Previous editions

Global ad spend doubles as brands shift budgets to social

Global ad spend doubles as brands shift budgets to social

Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.

Customer Lifetime Value tops ecommerce priorities for 2021

Customer Lifetime Value tops ecommerce priorities for 2021

Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.

5 predictions for retail in 2021

5 predictions for retail in 2021

Fujitsu’s CTO for Retail and Hospitality – David Nicholls – shares his top predictions for retail and hospitality in 2021

Integral Ad Science buys Amino Payments

Integral Ad Science buys Amino Payments

Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.

Lessons of lockdown: big ideas for big business

Lessons of lockdown: big ideas for big business

After a year of tectonic shifts in how business works, we brought together leaders from around the world to share what they and their organisations learned in the Covid lockdowns, what they’re taking forward, and what others may want to consider.