Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes.
There is a sharp generational divide in UK’s online viewing habits, with older generations citing Netflix s their favourite brand, while the younger Generation Z prefers YouTube, according to new research.
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
Over four-fifths (82%) of Brits will be the same or more engaged in Black Friday this year and 55% will make Christmas the biggest celebration yet, representing a significant opportunity for brands and advertisers.
The number of B2B buyers looking to make a purchase in any given period is significantly smaller than most marketers believe, and companies must adapt their advertising strategy to build brand-relevant memories, according to new research.
Although 54% of workers enjoy listening to songs, a third of office workers have ended up in an argument thanks to the music played in the office.
Meat-free food brand Taste & Glory have launched a £1m campaign, “Notoriously Glorious”, showcasing its new name and taste credentials.
Chinese ecommerce giant AliExpress has launched of ONE FLAG, a global initiative which invites sports fans to submit photos to cheer for athletes during the Olympic Games Tokyo 2020.
Advertising platform Mediaocean is to acquire independent ad management platform Flashtalking for an undisclosed sum.
Facebook is ramping up investment in its more creative users, in a bid to entice more engaging content on the platform to rival the likes of TikTok and YouTube.
Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.
The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
Small and medium-sized enterprises (SMEs) have become a desired target for many hackers during the COVID-19 pandemic, according to a new study.
Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
Tech company Adnami has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates.
Partnership automation platform Impact has teamed up with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally.
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group.
Nearly all (92%) of UK businesses have experienced a cyberattack in the last 12 months, with over two-thirds (72%) successfully breached at least once, according to new research.
Global and Barclaycard have unveiled a new multi-platform AR campaign starring Anne-Marie to promote a series of exclusive live music events this summer, Capital Up Close with Barclaycard.
Over a quarter of spend in the UK is via Amazon – but 70% of shoppers want them to pay more taxes, according to new research.
A comparison of different metrics shows that 2020 was not a fluke for video game streaming platform Twitch, with almost three billion more hours watched than last year.
Nearly all (91%) of users of voice assistants search the internet with their voice, while 41% of users are making purchases with their voice assistants, according to new research.