Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
In-game advertising platform, Adverty has struck a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions.
There is a booming generation of gamers is aged 55-64 which has experienced the biggest growth in gaming, rising by almost a third (32%) since 2018, according to new research.
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Games dominate the mobile apps business, especially when it comes to revenue, according to new research.
Facebook has revealed its plans for a wristband that will control its forthcoming augmented-reality glasses.
Google for Startups company AudioMob has launched launch of its own proprietary Demand Side Platform (DSP) to sell audio ads for video games.
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Gaming firm Unity and Snap have struck a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit.