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SoundCloud partners AdsWizz for ad sales in 14 European markets

SoundCloud partners AdsWizz for ad sales in 14 European markets

Open audio platform SoundCloud has formed an exclusive agreement with audio ad tech firm AdsWizz to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

Global ad spend doubles as brands shift budgets to social

Global ad spend doubles as brands shift budgets to social

Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.