Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
The Ozone Project – the UK’s leading digital advertising platform built for brands, by publishers – has announced City AM as the latest publisher to join its alliance.
Actor Brian Blessed is talking part in a new campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK.
The much-awaited rollout to Android boosted audience reach and helped turn this into a more viable platform for brands. Audience numbers and profile are key for reaching the critical mass needed in PR and advertising campaigns. Clubhouse is growing fast and looking set to become a powerful channel for brands that have creative ideas that fit the format.
72% of the campaigns run on its platform in the UK throughout 2020 and 2021 to date targeted English-only audiences, according to new research.
Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Verizon is in talks to sell its media group which includes AOL and Yahoo! as the internet pioneers once again find themselves with a new owner under private equity firm Apollo.
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
Shutterstock has announced the launch of Shutterstock FLEX subscriptions, an all-inclusive, royalty-free plan to better help businesses create content.
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.