After a year of tectonic shifts in how business works, we brought together leaders from around the world to share what they and their organisations learned in the Covid lockdowns, what they’re taking forward, and what others may want to consider.
Lessons of lockdown
Big ideas for big business. Explore these lessons from leaders around the world about what they and their organisations learned in the covid lockdowns, what they’re taking forward, and what to consider.
Industry leader Keith Weed – UK Global CMO
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Explorer Ben Saunders – North Pole
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Democracy activist Tom Brake – UK
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Foods leader Debora van der Zee–Denekamp – Benelux
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Investor & entrepreneur Dinesh Dhamija – Romania / UK
Entrepreneur, digital leader, politician and investor on opportunities in a time of turmoil, managing your own time, and thinking differently about communities and the planet.
Regional leader Jeff Cheng – Singapore
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Regional marketer Sudeep Chatterjee – Myanmar
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Business transformation leader Danny Meadows-Klue
Digital Strategy Consulting’s founder on the tectonic & techtonic shifts of digital disruption, thriving in the new workspace, and maintaining real momentum in a virtual world.
Marketing and communications during lockdown
How brands stepped-up or adapted to the Covid world, with new products, services, campaigns and approaches. A collection of 30 examples from the toughest moments in lockdown.
