4 of 5 consumers would abandon a planned purchase, and almost 6 out of 10 would return a product if they encountered flawed product information, according to new research.
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Brand recall is more important for email open rates than the subject line’s content – with 68% of consumers saying this is key to whether they open an email, compared to 59%, according to new research.
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
Tesco has announced the trial launch of its Finest range premium restaurant meal boxes with packaging designed by branding agency Coley Porter Bell.
Meal delivery company Deliveroo’s stock market debut was one of the worst opening-day performances by a large company IPO on record, leaving investors hoping for a rebound or facing heavy losses.
Google is changing its work-from-home policy as it looks to get more people back into its US offices.
Businesses are reporting tentative signs of recovery and hope for the future, despite another challenging year ahead, according to new research.
Many businesses are failing to keep their workforce at the heart of their digital transformations, leading to employee dissatisfaction and hindering the success of digitalisation initiatives, new research has found.
46% of organisations expect over a third of employees to work remotely after the pandemic, according to new research.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Over half (58%) of the public are worried about their personal information being stolen by fraudsters, according to new research.
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Fraud prevention solutions provider Riskified has struck a partnership with global advertising agency Dentsu which will see Riskified’s eCommerce enablement and fraud prevention solutions introduced to Dentsu’s portfolio of customers.
The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020, according to new data.
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Easter purchasing choices will be very different this year, with more people searching for quizzes, gifs, virtual egg hunts and ecards over standard chocolate egg brands, according to new research.
UK consumers are eager to engage with brands again after the COVID-19 dip, as data shows that website traffic, email and chat interactions are higher now than they have ever been during the pandemic.