75% of senior marketers say creativity is being restricted by their leadership teams
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
7 in 10 Brits ‘prefer streaming services to broadcast TV’
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Renault launches two global campaigns to promote ZOE electric car
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Twitter unveils paid Super Follows: popular profiles can charge for tweets
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Cool or creepy? MyHeritage offers deepfake tool to reanimate dead
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Vanish highlights clothes waste with London Fashion Week photoshoot
Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.
Facebook restores Australia news after government amends licensing law
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Spotify to expand to 80 more markets worldwide
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Interview with Joshua Schachter: the man who invented bookmarking and hashtags
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.
Back to the future: Modern apps reimagined for the 1990s
Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.
FTSE Media profit warnings soared to new record high in 2020
In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.
Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
Facebook blocks Australian users from viewing or sharing news in legal row
Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
News consumption and politics: Left leaning sites grew in popularity in US swing states during election
Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election, new data can reveal.
Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
giffgaff and Global create Britain’s least lonely hour with the launch of ‘Have a Proper Chat’
giffgaff, the mobile network run by you, and Global, the Media and Entertainment group, are on a mission to create Britain’s least lonely hour on Thursday 18th February between 6 and 7pm.
Best Super Bowl 2021 ads: Emotional tracking shows Huggies wins out
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
LG partners SpotX to deliver programmatic ads to smart TVs
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.