The US has the most top publishers of any country followed closely by China with Tencent, Activision and Zynga among the most popular, according to new research.
Total global app spending from both the Apple App Store and Google Play reached a combined $111B in 2020, a 30% increase from 2019’s global app spending, according to new research.
Education apps have enjoyed the most growth in downloads over the past four years, followed by business apps and shopping/ food delivery apps, according to new research.
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Vodafone is giving small business free broadband for 2021. This offer is part of a 36-month plan to all small businesses across the UK.
Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.
Shoppers’ use of mobile phones for orders exploded during the last peak shopping period – which includes Black Friday-centred Peak Week, through to Boxing Day – further reducing desktop and tablets’ share, according to new data.
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Drive-to-Store Platform S4M has formed global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.
In a major U-turn, the UK government has ordered all Huawei technology to be stripped out of the UK’s 5G network by 2027.
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.