Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
The majority of tech employees would move, either to a different country (71%) or a different region of the UK (8%) if they were able to work remotely and retain the same job and remuneration, according to a new survey.
Amazon has been given approval to buy a minority stake in UK food delivery start-up Deliveroo, ending a lengthy battle by the firms to convince regulators the deal would not harm competition.
The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.
Nearly half (45%) of the UK population shopped for groceries online at least once a week during lockdown, with 2.7 million more households shopping online almost exclusively compared to pre-lockdown, according to new research.
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Apple has seen year-on-year revenue gains across every category, despite new device models being delayed due to the pandemic.
Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season.
Brits consumed 1.3bn litres of alcohol during the UK’s lockdown period, almost half the 2bn litres figure recorded during the same time period last year, reveals new data from Nielsen Scantrack and CGA.
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
From The Love Bug through to Westworld, movies and TV shows have evolved self-driving vehicles to create unforgettable moments. But consumers remain wary of their real-life counterparts as they start to roll out onto roads around the world.
Amazon has smashed earnings expectations, reporting double-digit revenue growth year over year as the lockdown fuelled online shopping purchases.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
UK retailer Argos is to scrap iconic print catalogue after almost half a century, marking another major shift from the high street to ecommerce.
eBay Advertising has launched a new set of programmatic targeting capabilities, letting brands to target at scale without the need for cookies and real-time updates between ad calls to eradicate waste.