Just 17% of enterprise marketers ‘well equipped to understand Marketing Automation or Marketing Cloud’
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Zefr signs Mitsui video data partnership in Japan
Video ad data platfrom Zefr has struck a strategic partnership with one of Japan’s largest corporations, Mitsui to expand its video brand suitability solution to Japan.
SpotX integrates TVSquared for global CTV measurement
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
Criteo launches targeting ad solution for a post-cookie world
Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.
Papa John’s and Google Cloud expand partnership to boost customer experience tools
Pizza firm Papa John has struck a multi-year commitment with Google Cloud to add a raft of new online and data features, including providing customers with extra loyalty and delivery tracking options.
MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
HUMAN launches security bot for smart TV ads
HUMAN (formerly White Ops) has launched a new botnet focused on defrauding the connected television advertising ecosystem.
Lotame gets ten data partners for Panorama ID cookie-less ad tool
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)
UK consumers experience guilt after shopping with online giant Amazon, but cheaper prices and quicker delivery times keep them going back for more, according to new research.
Three UK partners Samaritans for #BetterPhoneFriend campaign
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Kin + Carta Connect develops automated nickname generation tool for NSPCC
NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.
Yahoo! sold again: Verizon offloads media assets including AOL, Engadget and TechCrunch
Verizon is in talks to sell its media group which includes AOL and Yahoo! as the internet pioneers once again find themselves with a new owner under private equity firm Apollo.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury urges nation to support independent Chocolatiers in new campaign
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
78% of comms leaders say protecting their brand’s reputation is unmanageable
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
Twitter revenue beats expectations but user growth falters
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
TikTok launches ‘Lead Generation’ tool for brands
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
Amazon enjoys record sales quarter
Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.
Ecommerce revenues remain buoyed as bricks-and-mortar reopens: UK web revenues up 2.5% week-on-week
As the UK High Street experienced a boost in the first week of non-essential retail re-opening, the digital High Street also remained buoyed, according to new research.
Inskin Media partners Right Thing Media for social impact advertising
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Apple’s biggest privacy update yet? New transparency feature forces opt in to app tracking
Apple has rolled out a major privacy feature that lets iOS users to decide how they want their personal data handled.
IAB report: Digital ad spend boosted by audio ad growth
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Snapchat comeback? Users and revenue soar as it takes on TikTok with ‘Spotlight’
Snapchat has seen strong increases in both usage and revenue throughout the first quarter of 2021 as the social media pioneer looks to take on larger rivals Instagram and TikTok.
Google search update: Most websites failing to meet upcoming ‘good page’ criteria
Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.
Campaign of the week: McDonalds transcends borders to reunite families for Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netflix viewer numbers falter as lockdown boost wanes
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
Global FMCG digital adspend to grow 7% amid ecommerce boom
Fast-moving consumer good (FMCG) food and drink brands will increase their global ad expenditure on digital channels by 7% a year to 2023, according to new research.
Global social media ad spend grows 60% year-over-year
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.