Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Drive-to-Store Platform S4M has formed global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.
In a major U-turn, the UK government has ordered all Huawei technology to be stripped out of the UK’s 5G network by 2027.
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
While the current health crisis and economic uncertainty will have short-term impacts on 5G adoption, the future for 5G remains bright, according new research.
Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
Analytics firm AppsFlyer has developed a campaign-level in-app advertising measurement solution that will enable Facebook app developers to optimise their user acquisition strategy.
Local community based online forum Nextdoor and Barclays have formed a new partnership to connect people with local businesses.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.