Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Spark TV: New channel streams 24-hour influencer content
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty enables kid-safe advertising on games with SuperAwesome
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
DMA- Signs of recovery for data and marketing industry (but job concerns increase)
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
US mobile and digital ad spend sees modest growth despite pandemic
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Financial marketing trends: Bank’s digital experience ‘lacks empathy’ as customer cash concerns grow
Financial brands that champion customer’s wellbeing in the digital experience through empathy and emotional intelligence will fare best in the new Covid-19 pandemic era, as new research uncovers how young people are worried about looking at their finances.
Venatus expands in-game advertising offering with Frameplay
Gaming-based advertising technology platform Venatus has struck a global partnership with Frameplay.gg.
Twitter and Facebook deletes Trump’s ‘harmful’ post on Covid-19 and children
Both Twitter and Facebook have blocked a video shared by accounts linked to US President Donald Trump for violating their policies on coronavirus misinformation.
Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped 72%.
AI-powered learning platform Soffos gets seed funding boost
Educational technology start-up Soffos has secured a lead investor for its pre-seed fundraising round.
IAB Europe ramps up privacy compliance tools
Trade body IAB Europe has partnered with IAB Tech Lab to launch the IAB Privacy Lab, a new service to help development of privacy, data protection, legal compliance, and self-regulation standards for national markets.
Mediaocean buys Symsys to boost European operations
Advertising services and software company Mediaocean has expanded its European operations with the acquisition of Symsys, a Dutch media management software provider.
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Instagram launches TikTok rival Reels
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
71% of tech workers ‘would move overseas and work remotely if they could’
The majority of tech employees would move, either to a different country (71%) or a different region of the UK (8%) if they were able to work remotely and retain the same job and remuneration, according to a new survey.
Amazon gets regulator approval for 16% stake in Deliveroo
Amazon has been given approval to buy a minority stake in UK food delivery start-up Deliveroo, ending a lengthy battle by the firms to convince regulators the deal would not harm competition.
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost
The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
Top 10 UK advertisers: Unilever increases spend as P&G and McDonalds tighten budgets
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK partners with Gay Times for Sensodyne and Voltarol brand campaigns
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
Half of office staff to continue to work from home over summer despite lockdown easing
More than half of office workers will continue to work from home for the rest of the summer despite the government’s efforts to get them to return, according to new research.
At-Home experiences ‘will remain the new normal Post-Covid’
Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.