Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020 after the three finalists faced-off live to pitch for the crown for the first time in Awards history.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.
Twilio has teamed up with the Norwegian Refugee Council (NRC) to enable the digital transformation of its services across the globe and to accelerate the delivery of humanitarian aid through the COVID-19 pandemic and beyond.
Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Less than half (42%) of marketers are confident in their understanding of the term “headless CMS”, according to new research.
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Mobile network Three is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process.
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Liverpool FC captain and England vice-captain Jordan Henderson has today announced a move to a new team this January – #TeamZero, an initiative from Budweiser to encourage consumers to make smart drinking choices.
Brands that are blindly loading increased spend into the influencer channel are at risk of causing more consumer alienation than loyalty according to former Made in Chelsea influencer Stevie Johnson.