Pandemic ‘pushing organisations towards a more data-driven approach’
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
Race to the bottom on media pricing ‘is over at most advertisers’
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
What makes people want to buy from brands again? 60% of customers question repeat purchases
60% of customers worldwide are unsure if they would make the same purchase decision if given the opportunity to do it again and expect a seamless experience across all devices and channels, according to new research.
Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
TikTok becomes official UEFA EURO 2020 partner
This is the first time a digital entertainment platform has sponsored a major international tournament for UEFA and represents an exciting step for both TikTok and UEFA, bringing a new kind of partner to UEFA EURO 2020. Through its partnership with UEFA, TikTok is...AppsFlyer launches ‘predictive analytics’ tool to help brands navigate Apple’s new privacy rules
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
Best Super Bowl 2021 ads: Emotional tracking shows Huggies wins out
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
LG partners SpotX to deliver programmatic ads to smart TVs
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Top 10 most loved brands: New research shows what it takes to stand out
People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
Publishers shifting priorities: 78% now focus on ad revenue growth
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
The 15 best Super Bowl ads: Wayne’s World, Dolly Parton and Cookie Monster lift spirits
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Smart cities: London and five European partner cities hit €250m investment in IoT technology
London, Lisbon, Milan, Bordeaux, Burgas and Warsaw have triggered investment of €250 million (£218..8 million) in smart technologies as part of the Sharing Cities programme, led by the Mayor of London.
The 100 most popular websites of 2020: BBC overtakes Facebook
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.
One-third of marketers believe their data quality practices are not good enough
Just two-thirds of marketers (67%) rate their organisation’s level of data quality as at least good compared to industry best practice, according to new data.
Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.
WPP and TikTok strike global agency partnership
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
Dennis Publishing picks LiveRamp to boost ad relevancy
Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.