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Twitter planning new subscription platform?

Twitter planning new subscription platform?

Twitter has begun hiring people to work on new subscription platform, as the social media giant looks to move away from ad revenue, according to a mysterious new job listing.

52% of marketers increased spend since the pandemic outbreak

52% of marketers increased spend since the pandemic outbreak

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.

Content marketing and ecommerce case study: Kraft USA converts Super Bowl viewers into buyers with full funnel ad campaign

Content marketing and ecommerce case study: Kraft USA converts Super Bowl viewers into buyers with full funnel ad campaign

Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.