Sky partners with Affiliate Window for Now TV

NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign. Sky has partnered with Affiliate Window since early 2008. The brand plans to leverage its experience in the performance channel...

Trust in advertising – paid, owned and earned

Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if...

Apple planning iAd-funded music streaming service?

Apple is considering to expand its music service by licensing a custom radio servicing device, offering free music streams funded by iAds, according to a news report. The Wall Street Journal reports that the company is in talks with record labels to provide customized...

Email marketing trends- top sectors revealed

Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study. In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop...

New boss at AOL UK

The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director. Filler will be responsible for running the UK’s branded video content distribution business goviral and ad network Advertising.com. With over 18 years of...

Microsoft debuts multi-channel ad units

Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms. The units include interactive video ads, units with responsive design features, and ads that swell...

Digital campaigns ‘boosted by Olympics’

Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found. One company that benefitted from the Olympics was Visa with...

Google ad revenue soars as profits hit $2.79bn

Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%. The details were announced in the company’s first financial statement since it finalised its...