Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54.
Advertising and analytics platform Innovid has added audio ad serving tools to its suite of omni-channel delivery capabilities.
Cybersecurity and IP protection firm White Bullet, has integrated with self-service contextual outcomes engine, 4D, a division of Silverbullet.
As the countdown to the loss of the third-party cookie continues, many advertisers, publishers and agencies are still struggling to develop a strong identity strategy. A new report provides insights and solutions to help all industry players successfully navigate this new privacy-first world.
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.
Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.
As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management firm Flintfox, and Microsoft to modernise how it uses technology.
Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Twitter Spaces, a new Clubhouse-style audio chatroom, has launched on the web, opening up new opportunities for brands to market in the growing sound-based social media sector.
The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
UK businesses could be putting their post-pandemic recovery at risk by failing to effectively communicate with customers, according to new research.
Creative agency Funworks has partnered with insurance comparison engine Gabi behind a new advertising campaign that offers to pay real life Gabi’s to change their name to “Get A Better Insurance.”
Sport England’s This Girl Can campaign is teaming up with Heart, the UK’s biggest commercial radio brand, to encourage women and girls across the country to come together and get moving.
Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.
Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.
With the pandemic severely challenging brands to adapt, create and implement new and innovative marketing campaigns at short notice, MediaCom and BLINK have launched the Innovation Slam, a new annual event designed to help clients understand what innovation looks like to them.
The UK tech industry has expanded 10 fold in the last 10 years, enabling the creation of hundreds of fast growing tech companies that are set to challenge Silicon Valley in the coming decade, according to analysis by Dealroom.co and the Digital Economy Council.