Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.
Consumer insights firm Toluna has added a range of new methodologies available within the company’s Toluna Start platform.
Fiverr and Wix are teaming up to provide a program where experts from Wix will train people with disabilities to build accessible websites.
Native ad network Taboola has announced a new partnership with global affiliate marketing network, Awin, to assist publishers in exploring traffic and diversifying their traffic acquisition strategies.
Beauty communications agency SEEN Group has launched an industry-first beauty products and packing recycling scheme for media and beauty influencers.
Omnichannel ad management platform Flashtalking is joining forces with leading measurement and attribution company TVSquared to provide real-time, household-level insights for marketers – giving them incremental reach across their converged TV campaigns.
Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.
Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
OREO is teaming up with media group Global to host an exclusive live music event in London; The Capital Weekender Live with OREO.
Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
UK adspend will grow by 18.2% this year to reach a total of £27.7bn, by far the highest growth on record after the Covid-19 pandemic caused the market to plummet last year, according to new data.
Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research.
Low brand awareness is a significantly bigger barrier to growth than brand rejection, according to new research.