Consumer electronics, sporting and consumer goods saw an uptick in digital ad spend towards the end of 2020, while hospitality, entertainment, travel, leisure & tourism reduced spending as the long-term effects of the Covid-19 pandemic are felt across many industries.
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour during the pandemic.
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
60% of customers worldwide are unsure if they would make the same purchase decision if given the opportunity to do it again and expect a seamless experience across all devices and channels, according to new research.
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.