Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
Rakuten Advertising has launched a new campaign “Connect in the Moment” that aims to address the importance for advertisers to understand their customers and audiences beyond data points and target the right people at the right time and avoid wasted ad spend.
European commercial broadcaster Bauer Media Audio is launching a new digital audio advertising network across the Nordics.
Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Media technology company IDG has selected LiveRamp as its trusted partner to connect premium authenticated inventory with advertiser demand.
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
Just two-thirds of marketers (67%) rate their organisation’s level of data quality as at least good compared to industry best practice, according to new data.
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
With a year until, Google eliminate third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.
AdInMo, a mobile InGamePlay brand advertising platform, has struck a partnership with global mobile advertising giant InMobi.
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
The majority of international businesses are drawing up entirely new digital strategies, with two thirds (64%) of them scrapping current transformation plans due to ongoing coronavirus concerns.