Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
FC Bayern Munich opened a new flagship store in central Munich on December 10, 2020 and offers its fans a unique experience: photos with the FCB stars, anytime, with a new augmented reality service.
LiveArea is partnering with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce and, through site redesign, deliver more consumer-focused online user experiences.
GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.
Online audio advertising platform, AdTonos has announced a partnership with QuantumCast, to bring programmatic audio opportunities to brands and publishers in Germany.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
European consumer satisfaction ratings for online shopping journeys during the Covid-19 lockdown were among the highest globally with shoppers reporting the lowest rate of out-of-stocks and shipping delays during the crisis when compared to other countries, according to new research.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Europe’s largest wholesale distributor of professional hair and beauty products, Pro-Duo, has partnered with digital commerce agency, Astound Commerce UK (ACUK), to upgrade its French and German ecommerce sites.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Disney has gone live in the UK and western Europe as streaming and TV viewing surges with coronavirus keeping millions of people at home.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.