Match launches new year campaign ‘Start Something Real’
Online dating platform Match has launched a new campaign, which aims to showcase a couple’s first moments, demonstrating that commitment is there right from the very start.
OneFootball buys Dugout to create sports media giant
Football media platform OneFootball has acquired Dugout, the global digital media company, to form the world’s largest owned and operated digital football media business.
P&G pledges to carry out 2,021 ‘acts of good’ next year in new campaign
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Future Launches first-party ‘cookie-less’ audience data platform
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.
21 social media data points for 2021: Pinterest is the secret social star
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Top global Christmas ads: Coca-Cola most emotionally engaging
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
YouTube trends: What the UK watched in 2020
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
State of Digital Happiness: Only 15% of consumers are happy shopping online
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
LinkedIn tests ads for Stories format
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Blood pressure study: Which website issue cause users the most stress?
Slow loading pages cause users the most stress, followed by pop-ups, broken pages and auto-playing music and videos, according to a new blood pressure level study.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
Top 10 Christmas ads on YouTube: Smyths Toys and JD Sports are surprise winners
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas
Film maker Warner Bros has announced that all its 2021 movie releases, including Dune and Matrix 4, will available to stream instantly in the US the same day as their cinema release.
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
7 global video ad trends for 2021: Addressable TV and data-layered campaigns will thrive
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
Top 10 tech influencers: Healthcare tops list
Politicians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new research.