Europe’s top FMCG product innovations in 2020: Twinings, McCain and Mars top list

Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.

Case study: Becks earns engagement by turning WhatsApp group chats into comic souvenirs

WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.

Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

How the Coronavirus has (and has not) affected marketing spending

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.