Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life, according to a new study.
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Gaming firm Unity and Snap have struck a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit.
Online gambling site Foxy Bingo worked with Idomoo to send individual personalised videos to existing customers thanking them for their loyalty.
Before Minecraft, World of Warcraft and Fortnite, Second Life was a pioneer in the virtual gaming world. Founder Philip Rosedale, speaks on the newest episode of Web Masters.
Despite being arguably one of the UK’s youngest tech sectors, Gaming has risen in prominence in the past 5 years – employing a combined 47,000 professionals directly and indirectly across related industries (such as merchandising or eSports).
Bud Light has teamed up with professional eSports player and creator for Fnatic – Harry Hesketh – in a 30-second video featuring the respawned Bud Knight, who seemingly perished in the Game of Thrones-inspired Bud Light Super Bowl advert last year.
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
In-game advertising platform Anzu.io has formed a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group.
There is an opportunity for brands to engage with video gamers, as the launch of new consoles may inspire new interests and purchases – from football to fishing, according to new research.
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.
Game creation platform Unity has launched an accelerator for independent game developers.
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Adverty has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.