Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising
Former WPP founder Sir Martin Sorrell’s S4Capital has bought two new businesses as the advertising mogul looks to continue growing his new agency.
Reddit to provide third party verification around ad views with Moat collaboration
Reddit and Oracle Data Cloud have teamed up to provide independent, third-party verification around Reddit ad views.
OneFootball buys Dugout to create sports media giant
Football media platform OneFootball has acquired Dugout, the global digital media company, to form the world’s largest owned and operated digital football media business.
P&G pledges to carry out 2,021 ‘acts of good’ next year in new campaign
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Future Launches first-party ‘cookie-less’ audience data platform
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.
Kenshoo buys Signals Analytics to boost AI-powered marketing measurement
Kenshoo is to buy Signals Analytics, a pioneer in AI-powered analytics for market intelligence.
21 social media data points for 2021: Pinterest is the secret social star
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Top global Christmas ads: Coca-Cola most emotionally engaging
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
Which features make customers trust websites enough to make a purchase?
Familiar payment methods are the most trustworthy feature of a website, with 77% of customers agreeing, while spelling errors and pop-up adverts are the most untrustworthy, according to new research.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
YouTube trends: What the UK watched in 2020
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
State of Digital Happiness: Only 15% of consumers are happy shopping online
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Global brand study: Customers want more inspiration from brands
Brands that are able to inspire their customers are more likely to succeed when it comes to driving significant brand growth, according to new research.
Marketers ‘unprepared for the disruption’ caused as consumer shopping behaviour is upended
Seismic shifts in consumer shopping behaviour are happening in the run up to the festive period, according to new research.
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
Top 10 Christmas ads on YouTube: Smyths Toys and JD Sports are surprise winners
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
Programmatic and data firms Crimtan and Adara partner up to boost customer acquisition
Programmatic and data giants Crimtan and Adara have struck a partnership to combine Adara’s global identities, with Crimtan’s intelligent lifecycle marketing capabilities.
Half of marketers say the switch to ‘headless’ tech has made marketing faster
Half (50%) of marketers say that they have been able to increase the speed at which they publish content by using a headless CMS, according to new research.