Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi’s, Samsung and Volkswagen.
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Popular videoconferencing app Zoom has seen its revenues skyrocket as second quarter profits more than doubled due to the coronavirus crisis.
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.