Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Norwich City, BADU Sports and Bidstack launch football youth initiative
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
7digital powers social music video app from Triller
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
White paper: How grocery brands can plan for ‘business as unusual’
Brand activation agency ZEAL Creative has issued a new white paper to support grocery brands to plan activation for the next 6-12 months in a rapidly changing and uncertain environment.
Brits invest in high quality desk equipment as they gear up for permanent remote working
Brits are making their home offices a more permanent fixture by purchasing their own office equipment, according to new research.
Google revamps Lookout: App reads grocery labels for blind people
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Most UK shoppers ‘walk away from brands over poor COVID-19 response’
Almost all (94%) UK shoppers will walk from brands if they don’t agree with their response to COVID-19.
Contactless concierge: Luxury aparthotel introduces post-lockdown digital strategy
Manchester-based luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.
Apple becoming a services company? Services segment growing most as iPhone revenue declines
Apple’s services segment grew by 161.63% between the third quarter of 2015 and the third quarter of this year. The figure makes it the most growing segment for the tech giant.
“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
UK now a ‘Nation of One-Stop Online Shoppers’
UK shoppers are now four times more likely to buy from online marketplaces than direct from retailers, demonstrating the appeal of quick, convenient, one-stop shopping experiences to customers online as well as offline, according to new research.
Christmas retail trends: Rise in ‘passion purchases’ as Brits prioritise family time
Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year, according to new research.
Black Friday: 91% of UK shoppers ‘will avoid stores amid Coronavirus fears’
Following fears of Coronavirus, the overwhelming majority of UK shoppers (91%) are planning to avoid physical stores this Black Friday, according to new data.
Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Spark TV: New channel streams 24-hour influencer content
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty enables kid-safe advertising on games with SuperAwesome
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
DMA- Signs of recovery for data and marketing industry (but job concerns increase)
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
US mobile and digital ad spend sees modest growth despite pandemic
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Financial marketing trends: Bank’s digital experience ‘lacks empathy’ as customer cash concerns grow
Financial brands that champion customer’s wellbeing in the digital experience through empathy and emotional intelligence will fare best in the new Covid-19 pandemic era, as new research uncovers how young people are worried about looking at their finances.
Pinterest reaches 400 million monthly active users
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Venatus expands in-game advertising offering with Frameplay
Gaming-based advertising technology platform Venatus has struck a global partnership with Frameplay.gg.
Twitter and Facebook deletes Trump’s ‘harmful’ post on Covid-19 and children
Both Twitter and Facebook have blocked a video shared by accounts linked to US President Donald Trump for violating their policies on coronavirus misinformation.