Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data.
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.
In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.
The number of children who spend their cash on computer gaming has risen for three years in a row, and while sweets may still be the number one choice for their spending, gaming looks set to takeover, according to new research.
A comparison of different metrics shows that 2020 was not a fluke for video game streaming platform Twitch, with almost three billion more hours watched than last year.
Gen-Z and Boomers have remarkably different ways of playing, with Gen-Z using traditional consoles like PlayStations, while of Boomers use portable devices like smartphones, according to new research.
Carrefour has teamed up with Fortnite to launch Healthy Map, a level within the game that allows players to regain life only by eating healthy.
With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.
Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
In-game advertising platform, Adverty has struck a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions.
There is a booming generation of gamers is aged 55-64 which has experienced the biggest growth in gaming, rising by almost a third (32%) since 2018, according to new research.
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Games dominate the mobile apps business, especially when it comes to revenue, according to new research.
Facebook has revealed its plans for a wristband that will control its forthcoming augmented-reality glasses.