Seasonal marketing campaign tips
Valentine’s Day gives marketers a moment to get creative and find ways to authentically engage. Here are a few campaigns and approaches that got us feeling and sharing the love – and give ideas for brands large and small for the next seasonal campaigns.
How to create seasonal marketing campaigns online
Whether your budgets are large or small, whether you’ve got a big global agency or it’s all down to just you, seasonal campaigns give you a chance to get into the conversation.
Seasonal marketing campaigns. How to build your team’s skills…
Many brands miss seasonal opportunities for marketing because they don’t have the right structures in place, or their teams lack the right knowledge and attitude. Here’s how to fix that.
Valentine’s seasonal marketing campaign: Deliveroo & KFC earns media with ‘Bucket ring’ (Singapore)
A simple co-marketing PR idea that drove talkability, boosted sales, and didn’t need a big media budget.
Valentine’s seasonal product innovation: Puerto de Indias amplifies love with influencers (Spain)
A best-in-class execution of drinks marketing innovation, exciting consumers, building trade marketing engagement, and driving sales. And with exactly the right influencer for their audience.
Valentine’s seasonal marketing campaign: Thortful talks the language of love in cross platform campaign (UK)
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.
Valentine’s seasonal marketing campaign: Hotels.com puts exes in the dumpster with Anti-Valentine’s Day booking tool (USA)
The brand found a way to hack the marketing model of the hospitality industry, creating news and getting talked about in the run-up to Valentine’s Day. And guaranteeing front-of-mind awareness on a small PR budget.
Top six Valentine’s Day ads for 2022
Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.
Valentine’s seasonal marketing campaign: Cadbury 5 Star offers escape for singles (India)
A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.
Valentine’s seasonal product innovation: Hotel Chocolat product innovation drives ecommerce (UK)
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
2021 Halloween: digital marketing campaigns we loved this year
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
AI case study: Nutella create unique product designs – at scale
Consumer brands use packaging to stand out, make their products more desirable, and their brand more talkable.
AI case study: IBM Watson takes over video editing
TV news is a content-hungry media channel. And in today’s world where content has to be promoted, there’s a need for promotional summaries of content that’s about to be shown and content that just has been shown.
AI case study: NVIDIA Canvas let’s you visualize without drawing skills
The visualization of creative ideas has been solely the domain of agency studios. So what if anyone could simply tell an AI photo editor what they wanted to create?
AI case study: Adobe Sensei transforms image editing
Bringing AI into image editing has proved a game-changer for what studio production tools can deliver.
AI case study: Unilever’s HR team improve recruitment
Complex processes such as recruiting talented staff can be turbo-charged by adding AI into the mix.
Ad regulation: Which brands breached advertising rules the most?
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
Poor digital access and lack of tech for UK teachers ‘holding back remote learning’
Nearly half (47%) of teachers lack tech facilities at home harm their ability to teach remotely, according to new research.
Global gaming trends: Consumers spent $10bn on mobile games in first half of 2021
Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data.
AI case study: Mulberry’s production reduces waste, thanks to AI
Mulberry is a leading-edge brand on the shelves and a leading-edge innovator behind them. Their approach to cutting animal hides used AI to reduce waste, speed up delivery, and strengthen their production process.
AI case study: AP use AI for writing simple copy at unprecedented speed
The Associated Press (AP) is one of the world’s biggest content suppliers to the media industry. AP journalists and editors have to comb through thousands of news reports daily and package the raw facts into short stories that are delivered instantly to the editorial systems journalists use in newsrooms.
Perks of the job: Marketing employees have the most money spent on them in perks per year
Employees in the marketing industry have the most money spent on them through perks per year, have an average of £1,179.56 per person spent on them by their employer on things like parties, events, and training, according to a new study.
Are current recruitment methods out of date? 85% of businesses ‘need to improve process’
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.
Reaching stability? Online retail sales drop eases in July
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
Premier League re-launches ‘Boot Out Piracy’ campaign in Hong Kong
The Premier League has launched the second season of its ‘Boot Out Piracy’ campaign in Hong Kong to raise awareness of the dangers of viewing pirate content, as well as the compromised viewing experience offered by illegal streams.
Huel hires Contentsqaure for digital innovation push
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Reddit continues commercial expansion in UK and EMEA with key sales hires
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
DMA launches career personality quiz to boost student awareness
With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.