Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Financial marketing trends: Bank’s digital experience ‘lacks empathy’ as customer cash concerns grow
Financial brands that champion customer’s wellbeing in the digital experience through empathy and emotional intelligence will fare best in the new Covid-19 pandemic era, as new research uncovers how young people are worried about looking at their finances.
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped 72%.
Educational technology start-up Soffos has secured a lead investor for its pre-seed fundraising round.
Trade body IAB Europe has partnered with IAB Tech Lab to launch the IAB Privacy Lab, a new service to help development of privacy, data protection, legal compliance, and self-regulation standards for national markets.
Advertising services and software company Mediaocean has expanded its European operations with the acquisition of Symsys, a Dutch media management software provider.
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
More than half of office workers will continue to work from home for the rest of the summer despite the government’s efforts to get them to return, according to new research.
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.