Facebook takes on Google and Amazon with streaming games service
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Deliveroo appoints SYZYGY to boost digital performance
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
AppsFlyer launches attribution platform ‘Incrementality’ to help marketers spot value of campaign
AppsFlyer has launched Incrementality, a tool that lets marketers measure, analyse and optimise the ROI from their remarketing campaigns and understand how their marketing efforts are impacting their bottom line.
Budgets bounce back: Global ad spend doubles since lowest point in March
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Bidstack launches approved partner network for eSports advertising
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Companies that analyze customer data ‘twice as likely to outperform against marketing goals’
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organizations with annual revenues of at least $50m.
Covid-19 sees half of UK marketers planning to in-house digital capabilities
Over a third of marketers said a culture of remote working has made them more open to in-housing, despite (51%) of UK marketers losing in-house digital talent in some capacity due to COVID-19, according to new research.
Analysis reveals two key reasons behind 65% of GDPR fines
Two key issues – unsecured data and lack of appropriate security – are behind 65% of all GDPR fines issued against European organisations to date, totalling £482m in penalties, according to new research.
KP Snacks launches ‘McCoy’s Muchos Tortilla Takedown’ with comedian Alex Brooker
Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
Luggage brand Samsonite unlocks conversions with personalisation solution from Wunderkind
Luggage manufacturer and retailer, Samsonite, has partnered with behavioural marketing technology provider Wunderkind (formerly BounceX), to improve on-site experiences and increase digital revenues.
Early and record-breaking holiday shopping season predicted
Online retail is forecast to increase between 36%-38% over last year’s, which will make this holiday season the greatest spike in online shopping in history, according to new research.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Gillette teams with French film students for “Look Like The Man You Really Are” campaign
Shaving brand Gillette has launched a new campaign in France showcasing ‘shaving moments’, as part of a new collaboration with a French film school.
Brands ‘overlook human touch in drive for resilience’
Brands have embraced agile working practices in the drive for resilience, but are neglecting key contributory factors – including ‘Humanity’ – that could help future-proof them against subsequent crises, according to a new study.
Edtech trends: Knowledgehook raises £13.5m as demand for math learning surges
Mathematics learning platform Knowledgehook has raised £13.5m Series A equity funding, led by a UK-based EdTech investment fund with participation from Mesoamerica’s Alexandria Corp., Nelson Education, Ideal Ventures, and Nicoya Ventures.
![The jobs AI will take over first [INFOGRAPHIC]](https://www.digitalstrategyconsulting.com/wp-content/uploads/2020/10/rovbots-ai.png)
The jobs AI will take over first [INFOGRAPHIC]
The robotic revolution is set to cause the biggest transformation in the world’s workforce since the industrial revolution. In fact, research suggests that over 30% of jobs in Britain are under threat from breakthroughs in artificial intelligence (AI) technology. A new report looks into which sectors are most at risk.
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
Senior marketers feel let down by agencies amid Covid-19 pressure
Senior marketers feel let down by their agencies at a time when they need them the most, according to new research.
Shutterstock teams up with content providers to offer editorial video
Shutterstock has launched a premium, full-service editorial video offering that is now available for license, with partners including Critical Past, Celebrity Footage and Viral Hog
UK consumers looking to advertisers to lift festive spirits this Christmas
Half of UK consumers plan to do all or most of Xmas shopping online this year and only a third think this year’s festive ads should reference Covid-19, according to new research.
Mobile accounts for 35% of all peak shopping orders, cutting desktop’s dominance
Shoppers’ use of mobile phones for orders exploded during the last peak shopping period – which includes Black Friday-centred Peak Week, through to Boxing Day – further reducing desktop and tablets’ share, according to new data.
Maoam launches first post lockdown live event with Haunted House in shopping malls
Sweet brand Maoam is launching a family-focused, ‘zero contact’ Halloween haunted house style journey going live across UK shopping centres over the next week to coincide with Halloween.
AliExpress bolsters marketplace ahead of Singles Day shopping season
Ahead of the 2020 11.11 Global Shopping Festival, AliExpress has invested in its overall customer service and delivery platforms to improve delivery times by up to 30% for shoppers across Europe.
Over half of people in the UK are worried about affording Christmas
Over a third of Brits (35%) do not have any festive savings and almost 40% have confessed to being more selective about who they’re buying presents for this Christmas, according to new research.