Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
YouTube is testing a feature that will automatically detect products used in videos, a move that will open up new opportunities to advertisers.
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.
Covid-19 has accelerated an industry shift towards freelancing and independent work and highlighted some key challenges for creative production, according to new research into the creative production industry.
Cadbury and VCCP have launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.
Reach has signed a three-year agreement with data specialist BlueVenn, which will see the publisher adopt BlueVenn’s award-winning Customer Data Platform and CRM software.
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.