Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Norwich City, BADU Sports and Bidstack launch football youth initiative
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
Adverty enables kid-safe advertising on games with SuperAwesome
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Venatus expands in-game advertising offering with Frameplay
Gaming-based advertising technology platform Venatus has struck a global partnership with Frameplay.gg.
What do gamers want from brands? New report reveals huge market for advertisers
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Sony unveils ‘disc free’ PS5 console in online event
Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.
Nintendo Switch sales ‘jumped 60% in a year’
As one of the most popular consoles globally, Nintendo Switch witnessed an influx of new players and fans since its release three years ago. According to new data, the portable video game console sales jumped 60% in a year, reaching 55.7 million units sold as of March.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
Amazon launches first major video game ‘Crucible’
Amazon has made its first major foray into the video games industry, with an online team shooter called ‘Crucible’.
Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
MG Motor UK launches in-game advertising in DiRT Rally 2.0
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
UK gambling and betting activities to drop 17% by 2024
The UK gambling and betting revenues will drop by 17% in 2024, according to data gathered and calculated by GoldenCasinoNews.com.
Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
Gaming apps projected to spend £37bn on user acquisition by 2022
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Duolingo owl joins Angry Birds in marketing crossover
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Valentine’s gift promises ‘one day training courses’ for gaming partners
Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.
Marketing to gamers: social responsibility is key
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
VR and AR firm Masters of Pie gets £15m investment
VR and AR software company Masters of Pie has won a new funding round amounting £1.5m from Foresight Group and Williams Advanced Engineering.