As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Ford is working with Vodafone Business to unlock the potential of 5G to future-proof electric vehicle production.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Trustpilot has launched ‘Transparent Inviting’ – a platform that provides consumers with more insight into how companies receive, invite and respond to reviews.
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
Sony has unveiled its Vision-S electric concept car at CES as CEO Kenichiro Yoshida predicts mobility will take over from mobile communications as the main focus for tech firms.