Despite being arguably one of the UK’s youngest tech sectors, Gaming has risen in prominence in the past 5 years – employing a combined 47,000 professionals directly and indirectly across related industries (such as merchandising or eSports).
Bud Light has teamed up with professional eSports player and creator for Fnatic – Harry Hesketh – in a 30-second video featuring the respawned Bud Knight, who seemingly perished in the Game of Thrones-inspired Bud Light Super Bowl advert last year.
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
In-game advertising platform Anzu.io has formed a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group.
There is an opportunity for brands to engage with video gamers, as the launch of new consoles may inspire new interests and purchases – from football to fishing, according to new research.
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.
Game creation platform Unity has launched an accelerator for independent game developers.
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Adverty has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Gaming-based advertising technology platform Venatus has struck a global partnership with Frameplay.gg.
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.
As one of the most popular consoles globally, Nintendo Switch witnessed an influx of new players and fans since its release three years ago. According to new data, the portable video game console sales jumped 60% in a year, reaching 55.7 million units sold as of March.