Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels - smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...

Top mobile websites in South Africa

This chart shows the top 10 mobile websites in South Africa (not including international sites). The mobile version of News24.com and its sister sites channel24.com and sport24.com all feature in the top ten. News sites in general are clearly popular mobile site...

Top websites in South Africa

This chart shows the unique visitors and page views for the top 15 websites in South Africa (not including international sites). News24.com is a popular South African based news website, attracting the highest amount of unique visitors and over 40 million page views....

Top websites in South Africa in 2013

News24 is South Africa’s most popular website, followed by Howzit and iol, according to data from Effective Measure. Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic...