“These advertisers will be back on the platform soon enough” Zuckerberg stands firm against Facebook ad boycott
Facebook founder Mark Zuckerberg has shown no sign of backing down as the number of brands boycotting the Facebook platform grows.
How UK workers foresee the working routines of tomorrow
As UK lockdown restrictions continue to be eased, new research from Citrix has revealed how British office workers foresee the working routines of tomorrow.
Ecommerce trends: conversion rates rise 11% (but website revenue falls 7%)
While online conversions increased 11% since the beginning of June, website revenues dipped by 7% since the start of the month, according to new data.
Nearly two-thirds of shopping during lockdown is online- report
Fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry, according to new research.
Kantar and LiveRamp launch ‘privacy-friendly’ ad targeting tool
Kantar has struck a UK partnership with data connectivity platform LiveRamp. with a new platform helping marketers reach audiences without infringing consumer privacy.
The return of Google Glass? Search giant buys smart specs firm North
Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.
Speechmatics and Puzzel launch ‘any-context’ speech recognition to boost customer experience
Speechmatics, a UK leader in any-context speech recognition technology and Puzzel, leading European Contact Centre as a Service (CCaaS) provider, have partnered to transform customer experiences in contact centres through Puzzel’s Agent Assist technology.
What do gamers want from brands? New report reveals huge market for advertisers
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
90 brands boycott Facebook: Insurance and holiday giants latest to pause ads
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
B2B purchases surge as Covid-19 slows direct sales
Almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic, according to new research.
Spotify and Universal Music sign up to #BrandShareTheMic talent initiative
Brands including Spotify, Depop and Globe (Universal Music) have signed up to the new #BrandShareTheMic initiative, showcasing the spectrum of standout Black talent by magnifying their voices on brand’s Instagram accounts.
Volunteer marketplace expands for furloughed workers
A new volunteer marketplace, Furloughed Life, has launched to assist workers on furlough gain more skills during the COVID-19 pandemic.
Top 100 most valuable global brands: Tech companies grow in power and influence
Amazon has maintained its position as the world’s most valuable brand, while trust and responsibility are becoming key factors for consumers in relation to making brand choice, according to new data.
Covid-19 crisis: ‘innovators will bounce back fastest’
The brands that innovate at speed and with more frequency will recover from the COVID-19 pandemic and economic crisis fastest, according to new research.
Rubicon Project and Telaria rebrand as ‘Magnite’ for sell-side ad platform
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
Google to automatically delete search and location data
Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.
Will ultra-fast quantum computing provide value to most companies in the short term?
With tech giants including Google, IBM, Microsoft and Intel racing to create the next generation of supercomputers, investment in quantum computing technologies are booming. New research looks into how machines capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, can provide value (or not) in the short term.
Zuckerberg loses $7.2bn as Coca Cola and Starbucks join ad boycott
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
No pets or children! Video conferencing etiquette makes workers anxious during lockdown
Although over 82% of workers are keen to work remotely in future, they face a number of challenges in doing so – and the younger generation is particularly adversely affected, according to new research.
#AutopilotWhopper: Burger King turns smart car bug into ad campaign
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Gift Cards overtake physical gifts as UK’s lockdown gift of choice
Gift cards have emerged as the most popular form of gifting during COVID-19, according to the latest research.
TikTok picks Poplar for augmented reality push
3D and AR creative platform, Poplar has been selected as one of TikTok’s global AR content creation partners.
TikTok grows up: new marketing platform and AR ad formats for brands
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.