2021 Halloween: digital marketing campaigns we loved this year
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
AI case study: Nutella create unique product designs – at scale
Consumer brands use packaging to stand out, make their products more desirable, and their brand more talkable.
AI case study: IBM Watson takes over video editing
TV news is a content-hungry media channel. And in today’s world where content has to be promoted, there’s a need for promotional summaries of content that’s about to be shown and content that just has been shown.
AI case study: NVIDIA Canvas let’s you visualize without drawing skills
The visualization of creative ideas has been solely the domain of agency studios. So what if anyone could simply tell an AI photo editor what they wanted to create?
AI case study: Adobe Sensei transforms image editing
Bringing AI into image editing has proved a game-changer for what studio production tools can deliver.
AI case study: Unilever’s HR team improve recruitment
Complex processes such as recruiting talented staff can be turbo-charged by adding AI into the mix.
Ad regulation: Which brands breached advertising rules the most?
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
Poor digital access and lack of tech for UK teachers ‘holding back remote learning’
Nearly half (47%) of teachers lack tech facilities at home harm their ability to teach remotely, according to new research.
AI case study: Mulberry’s production reduces waste, thanks to AI
Mulberry is a leading-edge brand on the shelves and a leading-edge innovator behind them. Their approach to cutting animal hides used AI to reduce waste, speed up delivery, and strengthen their production process.
AI case study: AP use AI for writing simple copy at unprecedented speed
The Associated Press (AP) is one of the world’s biggest content suppliers to the media industry. AP journalists and editors have to comb through thousands of news reports daily and package the raw facts into short stories that are delivered instantly to the editorial systems journalists use in newsrooms.
Perks of the job: Marketing employees have the most money spent on them in perks per year
Employees in the marketing industry have the most money spent on them through perks per year, have an average of £1,179.56 per person spent on them by their employer on things like parties, events, and training, according to a new study.
Are current recruitment methods out of date? 85% of businesses ‘need to improve process’
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.
Reaching stability? Online retail sales drop eases in July
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
Premier League re-launches ‘Boot Out Piracy’ campaign in Hong Kong
The Premier League has launched the second season of its ‘Boot Out Piracy’ campaign in Hong Kong to raise awareness of the dangers of viewing pirate content, as well as the compromised viewing experience offered by illegal streams.
Huel hires Contentsqaure for digital innovation push
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Reddit continues commercial expansion in UK and EMEA with key sales hires
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
DMA launches career personality quiz to boost student awareness
With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.
Does in-game advertising work? New research shows big uplift in purchase intent
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.
AI case study: fraud detection gets stronger at Visa
To tackle fraud, Visa used an AI approach to get a 20-30% lift in performance – and in some cases even 100%. It applied advanced AI techniques versus more traditional techniques like gradient boosted trees. Collectively this prevented $25bn in fraud.
AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’
Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.
Online shoppers ‘shunning influencers in favour of authentic content from real consumers
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.
Nationwide launches Alexa and Google Assistant skill to give house-hunting
Wavemaker and Nationwide Building Society have launched a new smart speaker campaign on Amazon Alexa and Google Assistant, giving local advice to house hunters.
Toluna adds new automated methodologies to ‘Start’ platfrom
Consumer insights firm Toluna has added a range of new methodologies available within the company’s Toluna Start platform.
AI case study: Starbucks uses real-time recommendations to match people’s desires
This is an example of how retail and entertainment websites use neural networks to recommend additional products or content to customers.
What is AI and where does it fit?
Digital transformation unlocked a tidal wave of new data. It gave the promise of new insights, more relevant services, and more efficient communication. However, the reality of managing ‘big data’ has been quite different – until artificial intelligence (AI) arrived.
Privacy trends: 71% prefer personal control over Apple’s blanket tracking pixel ban
71% of people would prefer personal control over email tracking rather than Apple’s blanket ban on tracking pixels, with 54% saying that they had little or no concern about tracking pixels, according to new research.
Crédit Agricole, Facebook, and Microsoft ‘most impersonated brands in URL phishing attacks’
Crédit Agricole, a French financial group, was the most imitated brand in phishing attacks in H1 2021, followed by Facebook, and Microsoft.
Fiverr and Wix team up for new training scheme for people with disabilities
Fiverr and Wix are teaming up to provide a program where experts from Wix will train people with disabilities to build accessible websites.