Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.
InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
Marketing measurement platform DoubleVerify has made its Brand Suitability Tiers tool generally available for advertisers and publishers.
How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how he got to create these companies.
Customer experience management firm InMoment has acquired Wootric to provide businesses new tools to speed their transformation to digital.
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Former WPP founder Sir Martin Sorrell’s S4Capital has bought two new businesses as the advertising mogul looks to continue growing his new agency.
Reddit and Oracle Data Cloud have teamed up to provide independent, third-party verification around Reddit ad views.
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.