Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
European consumer satisfaction ratings for online shopping journeys during the Covid-19 lockdown were among the highest globally with shoppers reporting the lowest rate of out-of-stocks and shipping delays during the crisis when compared to other countries, according to new research.
Video platform Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player.
Europe’s largest wholesale distributor of professional hair and beauty products, Pro-Duo, has partnered with digital commerce agency, Astound Commerce UK (ACUK), to upgrade its French and German ecommerce sites.
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Disney has gone live in the UK and western Europe as streaming and TV viewing surges with coronavirus keeping millions of people at home.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.
Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.
Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.
Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.
Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.