Top five Christmas ads: John Lewis still dominates page views
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Manchester United tops Premier League (of links)
Manchester United may not be having their best season on the pitch but the club is top of the league when it comes to Google.
Snapchat gives users share of $1m a day for most viral clips
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Australian digital adpend bounces back
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
Code Computerlove launches new services for businesses impacted by Covid-19
Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic.
Digital trends for 2021: Baby boomers will rule in permanent shift online
2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
Influencer marketing boosted by lockdown (but creators feel added pressure)
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Royal Mail launches video campaign advert in anticipation of festive parcels boom
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.
Five social trends for 2021: Marketers must exercise restraint to succeed
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
2021 colour trends: Designers opting for softer, glowing palettes in troubled times
Shutterstock has unveiled its 2021 Colour Trends report to tell the story of branding, content, and design for the year ahead, showing that champagne, gold and green shades are growing in popularity.
YouTube takes on Spotify with ‘Audio ads’: first format for listening
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
Green shoots for publishing? Revenue decline ‘less steep than expected’
Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019,according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
discover.film launches content partnership with Xiaomi’s Mi Video
Discover.film, the home to the world’s best quality, ‘short’ movies and entertainment goes live on Mi Video, Xiaomi’s global video platform in Europe with global rollout planned throughout 2020-21.
John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Yeo Valley connects UK consumers with nature during lockdown
ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience inspired by nature.
Shutterstock buys Amper Music to boost AI creation tools
Shutterstock has acquired Amper Music, an AI-driven music platform, letting users create and customise original music by using more than one million individual audio samples recorded by musicians on thousands of unique instruments.
Content trends: 86% of marketers are frustrated with their traditional CMSs
86% of marketers at large companies have grown frustrated with traditional CMSs, according to new research.
Footwear Brand Zumnorde picks LiveArea for ecommerce and UX design push
LiveArea is partnering with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce and, through site redesign, deliver more consumer-focused online user experiences.
GSK revamps ‘Joy of Movement’ campaign for Voltaren
GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.
Jacamo and Sky Media partnership celebrates the natural beauty of big in the great outdoors
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.