Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Consumer brands use packaging to stand out, make their products more desirable, and their brand more talkable.
TV news is a content-hungry media channel. And in today’s world where content has to be promoted, there’s a need for promotional summaries of content that’s about to be shown and content that just has been shown.
The visualization of creative ideas has been solely the domain of agency studios. So what if anyone could simply tell an AI photo editor what they wanted to create?
Bringing AI into image editing has proved a game-changer for what studio production tools can deliver.
Complex processes such as recruiting talented staff can be turbo-charged by adding AI into the mix.
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
Nearly half (47%) of teachers lack tech facilities at home harm their ability to teach remotely, according to new research.
Mulberry is a leading-edge brand on the shelves and a leading-edge innovator behind them. Their approach to cutting animal hides used AI to reduce waste, speed up delivery, and strengthen their production process.
The Associated Press (AP) is one of the world’s biggest content suppliers to the media industry. AP journalists and editors have to comb through thousands of news reports daily and package the raw facts into short stories that are delivered instantly to the editorial systems journalists use in newsrooms.
Employees in the marketing industry have the most money spent on them through perks per year, have an average of £1,179.56 per person spent on them by their employer on things like parties, events, and training, according to a new study.
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
The Premier League has launched the second season of its ‘Boot Out Piracy’ campaign in Hong Kong to raise awareness of the dangers of viewing pirate content, as well as the compromised viewing experience offered by illegal streams.
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.
To tackle fraud, Visa used an AI approach to get a 20-30% lift in performance – and in some cases even 100%. It applied advanced AI techniques versus more traditional techniques like gradient boosted trees. Collectively this prevented $25bn in fraud.
Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.
Wavemaker and Nationwide Building Society have launched a new smart speaker campaign on Amazon Alexa and Google Assistant, giving local advice to house hunters.
Consumer insights firm Toluna has added a range of new methodologies available within the company’s Toluna Start platform.
This is an example of how retail and entertainment websites use neural networks to recommend additional products or content to customers.
Digital transformation unlocked a tidal wave of new data. It gave the promise of new insights, more relevant services, and more efficient communication. However, the reality of managing ‘big data’ has been quite different – until artificial intelligence (AI) arrived.
71% of people would prefer personal control over email tracking rather than Apple’s blanket ban on tracking pixels, with 54% saying that they had little or no concern about tracking pixels, according to new research.
Crédit Agricole, a French financial group, was the most imitated brand in phishing attacks in H1 2021, followed by Facebook, and Microsoft.
Fiverr and Wix are teaming up to provide a program where experts from Wix will train people with disabilities to build accessible websites.