Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify
Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.
Industry leader Keith Weed – UK Global CMO
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Regional leader Jeff Cheng – Singapore
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Regional marketer Sudeep Chatterjee – Myanmar
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Shopping trends for 2021: Vegan and low-alcohol goods set to dominate shopper baskets led by new and disruptive brands
Vegan products are set to dominate UK shopper baskets in 2021, but supermarkets are expected to prioritise new and disruptive brands in this category, according to new research.
P&G pledges to carry out 2,021 ‘acts of good’ next year in new campaign
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Top five Christmas ads: John Lewis still dominates page views
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Yeo Valley connects UK consumers with nature during lockdown
ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience inspired by nature.
GSK revamps ‘Joy of Movement’ campaign for Voltaren
GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
KP Snacks launches ‘McCoy’s Muchos Tortilla Takedown’ with comedian Alex Brooker
Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
Maoam launches first post lockdown live event with Haunted House in shopping malls
Sweet brand Maoam is launching a family-focused, ‘zero contact’ Halloween haunted house style journey going live across UK shopping centres over the next week to coincide with Halloween.
China’s most valuable brands grow 12%: Moutai rises as Alibaba dominates
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Yeo Valley Organic launches ‘always on’ connected packaging
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
Premium drinks brand Served boosts Amazon sales with Acorn-I
UK hard seltzer brand Served is launching its range on Amazon after sell-out successes in Selfridges and Planet Organic.