Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Explorer Ben Saunders – North Pole
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Democracy activist Tom Brake – UK
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Foods leader Debora van der Zee–Denekamp – Benelux
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Regional marketer Sudeep Chatterjee – Myanmar
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Three to sponsor ‘Gogglebox’ in major new partnership
Mobile network Three is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process.
Pinterest launches new ad tools for car enthusiasts
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Jordan Henderson joins Budweiser’s #TeamZero to support ‘Dry January’
Liverpool FC captain and England vice-captain Jordan Henderson has today announced a move to a new team this January – #TeamZero, an initiative from Budweiser to encourage consumers to make smart drinking choices.
Brands fixated on influencers’ vanity metrics “are at risk of consumer alienation”
Brands that are blindly loading increased spend into the influencer channel are at risk of causing more consumer alienation than loyalty according to former Made in Chelsea influencer Stevie Johnson.
Match launches new year campaign ‘Start Something Real’
Online dating platform Match has launched a new campaign, which aims to showcase a couple’s first moments, demonstrating that commitment is there right from the very start.
OneFootball buys Dugout to create sports media giant
Football media platform OneFootball has acquired Dugout, the global digital media company, to form the world’s largest owned and operated digital football media business.
P&G pledges to carry out 2,021 ‘acts of good’ next year in new campaign
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Future Launches first-party ‘cookie-less’ audience data platform
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.
21 social media data points for 2021: Pinterest is the secret social star
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Top global Christmas ads: Coca-Cola most emotionally engaging
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
YouTube trends: What the UK watched in 2020
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
State of Digital Happiness: Only 15% of consumers are happy shopping online
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
LinkedIn tests ads for Stories format
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.