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Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife

Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife

Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped 72%.

IAB Europe ramps up privacy compliance tools

IAB Europe ramps up privacy compliance tools

Trade body IAB Europe has partnered with IAB Tech Lab to launch the IAB Privacy Lab, a new service to help development of privacy, data protection, legal compliance, and self-regulation standards for national markets.

Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.

At-Home experiences ‘will remain the new normal Post-Covid’

At-Home experiences ‘will remain the new normal Post-Covid’

Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.