Nearly four fifths (78%) of marketers are not using the data available to them to drive better decisions and only 12% of marketers are running campaigns that are aligned to their customer’s journey and interests, according to new research.
Post Covid-19 recovery will be driven by a core group of confident consumers, and positive, encouraging advertising could play a critical role in nation’s recovery, according to a new report.
The total number of UK online fashion checkouts increased significantly in June, up 93% year-on-year, as total online fashion sales stabilise to pre-pandemic levels, but order value remained down, according to new data.
Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.
Twitter has begun hiring people to work on new subscription platform, as the social media giant looks to move away from ad revenue, according to a mysterious new job listing.
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Millennials have become online “super buyers” during the COVID-19 lockdown and are receiving an average of 50 per cent more deliveries every week than the over-55 “baby boomer” generation, a new survey of 2,000 consumers has revealed.
Product review provider Bazaarvoice has bought social commerce solution Curalate to add more visual tools to its network of reviews.
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.
Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
Google, Facebook and Twitter and Telegram are among tech companies that are pausing processing requests for user data from Hong Kong law-enforcement agencies following China’s imposition of a national-security law on the city.
Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.
Technology firm Fujitsu is to halve its office space in Japan as it adapts to the coronavirus pandemic, letting staff work flexible hours and working from home will be standard wherever possible.
A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.
Content marketing and ecommerce case study: Kraft USA converts Super Bowl viewers into buyers with full funnel ad campaign
Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.
“These advertisers will be back on the platform soon enough”: Zuckerberg stands firm against Facebook ad boycott
Facebook founder Mark Zuckerberg has shown no sign of backing down as the number of brands boycotting the Facebook platform grows.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
As UK lockdown restrictions continue to be eased, new research from Citrix has revealed how British office workers foresee the working routines of tomorrow.
While online conversions increased 11% since the beginning of June, website revenues dipped by 7% since the start of the month, according to new data.