2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
The National Trust has hired Atos as its preferred partner to digitally reconfigure its membership and fundraising activities.
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Consumer frustrations with online retail is resulting in a significant loss in sales and repeat business for British retailers.
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
BIMA, the UK’s digital & tech trade body, has announced the launch of BIMA Digital Day 2020, an initiative that brings digital careers to life for 11-16-year olds.
Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019,according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Go Instore launches free consultation service to support retailers during second lockdown and beyond
Retail technology company Go Instore is launching a free consultation service to help support retailers and advise on how they can make up for their lack of physical footfall with digital footfall while forced store closures are in place.
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience inspired by nature.
Around a quarter of brands now claim to be using media technology effectively, an increase of 10% in the last two-and-a-half years, according to new research by media consultancy ID Comms.
Shutterstock has acquired Amper Music, an AI-driven music platform, letting users create and customise original music by using more than one million individual audio samples recorded by musicians on thousands of unique instruments.
LiveArea is partnering with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce and, through site redesign, deliver more consumer-focused online user experiences.
Experience optimization platform Dynamic Yeild has advanced its privacy compliance with an out-of-the-box solution for processing opt-in and -out requests without tracking.
GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.