Lack of product info online turns away customers
4 of 5 consumers would abandon a planned purchase, and almost 6 out of 10 would return a product if they encountered flawed product information, according to new research.
Top apps in the world: lockdown creates surge in downloads
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
Tesco aims to shift mobile network peceptions with new campaign
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Brits holiday budgets remain intact
Over two-thirds (69%) of The Times, The Sunday Times & The Sun readers’ holiday budgets have not been impacted by the pandemic, according to new research.
Email trends: Brand recall more important to email opens than the subject line
Brand recall is more important for email open rates than the subject line’s content – with 68% of consumers saying this is key to whether they open an email, compared to 59%, according to new research.
LinkedIn offers new features for marketers and creators
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.
Three UK and Samaritans connect 1 million people to emotional support
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
Tesco trials restaurant-quality collection boxes designed by branding partner Coley Porter Bell
Tesco has announced the trial launch of its Finest range premium restaurant meal boxes with packaging designed by branding agency Coley Porter Bell.
Deliveroo shares struggle after stock market flop
Meal delivery company Deliveroo’s stock market debut was one of the worst opening-day performances by a large company IPO on record, leaving investors hoping for a rebound or facing heavy losses.
Google puts limits on future of remote work
Google is changing its work-from-home policy as it looks to get more people back into its US offices.
Coronavirus survey: Businesses report tentative signs of recovery
Businesses are reporting tentative signs of recovery and hope for the future, despite another challenging year ahead, according to new research.
Employee buy-in ‘crucial to digital transformation success’
Many businesses are failing to keep their workforce at the heart of their digital transformations, leading to employee dissatisfaction and hindering the success of digitalisation initiatives, new research has found.
The new normal: Third of employees expected to work remotely after the pandemic
46% of organisations expect over a third of employees to work remotely after the pandemic, according to new research.
Mediaocean launches omnichannel advertising platform
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
More than one in two people fear their identity being stolen by fraudsters
Over half (58%) of the public are worried about their personal information being stolen by fraudsters, according to new research.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Majority of marketers stretched to breaking point during the pandemic
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Riskified and Dentsu team up for global strategic partnership
Fraud prevention solutions provider Riskified has struck a partnership with global advertising agency Dentsu which will see Riskified’s eCommerce enablement and fraud prevention solutions introduced to Dentsu’s portfolio of customers.
Cognism partners Bombora to match intent data with prospect database
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
Top fitness apps: Mi Fit and Strava lead the way
The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020, according to new data.
Increased focus on ‘Social Good’ amongst brands after the pandemic
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
Salesforce revamps Sales Cloud with AI tools
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
MassiveMusic and SoundOut launch data-driven ‘sonic branding tool’
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Revolution Beauty celebrates inclusivity with TikTok campaign
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Easter shopping trends: Quizzes, virtual hunts and baking replacing eggs in lockdown
Easter purchasing choices will be very different this year, with more people searching for quizzes, gifs, virtual egg hunts and ecards over standard chocolate egg brands, according to new research.
Consumers want to engage with brands again after lockdown dip
UK consumers are eager to engage with brands again after the COVID-19 dip, as data shows that website traffic, email and chat interactions are higher now than they have ever been during the pandemic.
Zoom sponsors Formula One with multi year partnership
Zoom has struck a multi-year partnership with Formula 1, as the new season started this month.