Biden to restart @POTUS Twitter account (with zero followers)
Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.
UK and Ireland SMEs ‘bullish about 2021 business landscape’ despite challenges
As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.
Lotame boosts cookie-less targeting tools with new ad partnerships
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Alteryx partners Snowflake to automate analytics and data science in the cloud
Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.
Poq partners with AppsFlyer to boost mobile marketing analytics
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify
Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.
Customer Lifetime Value tops ecommerce priorities for 2021
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
Integral Ad Science buys Amino Payments
Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.
Lessons of lockdown: big ideas for big business
After a year of tectonic shifts in how business works, we brought together leaders from around the world to share what they and their organisations learned in the Covid lockdowns, what they’re taking forward, and what others may want to consider.
Industry leader Keith Weed – UK Global CMO
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Explorer Ben Saunders – North Pole
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Democracy activist Tom Brake – UK
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Foods leader Debora van der Zee–Denekamp – Benelux
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Investor & entrepreneur Dinesh Dhamija – Romania / UK
Entrepreneur, digital leader, politician and investor on opportunities in a time of turmoil, managing your own time, and thinking differently about communities and the planet.
Regional leader Jeff Cheng – Singapore
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Regional marketer Sudeep Chatterjee – Myanmar
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Business transformation leader Danny Meadows-Klue
Digital Strategy Consulting’s founder on the tectonic & techtonic shifts of digital disruption, thriving in the new workspace, and maintaining real momentum in a virtual world.
Attractive social media influencers ‘can hinder the success of products they promote’
Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
The Hairy Bikers launch global ecommerce website with ESG and Visualsoft
The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Salesforce launches loyalty management tools
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
Royal London Asset Management boost website with Kin + Carta Connect
Kin + Carta Connect has developed a new website for RLAM, the Asset Management arm of the UK’s largest mutual insurer Royal London.