Sainsbury’s secures number one spot in top 10 Christmas ad rankings
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
In conversation with Peter Sunde: the man who went to prison for his company
Would you go to prison for a company that you didn’t earn money from? Well, Peter Sunde did just that. As part of the Web Masters podcast series, the founder of Pirate Bay talks about his controversial past.
No filter: Orange France launches funny festive ad ‘Unicorn Grandad’
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Revealed: The Top 10 Irish Influencers
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Spotify paid subscribers soar by 27%
Spotify grew its paid subscriber base by 27% in Q3 2020 to 144 million. Its monthly active users also increased by 29% year-over-year (YoY) to 320 million.
Slogans work: 50% of people ‘look to a slogan to understand a company’s purpose
A brand slogan has the power to influence purchasing decisions, according to data released today. Nearly half of people (47%) said a company’s slogan or mission statement was important when they were deciding to make a purchase.
Cavai expands conversational advertising to German market
Conversational advertising firm Cavai, has opened an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region.
Top five Christmas ads: John Lewis still dominates page views
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Yieldify and Klaviyo offer retailers personalised SMS and email marketing
Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.
Samsung Ads extends European programmatic tools to TV video
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
TikTok and Whatsapp privacy policies ‘among hardest to understand’
Nearly one in ten (87% ) of people accept privacy policies without reading them, which can take over 47 minutes to read fully and are full of jargon, according to new research.
Snapchat gives users share of $1m a day for most viral clips
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Australian digital adpend bounces back
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
Xandr and Meetrics team up to boost programmatic advertising purchasing
Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.
86% of global consumers fall victim to identity theft and fraud as online shopping increases
OpSec’s Annual Consumer Barometer surveying 2,600 global consumers discovered that the increase in cyberattacks experienced by shoppers could be having an impact on their confidence in making online purchases. As key retail events including Black Friday and Christmas...
Code Computerlove launches new services for businesses impacted by Covid-19
Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic.
Digital trends for 2021: Baby boomers will rule in permanent shift online
2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
Third of UK workers feel their professional development held back by pandemic
A third (36%) of full-time workers feel their professional development has regressed; 28% were due a promotion that has now been put on hold; and just under half (46%) have received no training from their employer during the pandemic, according to new research.
Italian handbag brand Mialuis launches first-ever ecommerce website
Mialuis, the Italian-made leather handbag brand has launched its first-ever ecommerce site having chosen global eCommerce platform provider Kooomo, alongside Zerogrey and Progesia to expand its global reach and build stronger relationships directly with its customers.
National Trust enhances supporter experience with digital push
The National Trust has hired Atos as its preferred partner to digitally reconfigure its membership and fundraising activities.
Influencer marketing boosted by lockdown (but creators feel added pressure)
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Consumer frustrations with online retail resulting in lost sales
Consumer frustrations with online retail is resulting in a significant loss in sales and repeat business for British retailers.
Warning shots fired for retailers as consumer interest in Black Friday wanes
Despite the discounts, a significant chuck of UK consumers aren’t planning on buying anything during the Black Friday sales this year.
Royal Mail launches video campaign advert in anticipation of festive parcels boom
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.