Jul 13, 2021 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing transformation, Mobile, Online advertising, Online video, Russia, Search Engine Optimization, South Africa, UK, USA
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Jun 16, 2020 | China, Russia, Social, Twitter marketing
Social media companies are pulling more of the tens of thousands of the foreign propaganda accounts notorious in interfering in elections around the world.
May 18, 2020 | Content marketing, FMCG digital marketing, Instagram, Marketing transformation, Online advertising, Russia, Social, Viral and buyrals
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Jan 7, 2020 | IoT, Russia, Transformation
Russian tech giant Yandex is providing demonstration rides in its self-driving cars with no one behind the steering wheel on the public streets of Las Vegas during CES 2020.
Dec 14, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Dec 13, 2018 | Mobile, Russia
A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.
Sep 14, 2018 | China, E-commerce and E-retailing, Russia
Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia.
Aug 31, 2018 | Russia
Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis.
Aug 28, 2018 | Mobile, Russia
Russian search giant Yandex is in talks with Russian retail stores about the sale of its rumoured smartphone, according to the newspaper Vedomosti.
Mar 28, 2018 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Russia, Social media, WhatsApp
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Dec 4, 2017 | China, Online advertising, Russia
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
Aug 30, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Russia
Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USAInternet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Oct 14, 2016 | Russia, Search engine marketingRussian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market. The company launched a new partnership program to work with smartphone handset makers. The scheme will see Yandex offer its Android...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USAMobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsAppThere is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USANew connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Sep 17, 2015 | Mobile, Regulation, RussiaRussia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones. The firm could face penalties of up to 15% of its 2014 revenue in Russia. The case was originally...
Jul 3, 2015 | Online advertising, RussiaOnline advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment. All European markets reported positive growth and it was not only the developing markets which are...
Jun 11, 2015 | Regulation, RussiaKaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before. Kaspersky Lab said it believed the attack from the DuQu bug was...