Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
Brand activation agency ZEAL Creative has issued a new white paper to support grocery brands to plan activation for the next 6-12 months in a rapidly changing and uncertain environment.
Brits are making their home offices a more permanent fixture by purchasing their own office equipment, according to new research.
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Almost all (94%) UK shoppers will walk from brands if they don’t agree with their response to COVID-19.
Manchester-based luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.
Apple’s services segment grew by 161.63% between the third quarter of 2015 and the third quarter of this year. The figure makes it the most growing segment for the tech giant.
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
UK shoppers are now four times more likely to buy from online marketplaces than direct from retailers, demonstrating the appeal of quick, convenient, one-stop shopping experiences to customers online as well as offline, according to new research.
Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year, according to new research.
Following fears of Coronavirus, the overwhelming majority of UK shoppers (91%) are planning to avoid physical stores this Black Friday, according to new data.
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Financial marketing trends: Bank’s digital experience ‘lacks empathy’ as customer cash concerns grow
Financial brands that champion customer’s wellbeing in the digital experience through empathy and emotional intelligence will fare best in the new Covid-19 pandemic era, as new research uncovers how young people are worried about looking at their finances.
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Gaming-based advertising technology platform Venatus has struck a global partnership with Frameplay.gg.
Both Twitter and Facebook have blocked a video shared by accounts linked to US President Donald Trump for violating their policies on coronavirus misinformation.