Previous editions

Customer Lifetime Value tops ecommerce priorities for 2021

Customer Lifetime Value tops ecommerce priorities for 2021

Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.

Integral Ad Science buys Amino Payments

Integral Ad Science buys Amino Payments

Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.

Lessons of lockdown: big ideas for big business

Lessons of lockdown: big ideas for big business

After a year of tectonic shifts in how business works, we brought together leaders from around the world to share what they and their organisations learned in the Covid lockdowns, what they’re taking forward, and what others may want to consider.

Global CMO Ivan Pollard – USA

Global CMO Ivan Pollard – USA

General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.

Explorer Ben Saunders – North Pole

Explorer Ben Saunders – North Pole

World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.

Democracy activist Tom Brake – UK

Democracy activist Tom Brake – UK

Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.

Regional marketer Sudeep Chatterjee – Myanmar

Regional marketer Sudeep Chatterjee – Myanmar

Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.