Contentsquare acquires Dareboost to ‘solve revenue-killing errors’
Experience analytics firm Contentsquare, has bought web performance monitoring company, Dareboost, which forms a key part of the company’s new Find & Fix product.
Facebook takes on Google and Amazon with streaming games service
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Deliveroo appoints SYZYGY to boost digital performance
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
AppsFlyer launches attribution platform ‘Incrementality’ to help marketers spot value of campaign
AppsFlyer has launched Incrementality, a tool that lets marketers measure, analyse and optimise the ROI from their remarketing campaigns and understand how their marketing efforts are impacting their bottom line.
Budgets bounce back: Global ad spend doubles since lowest point in March
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Bidstack launches approved partner network for eSports advertising
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Companies that analyze customer data ‘twice as likely to outperform against marketing goals’
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organizations with annual revenues of at least $50m.
Covid-19 sees half of UK marketers planning to in-house digital capabilities
The pandemic accelerated digital workplace behaviours by five years. And as companies brought key agency roles in-house, marketers feel the culture of remote working has made them more open to in-housing.
Analysis reveals two key reasons behind 65% of GDPR fines
Two key issues – unsecured data and lack of appropriate security – are behind 65% of all GDPR fines issued against European organisations to date, totalling £482m in penalties, according to new research.
Can ‘good intentions’ drive a sustainable economic recovery?
While 92% of people have a desire to live sustainably only 16% are doing something about it, new research suggests there is a trillion-dollar revenue opportunity for brands able to close the Value-Action Gap.
Luggage brand Samsonite unlocks conversions with personalisation solution from Wunderkind
Luggage manufacturer and retailer, Samsonite, has partnered with behavioural marketing technology provider Wunderkind (formerly BounceX), to improve on-site experiences and increase digital revenues.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Brands ‘overlook human touch in drive for resilience’
Brands have embraced agile working practices in the drive for resilience, but are neglecting key contributory factors – including ‘Humanity’ – that could help future-proof them against subsequent crises, according to a new study.
The jobs AI will take over first [INFOGRAPHIC]
The robotic revolution is set to cause the biggest transformation in the world’s workforce since the industrial revolution. In fact, research suggests that over 30% of jobs in Britain are under threat from breakthroughs in artificial intelligence (AI) technology. A new report looks into which sectors are most at risk.
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
Senior marketers feel let down by agencies amid Covid-19 pressure
Senior marketers feel “let down by their agencies” at a time when they need them the most. New research reveals two-fifths believe agencies don’t act in the organisation’s best interests, and a quarter think agencies don’t understand their objectives.
Shutterstock teams up with content providers to offer editorial video
Shutterstock has launched a premium, full-service editorial video offering that is now available for license, with partners including Critical Past, Celebrity Footage and Viral Hog
UK consumers looking to advertisers to lift festive spirits this Christmas
Half of UK consumers plan to do all or most of Xmas shopping online this year and only a third think this year’s festive ads should reference Covid-19, according to new research.
AliExpress bolsters marketplace ahead of Singles Day shopping season
Ahead of the 2020 11.11 Global Shopping Festival, AliExpress has invested in its overall customer service and delivery platforms to improve delivery times by up to 30% for shoppers across Europe.
Ignorance around advertising ‘is putting the free internet at risk’
A lack of understanding about the role of advertising in funding the internet is putting many websites at risk, with only 15% of Brits realise that websites will be forced to put up paywalls without data-powered advertising, according to new research.