Most marketers admit their department ‘can be a bottleneck to customer service delivery’
Over two thirds (71%) of marketing decision-makers and 60% of IT decision makers agree that their department can be a bottleneck when it comes to delivering an optimal customer experience.
Over half of senior executives say their security policies have not kept pace with changes in the workplace
Businesses are leaving themselves exposed to cyberattacks thanks to ineffective cyber security training programmes and a widespread reluctance among employees to engage with cyber security teams, according to a report released by Fujitsu, which examines the challenges organisations face when trying to build a strong cyber security culture.
70% of marketing experts believe pandemic has changed consumer attitudes
70% of marketing experts believe the pandemic has made consumers more concerned about social responsibility and values, with longer-term consequences for their profession.
Body Care brand ARRAN launches #ReconnectWithNature campaign
Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54.
Innovid adds audio to omni-channel ad serving capabilities
Advertising and analytics platform Innovid has added audio ad serving tools to its suite of omni-channel delivery capabilities.
White Bullet teams with 4D to help advertisers tap into targeted inventory and protecting brand reputation
Cybersecurity and IP protection firm White Bullet, has integrated with self-service contextual outcomes engine, 4D, a division of Silverbullet.
The future of ad buying: Report outlines cookie-less future for advertisers
As the countdown to the loss of the third-party cookie continues, many advertisers, publishers and agencies are still struggling to develop a strong identity strategy. A new report provides insights and solutions to help all industry players successfully navigate this new privacy-first world.
Fake Online Reviews ‘will be responsible for $28bn of US ecommerce sales in 2021’
Fake Online reviews will be responsible for $28 billion of US ecommerce purchases made in 2021, an economic study by CHEQ and the University of Baltimore has revealed. These fake reviews, read by US online shoppers, will influence decisions to buy goods and services,...
Amazon’s early Prime Day ‘set to outperform pre pandemic numbers’
There has been elevated levels of mobile shopping heading into this year’s Prime Day as pandemic-habits hold strong and predict that Amazon’s Prime Day will outperform its pre-pandemic numbers.
Pinterest rolls out more shopping and AR features
Pinterest is rolling out its shopping list feature to more countries, letting people shop directly from pins and boards, in addition to offering real-world inspiration using the integrated Lens camera feature.
Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech
The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.
Google Cloud revamps with ‘WorkSpace for Everyone’ tools for work and schools
Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.
The impact of marketing on pride month: Searches up 100% since 2008
As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.
Warner Music develops Instagram filer for new Coldplay single launch
Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.
Coca-Cola Africa undergoes digital transformation project with Flintfox and Microsoft
As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management firm Flintfox, and Microsoft to modernise how it uses technology.
Amazon to overtake Tesco as UK’s largest retailer by 2025
Amazon is to overtake Tesco as the UK’s largest retailer within the next four years, with UK sales expected to reach £77.1 billion by 2025, according to a new report.
Best audio branding: Mastercard retains top spot as sound investment pays off
Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Pinterest campaign inspires post-pandemic lifestyles
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
Euros 2021: How are people going to watch the championship this year?
With the Euros due to kick-off on Friday 11th June, outcomes-based platform, LoopMe, has set out to understand consumer intent to watch the Championship this year.
Twitter Spaces: audio chat tool opens new opportunities for brands
Twitter Spaces, a new Clubhouse-style audio chatroom, has launched on the web, opening up new opportunities for brands to market in the growing sound-based social media sector.
A level playing field? G7 leaders strike deal to tax tech giants
The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.
Colgate hires MassiveMusic for ‘science-based’ sonic brand identity
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
Google will allow Android users to opt out of tracking
Google will allow Android users to opt-out of being tracked by advertisers, following a similar move by rival Apple.
Businesses ‘failing to prioritise customer engagement in a post pandemic world’
UK businesses could be putting their post-pandemic recovery at risk by failing to effectively communicate with customers, according to new research.
Revealed: Why San Francisco, London and Stockholm are among the top 5 of the World’s Tech Hotspots
San Francisco has been crowned top tech hotspot, thanks to its welcoming start-up environment, high Ease of Doing Business score, excellent tech salaries and great education scores, according to new research.
D&AD awards 430 Pencils across Craft, Next, Advertising, Side Hustle and Collaborative categories
Following the first of two digital ceremonies that took place on 26 May at 6pm BST, D&AD announce the Pencil winners across the Craft, Next, Advertising and Side Hustle categories.
Funworks partners with insurance comparison engine in ad campaign
Creative agency Funworks has partnered with insurance comparison engine Gabi behind a new advertising campaign that offers to pay real life Gabi’s to change their name to “Get A Better Insurance.”