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Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.

At-Home experiences ‘will remain the new normal Post-Covid’

At-Home experiences ‘will remain the new normal Post-Covid’

Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.

27% of UK households now do nearly all their shopping online

27% of UK households now do nearly all their shopping online

Nearly half (45%) of the UK population shopped for groceries online at least once a week during lockdown, with 2.7 million more households shopping online almost exclusively compared to pre-lockdown, according to new research.

Facebook beats estimates with 11% revenue growth

Facebook beats estimates with 11% revenue growth

Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.