Criteo has acquired Mabaya, a retail media tech company for major ecommerce marketplaces round the world.
GumGum, a global technology and media company specializing in contextual intelligence, has struck a partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation.
The Famous Grouse has kicked off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith.
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
In the ever-evolving digital landscape with increasing online channels, most UK marketers (83%) are struggling to establish a unified customer experience when so many have multiple identities, according to new research.
Edit Kin + Carta has joined Microsoft as an official agency launch partner for its new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform.
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.
It is more important than ever for businesses to align their ethics and values with those of their customers and be upfront about the use of personal data, a new study has found.
Sky Media is launching a pilot for its new Shoppable Ads proposition with Sky Mobile.
After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
Consumer behaviours are defying demographic stereotypes, with actions and mindset proving more important role than age when it comes to predicting consumer behaviour, according to new research.
Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.
Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.
After a year of working closely together and demonstrating the effectiveness of its digital campaigns, Swedish tech company, Brand Metrics, is bolstering its relationship with diversity media network, Brand Advance.
Just 17% of enterprise marketers ‘well equipped to understand Marketing Automation or Marketing Cloud’
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Video ad data platfrom Zefr has struck a strategic partnership with one of Japan’s largest corporations, Mitsui to expand its video brand suitability solution to Japan.
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.