Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.
Consumer insights firm Toluna has added a range of new methodologies available within the company’s Toluna Start platform.
Omnichannel ad management platform Flashtalking is joining forces with leading measurement and attribution company TVSquared to provide real-time, household-level insights for marketers – giving them incremental reach across their converged TV campaigns.
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
Over two-fifths (41%) of current industry measurement metrics do not truly reflect marketing performance, instead showing only campaign delivery performance, according to new research.
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Advertising platform Mediaocean is to acquire independent ad management platform Flashtalking for an undisclosed sum.
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Partnership automation platform Impact has teamed up with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally.
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Audio and podcast technology solution AdsWizz has launched a new tool that automatically adjusts audio ad background based on listener genre, with donuts brand Dunkin’ one of the first advertisers to use the technology.
Media agency Starcom has developed an automated media booking bot, designed to free up thousands of hours typically spent on manual bookings.
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
McLaren Racing and Alteryx have announced a multi-year technology partnership to help the Formula 1 team compete both on and off the track.
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when temperatures hit 24 degrees.
Advertisers want more control of and access to consumer data to shape campaigns in an increasingly competitive space, according to a new study