Twitter unveils paid Super Follows: popular profiles can charge for tweets
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Customer care Twitter trends: Best practices across 11 industries
Top brands reply to eight times more Tweets than typical brands on Twitter and receive ten times more mentions because customers know they will address their questions, according to new research.
Biden to restart @POTUS Twitter account (with zero followers)
Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.
21 social media data points for 2021: Pinterest is the secret social star
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Twitter beats forecasts but user growth slows
Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Facebook and Twitter clamp down on ‘potentially harmful’ Trump posts
Trump’s social media posts about coronavirus have been flagged by both Facebook and Twitter for spreading ‘potentially harmful information’.
“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.
Major Twitter hack sees Obama, Bezos and Kardashian targeted by Bitcoin scam
The Twitter accounts of major companies and individuals have been compromised in one of the most widespread hacks the platform has ever seen, resulting in a bitcoin scam that is earning its creators huge amounts of money.
Twitter planning new subscription platform?
Twitter has begun hiring people to work on new subscription platform, as the social media giant looks to move away from ad revenue, according to a mysterious new job listing.
Twitter lets Apple users send ‘Voice Tweets’
Twitter has announced this week that it will be adding a new feature for a selected number of users of the micro-blogging platform.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
Instagram forecast to overtake Twitter for news consumption
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
Twitter takes down propaganda accounts in China, Turkey and Russia
Social media companies are pulling more of the tens of thousands of the foreign propaganda accounts notorious in interfering in elections around the world.