Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
Would you go to prison for a company that you didn’t earn money from? Well, Peter Sunde did just that. As part of the Web Masters podcast series, the founder of Pirate Bay talks about his controversial past.
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Spotify grew its paid subscriber base by 27% in Q3 2020 to 144 million. Its monthly active users also increased by 29% year-over-year (YoY) to 320 million.
A brand slogan has the power to influence purchasing decisions, according to data released today. Nearly half of people (47%) said a company’s slogan or mission statement was important when they were deciding to make a purchase.
Conversational advertising firm Cavai, has opened an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region.
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Nearly one in ten (87% ) of people accept privacy policies without reading them, which can take over 47 minutes to read fully and are full of jargon, according to new research.
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.
OpSec’s Annual Consumer Barometer surveying 2,600 global consumers discovered that the increase in cyberattacks experienced by shoppers could be having an impact on their confidence in making online purchases. As key retail events including Black Friday and Christmas...
Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic.
2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
A third (36%) of full-time workers feel their professional development has regressed; 28% were due a promotion that has now been put on hold; and just under half (46%) have received no training from their employer during the pandemic, according to new research.
Mialuis, the Italian-made leather handbag brand has launched its first-ever ecommerce site having chosen global eCommerce platform provider Kooomo, alongside Zerogrey and Progesia to expand its global reach and build stronger relationships directly with its customers.
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Consumer frustrations with online retail is resulting in a significant loss in sales and repeat business for British retailers.
Despite the discounts, a significant chuck of UK consumers aren’t planning on buying anything during the Black Friday sales this year.
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.