Reddit woos UK advertisers with new London office
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
A cautious Christmas? Marketers approaching peak season with lower expectations
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Ted Baker fulfils 101,000 extra online orders by shipping directly from stores
Ted Baker has fulfilled an extra 101,000 online orders in one year following a new omnichannel initiative, which sees a proportion of orders packed and shipped by stores.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Three-quarters of marketers increased spend on influencer marketing in past year
Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.
Influencer marketing ‘has motivated 51% of consumers to make a purchase ‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Holland & Barrett digitally transforms stores with Mercaux partnership
Health food retailer Holland & Barrett will trial Mercaux’s in-store digital solutions to support store colleagues to deliver specialist health & wellbeing service to customers.
Almost three-quarters of consumers ‘will increase or maintain their seasonal shopping budget in 2020’
Over three quarters (75%) of consumers in Europe anticipate that most of their festive shopping will be done digitally during this festive season, according to new research.
UK contact tracing app: Will only 2 in 5 Brits download it?
The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
UK track and trace tool goes live after delays
The UK government has released a mobile phone app that people in England and Wales can use to establish whether they may have been exposed to coronavirus.
Facebook, YouTube and Twitter strike social media ad deal over hate speech
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Global online content consumption doubles in 2020
Average daily online content consumption has soared in the wake of COVID-19, doubling in 2020 from 3 hours 17mins, to 6 hours 59 mins, according to new research.
Hubspot takes on CRM giants with new ‘easy-to-use’ platform
HubSpot has launched of Sales Hub Enterprise, its new CRM platform designed to directly compete with Enterprise CRM giants.
Incubeta ties organic and paid search with new ad tool for brands
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Nike expects permanent shift to online sales as lockdown boosts ecommerce
Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump and has witnessed digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.
UK readers increasingly look to science for Covid answers during pandemic
Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.
Social media ‘now captures 13 to 24% of total marketing budget’
Social media now captures 13-24% of total marketing budget, but must extend far beyond the marketing department, according to new research.
Sublime and Xandr partner on programmatic ‘guaranteed high-impact’ ad campaigns
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
TikTok deal in doubt as Trump demands total US control
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.
Parents saving $4,000 a year by using children for IT support
Many parents struggle with various aspects of technology and are turn to their children for help, saving money on IT costs, according to new research.
Direct Line Group rolls out LeakBot to UK home insurance customers
LeakBot has struck a strategic partnership with UK insurer Direct Line Group to offer leak detection technology to their high net worth home insurance customers over the next 12 months.
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
51Degrees partners with Digital Element to offer geolocation technology
Digital Element has integrated with 51Degrees to offer market-leading geolocation technology, providing brands, retailers and technology vendors insights into online user preferences and device-specific behaviour.