YouTube to buy Indian video ecommerce platform Simsim
YouTube has bought Indian social commerce firm Simsim in a deal rumoured to be worth over $70m (£50.9m).
Digital agency trends: 71% increased demand for content marketing during Covid-19
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
There is a sharp generational divide in UK’s online viewing habits, with older generations citing Netflix s their favourite brand, while the younger Generation Z prefers YouTube, according to new research.
Taboola buys Connexity to bring personalised ecommerce recommendations to native ads
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
IPA report: UK marketing budgets grow for the first time since start of pandemic
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Feeling seen: Brits name their favourite diverse advertising campaigns
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
TikTok comes to TV screens: Fire TV app arrives in Europe
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
Outbrain gets 200m funding boost for content marketing
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group.
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Smart acquires cookie-free CTV and video advertising platform DynAdmic
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
Taboola begins trading on Nasdaq under symbol “TBLA”
Native marketing technology company Taboola has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.”
IRIS.TV partners with PubMatic to expand contextual targeting for connected TVs
IRIS.TV has partnered with PubMatic to provide media buyers with more tools to conduct programmatic marketing on connected TVs.
Pinterest embraces body neutrality and acceptance with new ad policy
Pinterest has announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery.
Smart tech ‘crucial to rebuilding trust in public transport after pandemic’
Smart technology must be at the heart of British public transport systems to help regain public trust in its safety and security, suggests new research into public opinion of smart cities.
Jack Daniel’s launches scented outdoor ads for Tennessee Apple drink
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when temperatures hit 24 degrees.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Back to campus: ‘huge opportunity’ to engage with students through digital out of home ads
There is a substantial opportunity to reach and market to students as they head to university this September, according to new research.
Xiaomi teams up with Marvel Studios for Black Widow campaign
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
Music map: new tool charts the most effective sonic logos in the UK
AO.com has the most effective sonic logo in the UK, while Just Eat, Checkatrade score high for recall, and EE is a Sonic Idler, according to new research looking into how people react to ad jingles.