UK consumer sentiment trends: Digital shift is here to stay
Early signs show an upturn in UK spend and an increase in optimism around economic recovery, according to new research.
Samba TV partners PubMatic for programmatic TV ads
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
London Marathon revamps brand with new website
London Marathon Events (LME) has launched a fresh look for the London Marathon and its newly developed website.
Wunderman Thompson launches cookieless marketing tool Resolve
Wunderman Thompson has launched Resolve, a privacy-first personalisation technology that uses AI to help brands better recognise and reach customers.
Gaming trends: the rise of OAGs (Old Aged Gamers)
There is a booming generation of gamers is aged 55-64 which has experienced the biggest growth in gaming, rising by almost a third (32%) since 2018, according to new research.
Less than half of UK salespeople have attended a virtual event in the past year
Less than half of UK salespeople have attended a virtual event in the past year, according to a new report from CRM provider HubSpot.
Translation, dropshipping, video ads and Shopify: Data shows Covid’s impact on UK small business needs
The global pandemic has changed the needs of small businesses, with many more leveraging freelance support following the pandemic, according to new research.
Shutterstock partners Condé Nast for iconic archive collection
Shutterstock has struck an exclusive editorial partnership with Condé Nast to represent The Condé Nast Collection – one of the most important and historically significant archives in the world.
Wearable tech set to tackle head injuries in sport
Wearable tech which measures and tracks head impact force in sport and recreational activities is set to aid research and support informed decisions on the risk of brain injury.
Brixton Finishing School alumni unveil #BrixtonRising campaign on 40th anniversary of Brixton Uprising
Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
Scan and go: Flying Tiger Copenhagen and MUJI deploy App Clips with MishiPay’s mobile ‘self-checkout’ tool
Retailers Flying Tiger Copenhagen and MUJI today announced they are launching App Clips alongside MishiPay’s mobile self-checkout solution.
No Going Back? Demand for hybrid working intensifies as organisations look to chart a post-COVID path
85% of the C-suite and 71% of employees believe hybrid working will make their organisation more resilient and better equipped to survive economic issues, according to new research.
Epilepsy Society asks people to channel their inner Captain Tom to raise vital funds
UK charity, the Epilepsy Society, is asking everyone to channel their inner Captain Tom and help raise money to support people with epilepsy.
Cross-channel inconsistency remains consumers biggest promotional pain point
Inconsistent cross-channel promotions are the biggest irritation for today’s omni-channel shoppers, with 44% of consumers saying retailers don’t join the dots when offering promotions and discounts in-store and online.
England cheers reopening of pubs, hairdressers and the high street
Consumers turned to social media to celebrate the reopening of pubs, hairdressers and high street shops as lockdown restrictions were lifted across England.
Microsoft to buy speech AI firm Nuance for $16bn
Microsoft is to buy the artificial intelligence and speech technology firm Nuance Communications for around $16bn (£12bn), as it builds up its cloud-computing operation for healthcare and business customers.
ASOS profits jump 275% as lockdown drives fashion sales online
Asos has more than tripled first-half profits to a record £106m as the online retailer continues to benefit from the pandemic.
Brits saved over £245 billion in lockdown – and now they’re ready to spend it
Brits have amassed over £245 billion in savings, with 25% of that expected to be spent immediately or soon after lockdown ends, according to new research.
Nearly half (45%) of all online content goes unseen (but visibility is improving)
Almost half (45%) of all online content goes unseen, but this number fell from 69% in 2020, according to new research.
Seven in ten shoppers say sharing data with retailers ‘isn’t worth the spammy marketing’
The vast majority (91%) of shoppers are open to sharing data with brands and retailers so long as they won’t be served any intrusive ads, according to new research.
Businesses losing out on revenue due to poor sales and marketing alignment
Misalignment between sales and marketing functions is having an adverse effect on both job and organisation performance within firms.
Amazon Alexa launches ‘Call RNIB Helpline’
Amazon is launching the “Alexa, call RNIB Helpline” Alexa feature, which is one of the latest Alexa functions following on from a collaboration with the Royal National Institute of Blind People (RNIB).
Lack of product info online turns away customers
4 of 5 consumers would abandon a planned purchase, and almost 6 out of 10 would return a product if they encountered flawed product information, according to new research.
Top apps in the world: lockdown creates surge in downloads
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
Tesco aims to shift mobile network peceptions with new campaign
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Brits holiday budgets remain intact
Over two-thirds (69%) of The Times, The Sunday Times & The Sun readers’ holiday budgets have not been impacted by the pandemic, according to new research.
Email trends: Brand recall more important to email opens than the subject line
Brand recall is more important for email open rates than the subject line’s content – with 68% of consumers saying this is key to whether they open an email, compared to 59%, according to new research.
LinkedIn offers new features for marketers and creators
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.