Tesco aims to shift mobile network peceptions with new campaign
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Three UK and Samaritans connect 1 million people to emotional support
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
Increased focus on ‘Social Good’ amongst brands after the pandemic
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
MassiveMusic and SoundOut launch data-driven ‘sonic branding tool’
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
YouTube trials product detection in videos with buying options
YouTube is testing a feature that will automatically detect products used in videos, a move that will open up new opportunities to advertisers.
Global online advertising forecast to grow threefold to $1,089bn by 2027
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
Most Reach staff ‘to permanently work from home’
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.
HM Government became UK’s biggest advertiser in 2020
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Warner Music expands licensing deal with Tencent to crack China market
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
TikTok expands brand safety partnership with OpenSlate
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
Most consumers prefer to buy from brands committed to ‘socially conscious’ causes
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Taboola launches new brand awareness solution ‘High Impact’
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.
Creative talent around the world re-evaluate work norms in light of COVID-19
Covid-19 has accelerated an industry shift towards freelancing and independent work and highlighted some key challenges for creative production, according to new research into the creative production industry.
Cadbury launches ‘Worldwide Hide’ easter egg hunt campaign
Cadbury and VCCP have launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.
Publisher Reach partners with BlueVenn to boost to customer value strategy
Reach has signed a three-year agreement with data specialist BlueVenn, which will see the publisher adopt BlueVenn’s award-winning Customer Data Platform and CRM software.
NFL and Amazon ‘discussing exclusive Thursday night football contract’ – report
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
Shutterstock launches “All The Best Artists” campaign to highlight diversity of talent
Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.
75% of senior marketers say creativity is being restricted by their leadership teams
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.