Previous editions

SpotX integrates TVSquared for global CTV measurement

SpotX integrates TVSquared for global CTV measurement

TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.

Lotame gets ten data partners for Panorama ID cookie-less ad tool

Lotame gets ten data partners for Panorama ID cookie-less ad tool

Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.

WARC: UK ad market to soar above 2019 levels this year

WARC: UK ad market to soar above 2019 levels this year

Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.

TikTok launches ‘Lead Generation’ tool for brands

TikTok launches ‘Lead Generation’ tool for brands

Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.

Amazon enjoys record sales quarter

Amazon enjoys record sales quarter

Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.