Global ad spend trends: 12.6% increase as countries recover from pandemic

Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.

Europe’s top FMCG product innovations in 2020: Twinings, McCain and Mars top list

Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.

Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

How the Coronavirus has (and has not) affected marketing spending

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.