Amazon blocks Google’s new cookieless tracking system FLoC
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
TikTok launches #CreativityForGood challenge ahead of Cannes Lions Awards
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
A level playing field? G7 leaders strike deal to tax tech giants
The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.
Colgate hires MassiveMusic for ‘science-based’ sonic brand identity
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
Tappx launches contextual audiovisual advertising solution
Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.
DivideBuy and musicMagpie launch mobile phone rental technology software
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.
Sky Media launches pilot Shoppable Ads campaign with Sky Mobile
Sky Media is launching a pilot for its new Shoppable Ads proposition with Sky Mobile.
Adtech firms unite for “glocal” virtual advertising and media festival
After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
The Trade Desk and Sky Media strike programmatic partnership
Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.
Just 17% of enterprise marketers ‘well equipped to understand Marketing Automation or Marketing Cloud’
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Zefr signs Mitsui video data partnership in Japan
Video ad data platfrom Zefr has struck a strategic partnership with one of Japan’s largest corporations, Mitsui to expand its video brand suitability solution to Japan.
SpotX integrates TVSquared for global CTV measurement
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
HUMAN disrupts massive CTV ad fraud operation
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Lotame gets ten data partners for Panorama ID cookie-less ad tool
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
TikTok launches ‘Lead Generation’ tool for brands
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
IAB report: Digital ad spend boosted by audio ad growth
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Verizon Media launches Next-Gen Solutions for ‘ID-less advertising’
Verizon Media has launched its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.