Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.
As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.
After a year of tectonic shifts in how business works, we brought together leaders from around the world to share what they and their organisations learned in the Covid lockdowns, what they’re taking forward, and what others may want to consider.
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Entrepreneur, digital leader, politician and investor on opportunities in a time of turmoil, managing your own time, and thinking differently about communities and the planet.
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Digital Strategy Consulting’s founder on the tectonic & techtonic shifts of digital disruption, thriving in the new workspace, and maintaining real momentum in a virtual world.
Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
Kin + Carta Connect has developed a new website for RLAM, the Asset Management arm of the UK’s largest mutual insurer Royal London.