aMVG and Anzu partner for ‘Blended In-Game Advertising’
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Ad fraud: Criminal bots rinse companies out of £700k a year
Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.
Omnichannel marketing: inRiver buys Detail Online for “Digital-First PIM” solution
InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.
In-game advertising: Anzu.io and Digiseg team up for cookie-less data
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Google and Facebook accused of limiting ad competition with ‘sweetheart deal’- report
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
Lotame boosts cookie-less targeting tools with new ad partnerships
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Alteryx partners Snowflake to automate analytics and data science in the cloud
Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.
Poq partners with AppsFlyer to boost mobile marketing analytics
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
Customer Lifetime Value tops ecommerce priorities for 2021
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
Integral Ad Science buys Amino Payments
Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.
Salesforce launches loyalty management tools
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
DoubleVerify launches ‘Brand Suitability Tiers’ to link advertisers and publishers
Marketing measurement platform DoubleVerify has made its Brand Suitability Tiers tool generally available for advertisers and publishers.
Interview with Chris Evans: the man who created email and online advertising
How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how he got to create these companies.
InMoment buys digital feedback firm Wootric
Customer experience management firm InMoment has acquired Wootric to provide businesses new tools to speed their transformation to digital.
Pinterest launches new ad tools for car enthusiasts
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising
Former WPP founder Sir Martin Sorrell’s S4Capital has bought two new businesses as the advertising mogul looks to continue growing his new agency.
Reddit to provide third party verification around ad views with Moat collaboration
Reddit and Oracle Data Cloud have teamed up to provide independent, third-party verification around Reddit ad views.
Future Launches first-party ‘cookie-less’ audience data platform
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.