MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Three UK partners Samaritans for #BetterPhoneFriend campaign
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Yahoo! sold again: Verizon offloads media assets including AOL, Engadget and TechCrunch
Verizon is in talks to sell its media group which includes AOL and Yahoo! as the internet pioneers once again find themselves with a new owner under private equity firm Apollo.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury urges nation to support independent Chocolatiers in new campaign
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
78% of comms leaders say protecting their brand’s reputation is unmanageable
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
IAB report: Digital ad spend boosted by audio ad growth
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Campaign of the week: McDonalds transcends borders to reunite families for Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netflix viewer numbers falter as lockdown boost wanes
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
Shutterstock launches flexible subscriptions for small businesses
Shutterstock has announced the launch of Shutterstock FLEX subscriptions, an all-inclusive, royalty-free plan to better help businesses create content.
Cavai partners Orange Publishing with ‘conversational’ ad format
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
Checkatrade explores Roman roots with Tony Robinson in new campaign
Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.
Facebook takes on Clubhouse with live audio chat rooms and ‘Soundbites’
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Brand loyalty at risk as Gen Z less tolerant of poor digital experiences during pandemic
Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
Samba TV partners PubMatic for programmatic TV ads
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
London Marathon revamps brand with new website
London Marathon Events (LME) has launched a fresh look for the London Marathon and its newly developed website.
Shutterstock partners Condé Nast for iconic archive collection
Shutterstock has struck an exclusive editorial partnership with Condé Nast to represent The Condé Nast Collection – one of the most important and historically significant archives in the world.
Dennis Publishing and Taboola to reach a decade in partnership with contract renewal
Native ad firm Taboola has announced a multi-year renewal of their partnership with Dennis Publishing – the international media group with over 50 million unique users a month.