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UK now a ‘Nation of One-Stop Online Shoppers’

UK now a ‘Nation of One-Stop Online Shoppers’

UK shoppers are now four times more likely to buy from online marketplaces than direct from retailers, demonstrating the appeal of quick, convenient, one-stop shopping experiences to customers online as well as offline, according to new research.

Pinterest reaches 400 million monthly active users

Pinterest reaches 400 million monthly active users

Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.

Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife

Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife

Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped 72%.

IAB Europe ramps up privacy compliance tools

IAB Europe ramps up privacy compliance tools

Trade body IAB Europe has partnered with IAB Tech Lab to launch the IAB Privacy Lab, a new service to help development of privacy, data protection, legal compliance, and self-regulation standards for national markets.

Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.