Jan 26, 2021 | Content marketing, Online advertising, USA
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Jan 26, 2021 | Online advertising, Social
Facebook has launched its new curated news portal in the UK, marking the social media giant’s first market outside of the US.
Jan 26, 2021 | Online advertising
A shocking 35% of UK remote workers say they have taken less than a week off work since March 2020, according to new research.
Jan 25, 2021 | Ad tech, Marketing through gaming, Online advertising
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
Jan 21, 2021 | Ad tech, Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Jan 21, 2021 | Online advertising
Open audio platform SoundCloud has formed an exclusive agreement with audio ad tech firm AdsWizz to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
Jan 21, 2021 | Ad tech, Online advertising, Regulation
Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.
Jan 21, 2021 | Online advertising
Agency Spark Foundr has announced a new TV sponsorship for Clarins.
Jan 21, 2021 | Online advertising, Skills
Recruitment software provider Tribepad has announced plans to place Sheffield at the centre of work-tech innovation, with the launch of Tribepad Ventures and a new £1m fund.
Jan 20, 2021 | Online advertising, Regulation
In 2020, the world saw the catastrophic effects of ignoring long-term risks such as pandemics, now an immediate risk according to the Global Risks Report 2021 released today.
Jan 20, 2021 | Content marketing, Instagram, Online advertising, Online video, Social
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Jan 20, 2021 | Content marketing, Marketing transformation, Online advertising, Viral and buyrals
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
Jan 20, 2021 | Ad tech, E-commerce and E-retailing
InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.
Jan 20, 2021 | Ad tech, Marketing through gaming, Online advertising
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Jan 19, 2021 | Ad tech, Facebook marketing, Online advertising, Regulation, Search engine marketing
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
Jan 19, 2021 | Content marketing, Online advertising
easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.
Jan 18, 2021 | Content marketing, Online advertising
Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.
Jan 18, 2021 | Content marketing, Online advertising, Skills, UK
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Jan 18, 2021 | Content marketing, Online advertising
Less than half (42%) of marketers are confident in their understanding of the term “headless CMS”, according to new research.
Jan 15, 2021 | Ad tech, Online advertising
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
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