The UK is the third most shopped market for international online purchases, topped only by China and the US, according to new data.
Consumer electronics, sporting and consumer goods saw an uptick in digital ad spend towards the end of 2020, while hospitality, entertainment, travel, leisure & tourism reduced spending as the long-term effects of the Covid-19 pandemic are felt across many industries.
Media technology company IDG has selected LiveRamp as its trusted partner to connect premium authenticated inventory with advertiser demand.
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour during the pandemic.
SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Over one third of British consumers (35%) faced a decline in household income, up from 29% in September, according to new research.
Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
Covid-19 reshaped the landscape for many industries and e-commerce sites benefitted from the sudden influx in e-commerce activity.
A majority (70%) of surveyed consumers expressed interest in “Shoppertainment” and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
Despite having a bleak outlook in 2020, TikTok ended the year on a high note and has embarked on an upward trajectory in 2021.
Organic search ecommerce trends: Target and Home Depot see biggest in Google search visibility during pandemic
Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.
Sky Nature and Persil have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by Ashley Banjo.
Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Anzu’s technology blends real-world ads in IAB-recognized standards into video games...
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.