Huel hires Contentsqaure for digital innovation push
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Carex partners Manchester Airport with new ‘Get Moving Again’ campaign
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.
OREO teams up with Global to launch #BackToLive music event campaign
OREO is teaming up with media group Global to host an exclusive live music event in London; The Capital Weekender Live with OREO.
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Gen Z and the beauty industry: Dove most popular among ‘Glow Up’ generation
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
Jack Daniel’s launches scented outdoor ads for Tennessee Apple drink
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when temperatures hit 24 degrees.
Carrefour rewards Fortnite players for (virtual) healthy eating
Carrefour has teamed up with Fortnite to launch Healthy Map, a level within the game that allows players to regain life only by eating healthy.
Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
Cannes Lions 2021 report: online-only event rewards brands with purpose
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
The Sipsmith Swan returns as official gin partner of Wimbledon
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
63% of retailers aim to ‘hybridise’ in-store and online shopping experiences for customers
Despite store closures, there are positive signs that retailers are planning to invest in-store and hoping to reignite demand through closer digital integration, a new report has found.
Body Care brand ARRAN launches #ReconnectWithNature campaign
Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54.
Amazon to overtake Tesco as UK’s largest retailer by 2025
Amazon is to overtake Tesco as the UK’s largest retailer within the next four years, with UK sales expected to reach £77.1 billion by 2025, according to a new report.
Colgate hires MassiveMusic for ‘science-based’ sonic brand identity
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
KitKat extends League of Legends esports sponsorship
Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.
Top 100 UK brands: NHS storms into charts after pandemic
The NHS now ranks higher than Google, Netflix and Apple in UK brands following the pandemic, while Amazon retains the top spot, according to a new survey.
Popchips launches ‘positivity challenge’ podcast ads with Acast and Starcom
Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.
Cadbury urges nation to support independent Chocolatiers in new campaign
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Global FMCG digital adspend to grow 7% amid ecommerce boom
Fast-moving consumer good (FMCG) food and drink brands will increase their global ad expenditure on digital channels by 7% a year to 2023, according to new research.
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.