Mar 4, 2021 | Online advertising
Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour during the pandemic.
Mar 2, 2021 | Content marketing, Online advertising, Social, Twitter marketing
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Feb 26, 2021 | Online advertising
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.
Feb 25, 2021 | Ad tech, Online advertising
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
Feb 22, 2021 | Ad tech, Online advertising
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
Feb 19, 2021 | Content marketing, Online advertising
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
Feb 18, 2021 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Feb 18, 2021 | Online advertising
60% of customers worldwide are unsure if they would make the same purchase decision if given the opportunity to do it again and expect a seamless experience across all devices and channels, according to new research.
Feb 16, 2021 | Content marketing, FMCG digital marketing, Healthcare, Online advertising
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Feb 16, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Social, Twitter marketing, UK, Viral and buyrals
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Feb 16, 2021 | Online advertisingThis is the first time a digital entertainment platform has sponsored a major international tournament for UEFA and represents an exciting step for both TikTok and UEFA, bringing a new kind of partner to UEFA EURO 2020. Through its partnership with UEFA, TikTok is...
Feb 16, 2021 | Ad tech, Online advertising, Regulation
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
Feb 16, 2021 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Motoring, Online advertising, Online video, USA, Viral and buyrals
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Feb 16, 2021 | Ad tech, Content marketing, Online advertising
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Feb 15, 2021 | Content marketing, Online advertising
People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
Feb 10, 2021 | Ad tech, Content marketing, Online advertising
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
Feb 8, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, USA
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Feb 8, 2021 | IoT, Online advertising
London, Lisbon, Milan, Bordeaux, Burgas and Warsaw have triggered investment of €250 million (£218..8 million) in smart technologies as part of the Sharing Cities programme, led by the Mayor of London.
Feb 5, 2021 | Content marketing, Online advertising, UK
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.
Feb 5, 2021 | Ad tech, Online advertising, Regulation
Just two-thirds of marketers (67%) rate their organisation’s level of data quality as at least good compared to industry best practice, according to new data.