Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Verizon Media has launched its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Indian tech startups are enjoying a period of sustained success. The Pandemic, a tape-cutting Government budget, and record-levels of investment has spurred the subcontinent’s tech-heavy sectors to dizzying growth.
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
Wunderman Thompson has launched Resolve, a privacy-first personalisation technology that uses AI to help brands better recognise and reach customers.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
Rakuten Advertising has launched a new campaign “Connect in the Moment” that aims to address the importance for advertisers to understand their customers and audiences beyond data points and target the right people at the right time and avoid wasted ad spend.
European commercial broadcaster Bauer Media Audio is launching a new digital audio advertising network across the Nordics.
Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Media technology company IDG has selected LiveRamp as its trusted partner to connect premium authenticated inventory with advertiser demand.
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
