Will ultra-fast quantum computing provide value to most companies in the short term?

With tech giants including Google, IBM, Microsoft and Intel racing to create the next generation of supercomputers, investment in quantum computing technologies are booming. New research looks into how machines capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, can provide value (or not) in the short term.

Native ad case study: Plated optimises its content marketing to reduce customer acquisition costs

In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.

Attribution case study: Loveholidays uses machine learning to optimise customer purchase journey

Online travel agency Loveholidays.com used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.