Europe’s top FMCG product innovations in 2020: Twinings, McCain and Mars top list

Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.

Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

How the Coronavirus has (and has not) affected marketing spending

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.