Real Media ties network with Microsoft Ad Exchange

Sep 21, 2012 | Online advertising

Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients. Real Media Group, a business unit of 24/7 Media, is integrating the Microsoft Ad Exchange with 24/7 Access, its network of premium publishers, and 24/7 Open AdStream, its propriety ad management […]

Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients. Real Media Group, a business unit of 24/7 Media, is integrating the Microsoft Ad Exchange with 24/7 Access, its network of premium publishers, and 24/7 Open AdStream, its propriety ad management platform.


Nicolle Pangis, president, Real Media Group said: “The launch of this integration with Microsoft Ad Exchange offers tremendous upside to our publishing clients and complements our existing monetisation capabilities. Solutions that bring this level of reach, scale and optimisation are rarely simple to implement, yet our clients are already delighted by the ease of this integration with new demand sources.”
With this integration Real Media Group and Microsoft Corp. offer publishers a sell-side platform driving inventory yield, optimisation and scaled revenue directly integrated via the 24/7 Open AdStream user interface.
This gives them the ability to better monetise inventory across multiple tiers of inventory while protecting direct sales channel and brand value.
“This integration is one of the solutions that we provide publishers to access unique advertising dollars.” added Pangis “It is a clear example of Real Media Group’s mission to help publishers develop and control their own ad value and revenue, while providing them a complete monetization platform.”
Real Media Group will integrate new publishers globally on a monthly schedule providing them with quick and direct access to revenue from Microsoft’s premium, brand safe advertisers.
Additional features of the exclusive partnership between 24/7 Media and Microsoft Advertising will be rolling out to advertiser and publisher clients over the coming months.
www.realmedia.com

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