KitKat extends League of Legends esports sponsorship
Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.
Zynga buys Chartboost to bolster mobile advertising
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
Casino Golden Nugget appoints Incubeta to drive online growth
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
Kinguin transforms online customer experience with Google Recommendations AI
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Ecommerce apps: Mixing gaming and shopping boosts monetisation for big brands
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
Adverty teams with Oracle Moat to enhance measurement across in-game advertising platform
In-game advertising platform, Adverty has struck a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions.
Gaming trends: the rise of OAGs (Old Aged Gamers)
There is a booming generation of gamers is aged 55-64 which has experienced the biggest growth in gaming, rising by almost a third (32%) since 2018, according to new research.
Top apps in the world: lockdown creates surge in downloads
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Mobile apps trends: Casual games dominate (but core games generate more revenue)
Games dominate the mobile apps business, especially when it comes to revenue, according to new research.
Facebook unveils VR wristband powered via ‘brain signals’
Facebook has revealed its plans for a wristband that will control its forthcoming augmented-reality glasses.
AudioMob launches new Demand Side Platform for ‘audio ads for games’
Google for Startups company AudioMob has launched launch of its own proprietary Demand Side Platform (DSP) to sell audio ads for video games.
COVID-19’s impact on gaming: Weekday sessions overtake weekends
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
InMobi and Anzu partner for programmatic in-game advertising for brands
Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Anzu’s technology blends real-world ads in IAB-recognized standards into video games...aMVG and Anzu partner for ‘Blended In-Game Advertising’
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
In-game advertising: Anzu.io and Digiseg team up for cookie-less data
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Mobile gaming skyrockets in UK as users pay to win
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Unity and Snap team up to boost ad and tech
Gaming firm Unity and Snap have struck a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit.