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AI case study: IBM Watson takes over video editing

AI case study: IBM Watson takes over video editing

TV news is a content-hungry media channel. And in today’s world where content has to be promoted, there’s a need for promotional summaries of content that’s about to be shown and content that just has been shown.

AI case study: AP use AI for writing simple copy at unprecedented speed

AI case study: AP use AI for writing simple copy at unprecedented speed

The Associated Press (AP) is one of the world’s biggest content suppliers to the media industry. AP journalists and editors have to comb through thousands of news reports daily and package the raw facts into short stories that are delivered instantly to the editorial systems journalists use in newsrooms.

Reaching stability? Online retail sales drop eases in July

Reaching stability? Online retail sales drop eases in July

The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.

DMA launches career personality quiz to boost student awareness

DMA launches career personality quiz to boost student awareness

With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.

AI case study: fraud detection gets stronger at Visa

AI case study: fraud detection gets stronger at Visa

To tackle fraud, Visa used an AI approach to get a 20-30% lift in performance – and in some cases even 100%. It applied advanced AI techniques versus more traditional techniques like gradient boosted trees. Collectively this prevented $25bn in fraud.

What is AI and where does it fit?

Digital transformation unlocked a tidal wave of new data. It gave the promise of new insights, more relevant services, and more efficient communication. However, the reality of managing ‘big data’ has been quite different – until artificial intelligence (AI) arrived.