Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Open audio platform SoundCloud has formed an exclusive agreement with audio ad tech firm AdsWizz to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.
Recruitment software provider Tribepad has announced plans to place Sheffield at the centre of work-tech innovation, with the launch of Tribepad Ventures and a new £1m fund.
In 2020, the world saw the catastrophic effects of ignoring long-term risks such as pandemics, now an immediate risk according to the Global Risks Report 2021 released today.
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.
Twilio has teamed up with the Norwegian Refugee Council (NRC) to enable the digital transformation of its services across the globe and to accelerate the delivery of humanitarian aid through the COVID-19 pandemic and beyond.
Education apps have enjoyed the most growth in downloads over the past four years, followed by business apps and shopping/ food delivery apps, according to new research.
Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.
We’re living in the most turbulent time of recent years as Coronavirus continues to change the world – but how has the job market been affected? A new report shows that couriers and sales roles are among those that have seen a boom over the past year.
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Less than half (42%) of marketers are confident in their understanding of the term “headless CMS”, according to new research.
Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.
As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.