Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
Kin + Carta Connect has developed a new website for RLAM, the Asset Management arm of the UK’s largest mutual insurer Royal London.
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
Marketing measurement platform DoubleVerify has made its Brand Suitability Tiers tool generally available for advertisers and publishers.
How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how he got to create these companies.
Mobile network Three is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process.
Customer experience management firm InMoment has acquired Wootric to provide businesses new tools to speed their transformation to digital.
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Online dating platform Match has launched a new campaign, which aims to showcase a couple’s first moments, demonstrating that commitment is there right from the very start.
Former WPP founder Sir Martin Sorrell’s S4Capital has bought two new businesses as the advertising mogul looks to continue growing his new agency.