Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Google revamps Lookout: App reads grocery labels for blind people
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
GSK partners with Gay Times for Sensodyne and Voltarol brand campaigns
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
Brits halve alcohol intake during lockdown despite spending £1.9bn on booze at supermarkets
Brits consumed 1.3bn litres of alcohol during the UK’s lockdown period, almost half the 2bn litres figure recorded during the same time period last year, reveals new data from Nielsen Scantrack and CGA.
Ad of the week: Nike welcomes sports back with split screen mashup
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-Covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
AA/WARC: UK adspend to fall nearly 16% this year (with no growth until April 2021)
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
Voucher Hunters: Interest in food and drink discounts soar 921%
With 62% of all purchases during lockdown made online and only 16% of shoppers planning to return to their old shopping habits, behaviour towards online discounts and spend has also changed, according to new research.
Infographic: Cautious Brits reveal post lockdown plans and concerns
Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.
Content marketing and ecommerce case study: Kraft USA converts Super Bowl viewers into buyers with full funnel ad campaign
Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.
Zuckerberg loses $7.2bn as Coca Cola and Starbucks join ad boycott
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
#AutopilotWhopper: Burger King turns smart car bug into ad campaign
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
FMCG marketers predict long-term impacts of Covid-19 on budgets
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Top 20 Coronavirus ads in the world: Google Japan’s ‘Thank You’ tops list
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Burger King partners TikTok for ‘Whopper Dance Challenge’
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
WWF and Google partner on fashion sustainability platform
Google is partnering with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.
