Australian YouTube viewers watched an average of 70 videos per viewer in May, while the Australian Broadcasting Corp. attracted the most videos viewed among news sites, according to new research. The report, from comScore, showed that more than 10.7 million Australian...
176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month, the...
YouTube remains the top video brand, with AOL Media Network and the College Humour Network gaining more viewers than Hulu, which was the 6th placed video brand in March, (measured in millions of unique viewers).
YouTube saw its usage hit an all-time high in April 2011 as US Viewers consumers 8.7 billion streams. Hulu followed some way behind with just over 760 million streams. (Number of streams measured in millions).
Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes a day of online video, according to new research. The study, from comScore, shows that Germany leads in online video viewing across several reporting metrics for the European...
Viewers pay more attention to online video ads than to TV commercials, and have better product recall, according to a new study. The research, from video ad network YuMe and IPG Media Lab, measured the reactions of 48 viewers watching one hour of programming. Using...
From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms. The move means ads on social media sites will have to comply with the same code of conduct...
Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative. From March next year, the rules...
Ads on social media sites will soon have to comply with the same code of conduct as traditional media, following a new industry-wide initiative. The move has been designed to help increase protection for consumers and children, by holding online ads accountable for...
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