure was from new online shoppers who spent an equivalent of £770m, reveals new data released today by NielsenIQ.
Caffè Nero is launching at home products on Amazon, as the premium coffee house looks to diversify its sales channels.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Entrepreneur, digital leader, politician and investor on opportunities in a time of turmoil, managing your own time, and thinking differently about communities and the planet.
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Digital Strategy Consulting’s founder on the tectonic & techtonic shifts of digital disruption, thriving in the new workspace, and maintaining real momentum in a virtual world.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…