Mediaocean launches omnichannel advertising platform
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Cognism partners Bombora to match intent data with prospect database
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
Salesforce revamps Sales Cloud with AI tools
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
Rakuten Advertising tackles wasted advertising spend with new campaign
Rakuten Advertising has launched a new campaign “Connect in the Moment” that aims to address the importance for advertisers to understand their customers and audiences beyond data points and target the right people at the right time and avoid wasted ad spend.
Bauer Media Audio launches ad network across Nordic regions
European commercial broadcaster Bauer Media Audio is launching a new digital audio advertising network across the Nordics.
New AI tool predicts population mobility during and beyond Covid-19 restrictions
Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
Google to stop selling ads based on browsing history
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Publisher IDG adopts LiveRamp’s authenticated traffic solution
Media technology company IDG has selected LiveRamp as its trusted partner to connect premium authenticated inventory with advertiser demand.
Pandemic ‘pushing organisations towards a more data-driven approach’
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
Race to the bottom on media pricing ‘is over at most advertisers’
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
AppsFlyer launches ‘predictive analytics’ tool to help brands navigate Apple’s new privacy rules
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
LG partners SpotX to deliver programmatic ads to smart TVs
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Publishers shifting priorities: 78% now focus on ad revenue growth
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
One-third of marketers believe their data quality practices are not good enough
Just two-thirds of marketers (67%) rate their organisation’s level of data quality as at least good compared to industry best practice, according to new data.
Eight in ten UK consumers want ad-supported streaming content
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
90% of UK brands ‘have no solution in place for the removal of third-party cookies’
With a year until, Google eliminate third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.
InMobi and AdInMo partner for immersive in-game ads
AdInMo, a mobile InGamePlay brand advertising platform, has struck a partnership with global mobile advertising giant InMobi.
Millennials ‘most willing to trust marketing’
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
Most business leaders revamping digital transformation plans after pandemic
The majority of international businesses are drawing up entirely new digital strategies, with two thirds (64%) of them scrapping current transformation plans due to ongoing coronavirus concerns.