European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
The long-promised decision of blocking third-party tracking cookies from Google Chrome moves back to 2023. Hear the collective sigh of relief from brands and agencies? That’s because much more time is needed for most businesses to adjust. Don’t have a plan yet? Look out for Google’s own upcoming Privacy Sandbox system, that will allow sites to show targeted ads (while reducing the amount of data users share).
VidMob has launched Brand Governance, a new capability designed for digital marketers to gain visibility and control over their brand creative at scale, and improve the overall performance of their creative.
Instagram Reels became a key tool for brands, as Insta defended its market from TikTok. Reels let creators upload short-form videos which are selected by algorithms based on tailored preferences.
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.
Sky Media is launching a pilot for its new Shoppable Ads proposition with Sky Mobile.
After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Video ad data platfrom Zefr has struck a strategic partnership with one of Japan’s largest corporations, Mitsui to expand its video brand suitability solution to Japan.
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.